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Journal : Britain International of Humanities and Social Sciences (BIoHS) Journal

Assessing E-business and Organizational Performance in Nigeria Today: Evidence from Jumia Ltd, Lagos Nduji Romanus; Marcus Garvey Orji; Oyenuga Michael Oyedele; Oriaku Chris
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 5 No 2 (2023): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v5i2.897

Abstract

In the Nigerian Business environment, e-business is becoming an important initiative for companies to consider in every aspect of running a business. Business organizations have given their places to digital economies in a way that electronic technology interprets the language of every business transaction. E-business has gained prominence which has impacted much on the economy. This study aims at assessing e-business and organizational performance in Nigeria Today: Evidence from Jumia Ltd, Lagos. Three objectives were adopted for this study which are, to establish the effect of e-trading on performance of Jumia Ltd, Lagos, to examine the effect of e-marketing on performance of Jumia Ltd, Lagos. And to explore the effect of mobile commerce on performance of Jumia Ltd, Lagos. The research design adopted for this study was the descriptive research design. The target population of the study was 158 employees of the firm under study. This also served as the sample size. Data were obtained through questionnaire. Hypotheses were analyzed using multiple regression technique. The study revealed that e-business has positive effect on performance of Juima Ltd, Lagos. It was concluded that e-business if properly accorded a maximum attention by Jumia Ltd, Lagos would improve the organization marketing and objectives. It was recommended that Customers’ satisfaction should be the watchword for Jumia because customers are the king in any business organization. There should be free flow of information about Jumia and their products.
The Influence of Social Factors on Consumer Buying Behaviour of Female Sanitary Ware in Gwarinpa District of Abuja, Nigeria Marcus Garvey Orji; Akhimien Emmanuel; Daramola Ebunoluwa Ayishatu
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 5 No 2 (2023): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v5i2.900

Abstract

No matter the type of products that are introduced into a market, there has to be analysis of the target market and how consumers will react to those products. Anyone going into a venture or starting a business must have knowledge on consumer buying behaviour, while this does not guarantee sales; it gives entrepreneurs and marketers insight on how to understand the buying behaviour of consumers. The main objective of this study was to assess the influence of social factors on consumer buying behaviour of female sanitary ware in Gwarinpa District of Abuja, with particular emphasis on Molped Sanitary ware. The study is a survey research sampling the opinion of three hundred and twenty three women in the District. Their opinions were collected using a structured questionnaire. The data collected were analysed by tabulations, percentages and formulated hypotheses tested using Kendall coefficient of concordance. The findings reveal that family plays a significant role in influencing consumer buying behaviour of Molped female sanitary ware in Gwarinpa District of Abuja; also reference groups, role and status influences consumer buying behaviour of female sanitary ware in the District. The study concluded that social factors are significantly relevant in influencing consumer buying behaviour of female sanitary ware in Gwarinpa District of Abuja. And therefore recommended amongst others that family members should learn about the most comfortable and environmentally friendly sanitary wares they purchase in order to set an exemplary role for the younger ones; equally friends and colleagues should encourage each other and promote awareness on good sanitary wares available to them like Molped products to promote good hygiene among young women.
Assessing the Sustainable Development Goals and Its Application in Nigeria Marcus Garvey ORJI
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 6 No 2 (2024): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v6i2.1037

Abstract

Sustainable development is maintaining a delicate balance between the human need to improve the way of life, maintain and guarantee the continuity of a business and feeling of well-being on one hand, and preserving natural resources and ecosystems, on which we and future generations depend. The United Nations Agenda 2030 is a plan of action for people, the planet, and prosperity. It also seeks to strengthen universal peace in greater freedom. The United Nations recognizes that eradicating poverty in all its forms and dimensions, including extreme poverty, is the greatest global challenge and an indispensable requirement for sustainable development. All countries and all stakeholders, acting in collaborative partnership, will implement this plan. UN is resolved to free the human race from the tyranny of poverty and want and to heal and secure our planet. UN is determined to take the bold and transformative steps that are urgently needed to shift the world onto a sustainable and resilient path. The 17 Sustainable Development Goals and 169 targets demonstrate the scale and ambition of this new universal Agenda. They seek to build on the Millennium Development Goals and complete what they did not achieve. They seek to realize the human rights of all and to achieve gender equality and the empowerment of all women and girls. They are integrated and indivisible and balance the three dimensions of sustainable development: the economic, social, and environmental. The objective of this study is to make a literature review of the 17 United Nations sustainable development goals in terms of concepts, institutional perceptions, and global challenges if any.
Assessing the Sustainable Development Goals and Its Application in Nigeria Marcus Garvey ORJI
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 6 No 1 (2024): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v6i1.1063

Abstract

Sustainable development is maintaining a delicate balance between the human need to improve the way of life, maintain and guarantee the continuity of a business and feeling of well-being on one hand, and preserving natural resources and ecosystems, on which we and future generations depend. The United Nations Agenda 2030 is a plan of action for people, the planet, and prosperity. It also seeks to strengthen universal peace in greater freedom. The United Nations recognizes that eradicating poverty in all its forms and dimensions, including extreme poverty, is the greatest global challenge and an indispensable requirement for sustainable development. All countries and all stakeholders, acting in collaborative partnership, will implement this plan. UN is resolved to free the human race from the tyranny of poverty and want and to heal and secure our planet. UN is determined to take the bold and transformative steps that are urgently needed to shift the world onto a sustainable and resilient path. The 17 Sustainable Development Goals and 169 targets demonstrate the scale and ambition of this new universal Agenda. They seek to build on the Millennium Development Goals and complete what they did not achieve. They seek to realize the human rights of all and to achieve gender equality and the empowerment of all women and girls. They are integrated and indivisible and balance the three dimensions of sustainable development: the economic, social, and environmental. The objective of this study is to make a literature review of the 17 United Nations sustainable development goals in terms of concepts, institutional perceptions, and global challenges if any.