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All Journal Heuristic Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Madaniya Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat JURNAL PENDIDIKAN IPS Abimanyu: Journal of Community Engagement Nomicpedia: Journal of Economics and Business Innovation Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Pendidikan Tata Niaga (JPTN)

Dwi Yuli Rakhmawati

Universitas Negeri Surabaya

Author-ID : 1282057

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PENGARUH PANDEMI COVID-19 TERHADAP PENJUALAN UMKM Maynanda Maynanda; Ega Rahmawati; Akhmad Sabil; Dawam Mukhlish; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

2020 is the year when the COVID-19 pandemic spreads to Indonesia. The Indonesian government is trying to prevent the spread of the COVID-19 virus by establishing PSBB and PPKM. The current PPKM policy affects the accommodation and sales sectors due to the lack of space to operate. This resulted in a decrease in revenue in sales. The marketing mix is a marketing component that is effectively used in the business of selling culinary, fashion, services, and online shops. This study aims to determine the effect of the marketing mix on the influence of UMKM sales in the COVID-19 pandemic situation. The marketing mix studied included; products, promotions, people and processes. This research model is a case study by choosing UMKM as the object of this research. This research was conducted in the areas of Sidoarjo and Lamongan where there are UMKM sales under study. Data collection was taken using a survey method by distributing questionnaires to 43 respondents who sold UMKM. The sample collection method used is based on a non-probability technique, namely the convenience sampling technique. Data collection through a questionnaire took place for two days on 21-22 September 2021. The analytical method used is simple linear regression analysis and analyzed through the SPSS tool. The results found from the research are variable X is the COVID-19 pandemic while variable Y is the result of increasing UMKM sales or not.

PENGARUH PANDEMI COVID-19 TERHADAP INTENSITAS PENGGUNAAN E-WALLET Rachel Andriana; Arina Falabiba; Firnanda Permata Dilla; Muhammad Eka Marshanda Pramestyan; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

The Covid-19 pandemic has forced some people's activities to switch from offline to online. These activities include work, school, including transaction activities. Transacting with e-wallet is an option during the pandemic because it can reduce direct contact The purpose of this research is to analyze and test the effect of the covid-19 pandemic on the intensity of e-wallet use. This analysis uses an independent variable, namely the covid-19 pandemic and the dependent variable, namely the intensity of e-wallet use. This type of research is quantitative research with data collection techniques through the distribution of surveys or questionnaires filled out by 100 samples. The analytical technique used in this research is simple linear regression with the help of SPSS 18 software. The results of this research indicate that the covid-19 pandemic positively affects the intensity of e-wallet use.

PENGARUH PENGGUNAAN INTERNET TERHADAP PENJUALAN PROVIDER INTERNET DI MASA PANDEMI COVID-19 Fitriana Nurochmatul Hidayah; Nur Arifah Maulida; Dhony Gymnastiar Ghazi; Yudha Mahendra Putra Susanto; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Penggunaan internet merupakan hal yang baru, di era teknologi internet menjadi salah satu kebutuhan yang sangat penting. Pengguna internet terbiasa bekerja, belajar, dan bersosial media. Penggunaan internet sendiri juga mempengaruhi perubahan budaya yang terjadi di suatu negara, disisi lain internet juga memberikan dampak positif bagi kemajuan ilmu pengetahuan secara global. Hal ini dapat kita lihat dari perkembangan generasi muda yang dapat mengakses internet dalam skala global. Kami telah melakukan penelitian terhadap 39 remaja tentang penggunaan internet dalam kehidupan sehari-hari. Dalam penelitian ini rata-rata remaja menggunakan internet sebagai media untuk belajar dan bekerja. Remaja juga menggunakan internet untuk bermain game online, meskipun penggunaan internet untuk game online memiliki dampak positif dan negatif dari hal tersebut membuat remaja memahami dampak penggunaan internet. Teknik pengambilan sampel yang digunakan adalah non-probability sampling. Teknik yang digunakan adalah analisis regresi linier sederhana. Studi ini menunjukkan adanya pengaruh penggunaan internet yang signifikan terhadap penjualan provider internet di masa pandemi COVID-19, artinya jika penggunaan internet meningkat maka penjualan provider internet juga akan meningkat. Kata kunci: internet; penggunaan internet; COVID 19; penyedia penjualan internet

PENGARUH BRAND AMBASSADOR IKATAN CINTA TERHADAP KECERDASAN SPASIAL DALAM MEMBUAT KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE OLEH REMAJA DI JAWA TIMUR Inggrit Aulia Wati Hasanah; Arrum Wizarotul Maliyah; Naufal Alif Kusuma Wardhana; Adrian Maulana Dahlan; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

This study aims to determine the effect of the brand ambassador of the Ikatan Cinta Association in East Java on the Shopee marketplace with spatial intelligence variables in purchasing decisions, psychological factors, and Ikatan Cinta player interactions. Sampling in this study used a sampling method using google form. The number of samples used using the Kerlinger and Lee approach as many as 30 respondents. Data analysis used multiple linear analysis with SPSS version 20. The results of this study indicate that the brand ambassador of the Ikatan Cinta consisting of spatial intelligence variables in making purchasing decisions, psychological factors, and regression of Ikatan Cinta, has a negative effect on purchasing decisions in the Shopee marketplace.

PENGARUH MEDIA SOSIAL INSTAGRAM DAN DAYA BELI MASYARAKAT TERHADAP MINAT BERKUNJUNG DI KEDAI YOI SIDOARJO Afifuddin, Luthfi; Cahya, Septyan Budy; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p216-228

Social media to have a big impact in the modern era especially since increased the globalization.Having an aspect which is of significant to all line included in the centre of the economy with marketing focus to segmentation.This study using the purchasing power, social media, visit the interest or Visiting Intention with the approach to understand the influence of social media instagram customers to interest and a visit in a tavern yoi sidoarjo which after triangulation lab data and processes interpretation has done will produce the variables of social media instagram and the people purchasing power has the effect on interest visit tavern yoi sidoarjo. Keyword: Social Media, Purchasing Power, Visiting Intention

PENGARUH BRAND TRUST DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY MELALUI EMOTIONAL BRAND ATTACHMENT PADA LA TULIPE KOSMETIK Bidayah, Mila; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n2.p172-186

The increasingly fierce competition in the beauty industry forces every company to have a strategy to attract the emotions of Indonesian consumers to prefer local cosmetic products. This study aims to determine the effect of brand trust and brand experience on brand loyalty to La Tulipe cosmetics which is mediated through emotional brand attachment. This type of research uses quantitative research. All consumers of La Tulipe cosmetics are the population in this study. The sampling technique used a purposive sampling method, totaling 111 (one hundred and eleven) respondents. The criteria for respondents in this study are consumers who have purchased and used La Tulipe cosmetics more than twice, aged 17 years and over and domiciled in the city of Surabaya. Data collection uses a questionnaire. To evaluate the research data, we apply variance-based Structural Equation Modeling (SEM) techniques, especially Partial Least Square (PLS) which is calculated using the SmartPLS 4.0 application. The tests carried out include the outer model, inner model, suitability and goodness of the model. The research results show that brand trust has no effect on brand loyalty, brand experience has an effect on brand loyalty, emotional brand attachment has an effect on brand loyalty, brand trust has no effect on emotional brand attachment, brand experience has an effect on emotional brand attachment, brand trust has no effect on brand loyalty through emotional brand attachment, brand experience influences brand loyalty through emotional brand attachment.

PENGARUH SERVICE QUALITY DAN LIFE STYLE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA WARKOP BREWOK DI KABUPATEN TULUNGAGUNG) Putri, Windi Kristina; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

THE INFLUENCE OF LIFE STYLE AND SERVICE QUALITY ON PURCHASING DECISIONS(Case Study of Warkop Brewok Consumers in Tulungagung Regency) This research aims to determine the magnitude of the influence of life style and service quality on purchasing decisions (case study of warkop beard consumers in Tulungagung Regency. The type of research used is quantitative. The population in this study is warkop beard consumers. The data collection technique uses a questionnaire distributed during June. The sampling technique in this research used a simple random sampling method with a total research sample of 100 consumers. Data analysis used multiple linear regression analysis using the SPSS 26 application. Based on the results of the research and data analysis, it was shown that the life style variables were simultaneous and partial. and service quality has a positive effect on purchasing decisions. Keywords: Life style, service quality, purchasing decisions

PENGARUH PERIKLANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN THE ORIGINOTE EYE SERUM PADA SHOPEE DAN TIKTOK SHOP Arifasari, Alfina Hidayatul; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to determine the effect of advertising and price on purchasing decisions for The Originote Eye Serum on Shopee and TikTok Shop. This type of research uses a quantitative approach. The population of this research uses all consumers who purchased The Originote Eye Serum in the city of Surabaya. The sample in this study used was 114 respondents using a porpuvise sampling technique. In this research, data collection used a questionnaire. In this research, the analysis technique used is multiple linear regression analysis using the SPSS version 22 application. The results of this research show that the advertising variable has an effect on purchasing decisions, the price variable has no effect on purchasing decisions, and advertising variables and price on purchasing decisions.

Pengaruh Pengenalan Lapangan Persekolahan (PLP) Terhadap Minat Menjadi Guru Melalui Efikasi Diri Sebagai Variabel Intervening Pada Mahasiswa Program Studi Pendidikan FEB UNESA Alifia Annisa Faharani; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p34-44

Penelitian ini bertujuan untuk mengkaji pengaruh program Pengenalan Lapangan Persekolahan (PLP) terhadap minat mahasiswa untuk berprofesi sebagai guru, dengan efikasi diri sebagai variabel perantara. Studi ini menggunakan pendekatan kuantitatif deskriptif. Populasi dalam penelitian ini adalah mahasiswa program studi pendidikan di Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya (FEB UNESA), dengan jumlah sampel sebanyak 170 orang yang dipilih menggunakan teknik proportionate random sampling. Metode analisis yang digunakan mencakup regresi linier sederhana dan analisis jalur (path analysis) dengan bantuan perangkat lunak SPSS versi 25. Hasil analisis menunjukkan bahwa PLP tidak berpengaruh langsung secara signifikan terhadap minat menjadi guru, PLP memiliki pengaruh signifikan terhadap efikasi diri, efikasi diri juga berpengaruh signifikan terhadap minat menjadi guru. Secara tidak langsung, PLP berpengaruh signifikan terhadap minat menjadi guru melalui efikasi diri sebagai variabel intervening. Keywords: PLP; Efikasi Diri; Minat Menjadi Guru.

Pengaruh Pendidikan Kewirausahaan Terhadap Intensi Berwirausaha Melalui Minat Berwirausaha Sebagai Variabel Moderasi Pada Mahasiswa FEB UNESA Trista, Vienna Eka; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p45-58

In an effort to achieve the Visi Indonesia Emas 2045, various policies have been issued, one of it is the development of entrepreneurship education in higher education where FEB UNESA is one of the institutions that implements it. However, data from the tracer study shows that the entrepreneurial intention of FEB UNESA alumni is low. This study aims to analyze the influence of entrepreneurship education on entrepreneurial intention through entrepreneurial interest as a moderating variable in FEB UNESA students. The data in this study were obtained from the process of distributing questionnaires to 380 students which were then analyzed using SmartPLS 4 software. The results of this study are that entrepreneurship education has no effect on entrepreneurial intentions, entrepreneurial interest has an effect on entrepreneurial intentions, and entrepreneurial interest can moderate the effect of entrepreneurship education on entrepreneurial intentions.

Co-Authors -, Saino Adrian Maulana Dahlan Afifuddin, Luthfi Aini, Lazimah Nur Akhmad Sabil Alifia Annisa Faharani Amelia, Vania Andhini, Surya ANGGA MARTHA MAHENDRA, ANGGA Arifasari, Alfina Hidayatul Arina Falabiba Arrum Wizarotul Maliyah A’rasy Fahrullah Bidayah, Mila Brilianita, Setia Citra Puspita Dewi, Hapsari Shinta Dawam Mukhlish Dhony Gymnastiar Ghazi Ega Rahmawati Erta Fadilah Lailatul Maghfiroh Faried Effendy Farij Ibadil Maula Febrika Yogie Hermanto Finisica Dwijayati Patrikha Firnanda Permata Dilla Fitriana Nurochmatul Hidayah hapsari Shinta Citra Puspita Dewi Herlina Herlina Herlina Herlina Hestiningrum, Putri Inggrit Aulia Wati Hasanah Intani, Eklesia Dewi Istantyo Yuwono Izzahtus, Siska Jannah, Tisaul Khoirotul Amaliyah Kurniawati, Khofifah Mastuki Mastuki Maynanda Maynanda Mochammad Choirur Roziqin Muhammad Eka Marshanda Pramestyan Muhyin, Muhyin Mulyono, Angga Tri Naufal Alif Kusuma Wardhana Nur Arifah Maulida Putri Hestiningrum Putri, Windi Kristina Rachel Andriana Raya Sulistyowati Sari, Adinda Norma Gupita Septyan budy Cahya Siti Muhimatul Khoiroh Syafitri, Novi Tri Sudarwanto Trista, Vienna Eka Veni Rafida Yudha Mahendra Putra Susanto

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