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All Journal Trikonomika: Jurnal Ekonomi Jurnal SOLMA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences INVEST : Jurnal Inovasi Bisnis dan Akuntansi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Fokus Manajemen International Journal of Social Science, Education, Communication and Economics Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of International Conference Proceedings Neo Journal of economy and social humanities Best Journal of Administration and Management International Journal of Economics, Management and Accounting Proceedings of The International Conference on Multidisciplinary Science
B, Mesra
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : INVEST : Jurnal Inovasi Bisnis dan Akuntansi

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Service Excellence, Product Quality, and Facilities as Drivers of Customer Satisfaction: Evidence from Warkop Icut Kuliner, Binjai Topan, Ali; B, Mesra
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1516

Abstract

This study was conducted at Warkop Icut Binjai to examine the effect of service quality, product quality, and facilities on consumer satisfaction. The population consisted of 90 consumers of Warkop Icut Kuliner Binjai. The sampling method used was saturated sampling, resulting in a total of 90 respondents. Data were analyzed using multiple linear regression, classical assumption tests, and hypothesis testing. The results show that service quality, product quality, and facilities have both partial and simultaneous positive and significant effects on consumer satisfaction. There is a strong correlation between service quality, product quality, and facilities and consumer satisfaction at Warkop Icut Binjai. Consumer satisfaction at Warkop Icut can be explained by service quality, product quality, and facilities by 34.3%, while the remaining 65.7% is explained by other variables not examined in this study.
Co-Authors , Elfitra Desy Surya Al Ghazali, Syahnant Alex Stepanus Sinaga, Richard Arlina Nurbaity Lubis Br Tarigan, Priskanta Desi Astuti Desyanyo Gultom, Romulus Edwin Saputra Endang Sulistya Rini Fajrin, Heru Fenina Siagian, Nina Ferine, Kiki Furat Siswara, Aqil Herbet Sianturi, Rudi Herdalina Pardede, Eva Ira Silvia Nasution, Rizky Irfan Siregar, Zulkhaidir Irwansyah, Amri Itrawati, Itrawati Juniadi, Agus Khairul Ibaad Pohan, Muhammad Koesoema, Yohny Kurnia D Situmorang, Sara L. Tobing, Herianto Manullang, Lasber Marhaposan Situmorang, Roni Muhammad Haikal Muhammad Ibrahim Muhammad Imam, Muhammad Nasution, Rizky Ira Silvia Pardomuan H. Siregar, Raja Perangin-Angin, Sejarahta Pranata, Wim Pranoto, Wirandi Puspita Dewi, Sari Rahman, Khainur Rahmaniar Rahmaniar, Rahmaniar Rahmatika, Andrija Ramza, Sakinah Saddam Ikhsan, Andy Saputra, Hairul Sentosa, Ilham Silalahi, Amlys Syahputra Sinaga, Richard Alex Stepanus Sofyan, Saiful Sugiono Sugiono Sumaya sumaya Syahrani, Desi Topan, Ali Usman, Hasanuddin Utama, Handoko Utami Leo, Yani Yusra Faisal, Ahmad Zahri, Rahmad Zailani Sinaga, Muhammad Zulpedri, Zulpedri