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Metta Padmalia
Universitas Ciputra
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Journal : Jurnal Manajemen Maranatha

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DETERMINAN KEPUTUSAN PEMBELIAN PRODUK GREEN LABEL BERDASARKAN GREEN PRODUCT DAN GETOK TULAR Metta Padmalia
Jurnal Manajemen Maranatha Vol 17 No 2 (2018)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i2.795

Abstract

The study was conducted to identify the characteristics of consumers for products with a green label, analyzing the influence of aspects of green product and word of mouth to the label green product purchasing decisions. The sampling method using a convenience sampling, involving 100 respondents who are students in Surabaya with a minimum age of 17 years and they’ve bought green labels products. Data were analyzed using the Partial Least Squares (PLS). The results of PLS analysis shows that there is impact of green input, green output, and word of mouth to purchasing decision with coefficient value 0.2444, 0.2461, 0.4664 for each, while green process doesn’t have impact to purchase decision. These results indicate that consumers consider important aspects of green input and green output that can be felt directly, while green process can’t be felt immediately. Moreover, in deciding to buy a product green label, recommendations from others considered important by consumers.Keywords: Green Label, Green Product, Word of Mouth, Purchasing Decision
Co-Authors Adi Kurniawan Yusup Agatha, Olivia Agoes Tinus Lis Indrinanto Aloisius Calvin Mazzarello Andhika Widjojo Annisa Aisyah Fayola Ardiansyah, Topan Asta Ayu Susanti Bambang Sugiyono Agus Purwono Budiono, Yoppie Carolina Mustikarini Charistantya Tegar Aganta Charly Hongdiyanto Christina Sudyasjayanti Christina Whidya Utami Damelina B. Tambunan Daniel Kurniawan Deandra Vidyanata Devi Vionita Wahanadie Dewi M. Immanuel Dewi M. Immanuel Dewi Mustikasari Immanuel Ernantyo, Yosef Evandro Fachruroji, Tiara Musdhalifah Fahrul Riza Fazza, Diniar Mufrihatul Finolda, Finolda Finolda, Finolda George Reinhart Changi Gladys Greselda Gosal Guntur Gunawan Guntur Gunawan Hans Chandra Sandjaya Harisma, Ainun Hartono Hartono Hendro Susanto Immanuel, Dewi M. Indrianto , Agoes Tinus Lis Indrinanto, Agoes Tinus Lis Intan Ramadania Hartono Putri Irantha Hendrika Kenang Joshua, Davin Junko Alessandro Junko Alessandro Effendy Kelvianto Kusuma Kevin Simon Kezia Melodia Adiprasetya Krismi Budi Sienatra Kuarizmi, Arief Betta Laemonta, Jordyanto Hermanus Laij Victor Effendy Liliana Dewi Lintang, Shinta Ayu Maria Dini Gilang Prativi Maria Dini Gilang Prativi Muljono, Andreas P. Nisa, Puspayani Riesyah Putri Auliyah Rismawati, Rismawati Sitepu Romauli Nainggolan Roos Kities Andadari Sienatra, Krimsi Budi Sofia Umari Stanley Santosa Kamadjaja Stefany Stefany Teofilus Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Tiffany Angwar Tony Antonio Wendra Hartono Winarjo, Alexander Jevan Wongso, Nikolas Yensen Fernando Wijaya Yosef Evandro Ernantyo Yoseva Maria Yuli Kartika Dewi