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All Journal OCTOPUS : Jurnal Ilmu Perikanan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Airman Journal of Economics and Business UBS Jurnal Manajemen dan Organisasi Review (MANOR) Action Research Literate (ARL) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Arus Jurnal Sosial dan Humaniora International Journal of Science and Society (IJSOC) Journal of Comprehensive Science International Journal of Tourism and Hospitality in Asia Pasific Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Teknologi eProceedings of Engineering Journal of Social Science Lentera: Multidisciplinary Studies Mutiara: Multidiciplinary Scientifict Journal Socius: Social Sciences Research Journal POMA JURNAL Blantika : Multidisciplinary Journal Jurnal Global Ilmiah Advances In Social Humanities Research Jurnal Multidisiplin Indonesia Society Lentera: Multidisciplinary Studies
Nur, Muh.
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Journal : Jurnal Indonesia Sosial Teknologi

 1 
The Influence of Social Media Marketing on Brand Equity and Consumer Behavior of ABS Mineral Water in Kendari Maryadi, Muhammad Aditya; Nur, Muh.; Supriaddin, Nofal
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 8 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i8.9101

Abstract

This study aims to analyze the effect of social media marketing on brand equity and consumer behavior of ABS mineral water in Kendari. The research uses a quantitative approach with Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The sample consists of 164 respondents who are ABS mineral water consumers and active social media users in Kendari City. Data collection was conducted through questionnaires using a Likert scale. The results show that social media marketing has a positive and significant effect on consumer behavior (path coefficient 0.626, p-value 0.00 < 0.05) and brand equity (path coefficient 0.721, p-value 0.00 < 0.05). Brand equity has a positive but limited significant effect on consumer behavior (path coefficient 0.152, p-value 0.050). However, brand equity does not significantly mediate the relationship between social media marketing and consumer behavior (path coefficient 0.110, p-value 0.056 > 0.05). The study concludes that social media marketing is more effective in directly influencing consumer behavior rather than through brand equity mediation in the context of ABS mineral water in Kendari.
The Implementation of Regional Regulation Number 2 of 2024 Concerning Regional Taxes and Regional Levies on the Original Regional Revenue of Southeast Sulawesi Province Rusli, Alfa Sari Ode; Nur, Muh.; Sabilalo, Mahmudin A.
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 8 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i8.9102

Abstract

The implementation of regional tax and retribution collection policies is crucial for increasing regional revenue independence and reducing dependence on central government transfer funds. This study aims to analyze the implementation of Southeast Sulawesi Provincial Regulation Number 2 of 2024 Concerning Regional Taxes and Regional Retributions, identify constraints faced, and examine efforts made to overcome these constraints. This research employed a descriptive qualitative method conducted at the Regional Revenue Agency of Southeast Sulawesi Province from January to March 2025. Data were collected through in-depth interviews with key informants, observation, and documentation study. Data analysis used the interactive model of Miles and Huberman. The results show that: (1) policy implementation based on George C. Edward III's model has been running well in terms of communication, resources, disposition, and bureaucratic structure; (2) constraints include low taxpayer awareness and limited human resource quality and quantity; (3) efforts made include massive socialization and education programs, and capacity building through technical training. The study concludes that, while implementation has been effective, continuous efforts are needed to enhance taxpayer compliance and improve human resource capacity for optimal regional revenue collection.
Co-Authors A. Sabilalo, Mahmudin Abbas, Bakhtiar Abdul Hakim Abdul Kadir Abdul Razak Abdul, Muhammad Zul Ardiansyah adam, Pasrun Adnin, Chaeriah Adriawan Agussalim, Agussalim Amin, Fakhry Angi, Robby Daud Arifin Arifin Arsat, Arsat Asraf Asraf, Asraf Azis Muthalib, Abd. Bagea, Arfin Barqi, Sahbin Baso Silond ae, Andi Basru Wawo, Andi Budhihard, Andi M. Budihard, Andi M Budihard, Andi M. Dali, Nasrullah Efendi, Haerul Fauzih Fitriyani Fitriyani Hapsari, Mirza Hermiraj A.L, Muh. Hertasning, Hertasning Hiendrawati, Hiendrawati Indwiarti Irmawati Irmawati J, Jusriadi Jemadi, Jemadi Jemi Pabisangan Tahirs John Christianto Simon Kalsum, Ummy Kaswidah, Kaswidah Kusman Paluala Lisapaly, David C.E. Maryadi, Muhammad Aditya Mas'ud, Arifuddin Masitha, Zainab Maulid, Nur Mido, Muhammad Sardy Sujadi Muhaimin, La Ode Muhammad Rickhzal Putra, La Ode Muthalib, Abd. Azis Nasrul Nasrul Novegya Ratih Primandari, Novegya Ratih Nuralam Syamsuddin Nurdin Nurdin Nurhamzah Nurhilmah, Nurhilmah Prasetyo Arjuna, Bucek Jalu Putra, Muhammad Andri Purnama PUTRI WULANDARI Qadri, Muhammad Nuzul Rahmadini, Tasya Rahmah , Wahyuni Rahmah, Wahyuni Rahmatia Rahmatia, Rahmatia Razak, Abd Rusli, Alfa Sari Ode Sabilalo, Mahmuddin A. Sabilalo, Mahmudin A. Safrianto, Muhammad Salleh, Mad Ithnin bin Sambu, Abdul Haris Sarafudin, Sarafudin Supriaddin, Nofal Supriadin, Nofal Suryaningsih Suryaningsih Sutrino, Anas Suwandi, Selfa Syaban, Abdul Tambunan, Rince Wiyanto, Heri Yuana , Indira Yuana, Indira Zulkifli Zulkifli