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All Journal Jurnal Mirai Management Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Ilmiah Edunomika (JIE) SOLUSI Jurnal Pengabdian Masyarakat J-LEE - Journal of Law, English, and Economics Jurnal Pengabdian Masyarakat Indonesia Sejahtera Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Ardhi: Jurnal Pengabdian dalam Negri
Widadi, Budi
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Journal : Jurnal Ilmiah Edunomika (JIE)

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Enhancing Consumer Brand Engagement in Social Media Marketing for Wedding Organizer Services Salsabela, Riska Nadiya; Widadi, Budi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16177

Abstract

This study aims to examine the impact of Value Co-Creation on Consumer Brand Engagement within the context of social media marketing for wedding organizer (WO) services. The sample was selected using purposive sampling, with a total of 120 respondents who are WO service users and active on social media. The data analysis technique employed is Structural Equation Modeling (SEM) using the AMOS software, and data was collected through a questionnaire. The findings reveal that five hypotheses have a positive and significant influence: entertainment on value co-creation, interactivity on value co-creation, EWOM on value co-creation, trendiness on value co-creation, and value co-creation on consumer brand engagement . However, one hypothesis, concerning customization's effect on value co-creation, was found to be insignificant.
Enhancing Consumer Brand Engagement in Social Media Marketing for Wedding Organizer Services Salsabela, Riska Nadiya; Widadi, Budi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16177

Abstract

This study aims to examine the impact of Value Co-Creation on Consumer Brand Engagement within the context of social media marketing for wedding organizer (WO) services. The sample was selected using purposive sampling, with a total of 120 respondents who are WO service users and active on social media. The data analysis technique employed is Structural Equation Modeling (SEM) using the AMOS software, and data was collected through a questionnaire. The findings reveal that five hypotheses have a positive and significant influence: entertainment on value co-creation, interactivity on value co-creation, EWOM on value co-creation, trendiness on value co-creation, and value co-creation on consumer brand engagement . However, one hypothesis, concerning customization's effect on value co-creation, was found to be insignificant.
IMPROVING PERFORMANCE WITH THE SUPPORT OF ISLAMIC LEADERSHIP AND ISLAMIC WORK MOTIVATION TO SYARIA BANKING EMPLOYEE IN PURWOKERTO Yadi Fakhruzein Terang Jaya; Budi Widadi
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic banking requires a strong organizational foundation in order to survive in the increasingly tight competition of the banking industry. This study uses primary data and secondary data in the form of information from published journals, websites or other media. The research sample includes employees of Purwokerto Islamic Banking who have worked for 2 years. The technical analysis in this study was carried out using descriptive analysis and Structural Equation Modeling or SEM (Structural Equation Modeling) then hypothesis testing was carried out. The results of the hypothesis testing stated that Islamic leadership had no effect on employee performance, Islamic organizational culture had a positive effect on employee performance, Islamic leadership had a positive effect on Islamic organizational culture, Islamic leadership had a positive effect on Islamic work motivation, Islamic organizational culture had a positive effect on Islamic work motivation and Islamic work motivation had a positive effect on employee performance. Based on the results of the Sobel Test, Islamic work motivation mediates the effect of Islamic leadership on employee performance but Islamic organizational culture does not mediate the effect of Islamic leadership on employee performance. Islamic work motivation mediates the effect of Islamic organizational culture on employee performance while Islamic organizational culture mediates the effect of Islamic leadership on Islamic work motivation. Keywords: Islamic work motivation, Islamic organizational, Islamic leadership, Syaria Banking
Co-Authors Alfiz, Alfiz Alfizi, Alfizi Arif Setia Sandi A. Bambang Sumantri, R Bagus Deny Nugroho Triwibowo Faizal Rizky Yuttama Fania Mutiara Savitri Iin Dyah Indrawati Indrawati, Iin Dyah Mangku Negara, Iis Setiawan Mutiara Savitri, Fania Puspita Lianti Putri Putri, Puspita Lianti Salsabela, Riska Nadiya Yadi Fakhruzein Terang Jaya