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Anantadjaya, Samuel PD
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Journal : Jurnal Penelitian Chanos Chanos

 1 
INCREASING CONSUMER LOYALTY THROUGH THE IMPLEMENTATION OF RELATIONSHIP MARKETING AND PERCEIVED QUALITY Sulawati, Sulawati; Sjahruddin, Herman; Anantadjaya, Samuel PD; Nawangwulan, Irma M; Saliu, Fluturim
Chanos Chanos Vol 21, No 2 (2023): Chanos chanos
Publisher : Politeknik Kelautan dan Perikanan Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/chanos.v21i2.13732

Abstract

The aim of this research is to conduct an analysis of the influence of relationship marketing and perceived quality on increasing consumer loyalty at one of the frozen shrimp processing companies located in East Java. Based on the results of data analysis that has been carried out on the first hypothesis (H1) which states that relationship marketing has a positive and significant effect on increasing consumer loyalty, the calculated t value is 17,163, which is greater than the t table value, which is 1,661, the results of the calculation analysis of the second hypothesis (H2) which states that perceived quality has a positive and significant effect on increasing customer loyalty, obtained a calculated t value of 6,597 which is greater than the t table value of 1,661, which means that relationship marketing and perceived quality have a positive and significant effect on increasing customer loyalty, while the R-square value obtained was 0.809, which stated that the relationship marketing and perceived quality variables had an effect on increasing customer loyalty by 80.90% and the remaining 19.10% was influenced by other variables.
Co-Authors ABDUL HARIS LAHUDDIN Abdurohim Abdurohim, Abdurohim Agus Rachmat, Timotius Agus Supriyanto Ahmad, Srifatmawati Alamsyah - Alfiana Alfiana Alfiyanto, Afif Aman Wirakartakusumah Anggreni, Made Ayu Anugriaty Indah Asmarany Assery, Syeh AYU LESTARI Azizi, Muhammad Bahtiar Efendi Daniella CE Samuel DC Ethan Samuel desi kristanti, desi Devy Sofyanty Diawati, Prety Dina Fahma Sari, Dina Fahma Donny Dharmawan Erlin Dolphina Farid Ardyansyah Fatimah Malini Lubis Gede Wirabuana Putra Ginting, Sunardi Hadiati, Lia Hamdany, Mohammad Azharie Hasbi, Hariandy Hasibuan, Renika Hendy Tannady Hermiyetti, Hermiyetti - Heryadi, Ferry Irdawati Irdawati Irma M Nawangwulan Irma M. Nawangwulan Irwan Moridu Isna Juwita Iswahyu Pranawukir Jayanti, Ansri Jayanto, Imam Kadeni Kadeni, Kadeni Kusnadi, Eko Kusumawati, Diana Anggraini LAHUDDIN, ABDUL HARIS lestari, winda Leuhery, Ferdy LISTIANA SRI MULATSIH Lumentah, Natalia Reyne Mardikawati, Budi Mardikawati Maskikit, Coleta Mohammad Wahiddudin Muklis Muklis Nawangwulan, Irma M Nurdiani, Tanti Widia Nurfadilah, Dety Nurhayati, Eni Candra PA Andiena Nindya Putri Pratama, Sasotya Rachmat, Timotius A Rakhmawati, Eni Ramli, Akhmad Ratnawati Ratnawati Rihfenti Ernayani sabil sabil, sabil Saliu, Fluturim Samuel, Daniella CE Samuel, Daniella Christy Eryn Samuel, DC Ethan Sari , Dyan Prawita Sari, Ade Risna Sasotya Pratama Setio, Yusuf Budi Setyawan, Antonius Ary Sjahruddin, Herman Sri Purwati, Sri St. Sukmawati. Sufyati HS Sukma , Agus Hitopa Sukma Sulawati, Sulawati Sumartono Sumartono Susanto Susanto Suwandi Ng Timotius Agus Rachmat Timotius Agus Rachmat, Timotius Agus Upik Djaniar Verawaty Verawaty Vivi Adeyani Tandean, Vivi Adeyani Wahiddudin, Mohammad Yuliawati, Minar Zahirsjah, Rifa Zulaecha, Hesty Erviani