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All Journal JDM (Jurnal Dinamika Manajemen) Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Manajemen Kesatuan JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Neo Journal of economy and social humanities JRAP (Jurnal Riset Akuntansi dan Perpajakan)
Sutawidjaya, Ahmad Hidayat
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Impact of Consumer Motivation and Behavior on Social Instagram Media Platforms Somethinc Skincare Purchases Natalia, Ros; Sutawidjaya, Ahmad Hidayat
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2800

Abstract

In the current digital era, sosial media has become a highly influential platform in the consumer decision-making process, especially in the beauty industry. Instagram, as one of the leading sosial media platforms, plays a significant role in shaping consumer preferences and behaviors related to skincare products. This study aims to examine the impact of consumer motivation and behavior on the purchase of Somethinc skincare products on the Instagram sosial media platform. This research employs a quantitative approach with an explanatory method. The sampling technique used is Non-Probability Sampling with Purposive Sampling, involving a sample size of 100 individuals. The results of the study indicate that intrinsic motivation has a positive influence on purchase decisions, extrinsic motivation also has a positive influence on purchase decisions, and knowledge about the product positively and significantly affects the purchase of Somethinc skincare. However, the attitude toward the product does not have a positive and significant impact on the purchase of Somethinc skincare. Keywords: Motivation, Consumer Behavior, Purchase, Instagram Sosial Media Platform.
Co-Authors Abdul Haeba Ramli, Abdul Haeba Adler Haymans Manurung Agung Edi Rustanto Ardhy, Hizkia Danu Deddy Supriady Bratakusumah, Deddy Supriady Fatiani, Kurunul Fauzi, Rahmad Danial Lenny Christina Nawangsari Magfira, Magfira Maharani, Alfiana Citra Maria, Maya Masyhudzulhak Djamil Natalia, Ros Rojuaniah Rojuaniah Roy Sembel Satriadi, Dharma SITI MARIAM Sulistyanto, Tri Hadi Widyanty, Winda Yolanna, Yolla