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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Ilmiah Multidisiplin Ilmu Jurnal Ilmu Kesehatan Immanuel
Nurjamilah, Nurjamilah
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Journal : Jurnal Penelitian dan Pengkajian Ilmiah

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Pengaruh Daya Tarik Wisata dan Media Sosial Instagram terhadap Keputusan Berkunjung Wisatawan Generasi Z di Samalengoh Camp Kabupaten Sumedang Triana, Anisa; Nurjamilah, Nurjamilah
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 9 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, September 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i9.1597

Abstract

This study aims to analyze in depth the influence of Tourist Attractions and Instagram Social Media on the Visiting Decision of Generation Z tourists to Samalengoh Camp, Sumedang Regency. In this research, the author used quantitative research and survey methods. A total of 96 visitors were sampled using non-probability sampling techniques. The results of the study are as follows: 1) Tourist Attractions and Instagram Social Media significantly influence the visiting decision of Generation Z tourists to Samalengoh Camp simultaneously; 2) Tourist Attractions significantly influence the visiting decision of Generation Z tourists to Samalengoh Camp partially; 3) Instagram Social Media significantly influence the visiting decision of Generation Z tourists to Samalengoh Camp partially.
Co-Authors Andina Halimsyah Rambe Andriana, Sari Sarce Annisa, Elli Aufa, Aufa Dly, Ainun Adilah Hairani, Aisyah Lubis, Aswar Anas Lubis, Fatwa Aulia Ngadiran, Antonius Pulungan, Nur Jannah Ritonga, Nadya Zain Siregar, Syamsiah Depalina Syofyan, Heri Triana, Anisa