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All Journal IBDA` : Jurnal Kajian Islam dan Budaya Translitera : Jurnal Kajian Komunikasi dan Studi Media Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat
Kriskartika, Septi Anggita
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Journal : Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat

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Optimalisasi Digital Marketing melalui Pelatihan Fotografi Produk dan Penggunaan E-Commerce di KWT Ceria Boyolali Firsyawardana, Muhamad Reznu; Andreas, Rino; Kriskartika, Septi Anggita; Pratama, Rony Kurniawan; Umaiyah, Siti
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 4 (2025): Oktober: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i4.2117

Abstract

The urgency of improving product marketing effectiveness in Musuk Village, Boyolali, arises because the Ceria Women Farmers Group (KWT Ceria) has been relying on face-to-face sales with limited reach and minimal visual appeal to attract potential buyers. The goal of this training is to enhance the knowledge and skills of KWT Ceria members in product photography and the use of e-commerce platforms to expand market access. The methods applied in this training include interactive lectures on the basic principles of product photography and digital marketing strategies, demonstrations of e-commerce applications, as well as hands-on practice in product photography and uploading photos to online platforms. The post-training evaluation results show a significant increase in participants' knowledge, enhanced technical skills in product photography, and deliverables such as a digital product catalog and e-commerce accounts. The findings demonstrate that product photography and digital marketing training can strengthen the competitive edge of KWT Ceria in the digital era. This training not only provided technical skills but also improved the members' ability to utilize technology to market products more widely and efficiently.
Co-Authors Andreas, Rino Firsyawardana, Muhamad Reznu Fisyawardana, Muhamad Reznu Pratama, Rony Kurniawan Rino Andreas Susanto Susanto Titis Srimuda Pitana, Titis Srimuda Umaiyah, Siti