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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Dinasti International Journal of Education Management and Social Science Coverage: Journal of Strategic Communication ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat LOSARI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Ikomik: Jurnal Ilmu Komunikasi dan Informasi Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Pengabdian Masyarakat Nasional
Vania Utamie Subiakto
UNIVERSITAS MERCU BUANA
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Journal : Wacana: Jurnal Ilmiah Ilmu Komunikasi

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Collaborative Communication Preserving Sawarna Beach Ecosystem Towards Sustainable Tourism Development Irawan, Enjang Pera; Subiakto, Vania Utamie; Erlita, Novi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4454

Abstract

Tourism is a vital sector for the national economy, but the increase in tourism at Sawarna Beach threatens the sustainability of the local ecosystem and the economy of the community. This research analyzes sustainable tourism communication to support the conservation of the Sawarna Beach ecosystem. This research uses a case study method with a qualitative approach, involving literature review, focus group discussions, interviews, observations, and qualitative data analysis. The research findings emphasize the importance of multi-stakeholder collaboration involving local governments, local communities, tourism entrepreneurs, and NGOs in conservation efforts. The success of conservation heavily relies on effective coordination and structured communication. Although multiplatform media such as websites and social media are important for raising environmental awareness, their use is still not optimal. Participatory approaches, such as beach clean-up activities, have proven effective in increasing participation and environmental awareness. This research acknowledges limitations in geographical scope as well as a lack of exploration into the potential conflicts among stakeholders. Recommendations include further research on conflict dynamics, more effective communication strategies, and more intensive management of digital media and outdoor media to enhance community engagement in environmental conservation.
Co-Authors Chrisulianti, Rizki Damayanti, Ida Royani Enjang Pera Irawan, Enjang Pera Johana, Kornelia Juwono Tri Atmodjo Kristanto, Harys Lestari, Fitri Dwi Manafi Albar, Fauzan Mulfi Sandi Yuda Ningsih, Suswinda Novi Erlita Rahayu, Hilda Sri Rahman, Abdul Rahman HI Reza, Yolandita Angga Sendrian, Rengga Sutisna, Cece Wahyu Kurniawan Yulianti, Elis