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All Journal Jurnal Ilmiah Akuntansi Kesatuan KOLONI
Wirayana, I Made Adhi
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : KOLONI

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PENGARUH HEURISTIK PADA KEPUTUSAN INVESTASI GENERASI MUDA DI KOTA DENPASAR Wirayana, I Made Adhi
KOLONI Vol. 2 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i1.441

Abstract

Psychological factors can cause investors' irrational behavior in making decisions. This study aims to obtain empirical evidence of the effect of heuristic behavior on investment decisions. The data used in this study is primary data obtained through a survey conducted by distributing questionnaires to young people in Denpasar City, Bali Province, Indonesia who invest in the Indonesia Stock Exchange. The sample is determined by convenience sampling technique. Data analysis techniques use the structural equation model (SEM) with the Partial Least Square (PLS) software approach. The results of the study show that the heuristic influences the investment decision making of the younger generation in Denpasar City. Keywords: Heuristics, Investment Decisionsv
Co-Authors Astri Pramitari, I Gusti Ayu I Ketut Parnata Kadek Nita Sumiari, Kadek Nita Setyastrini, Ni Luh Putri