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All Journal Jurnal Ilmu Kesehatan Masyarakat Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Infotek : Jurnal Informatika dan Teknologi Profitabilitas Journal of Accounting Information System Journal of Islamic and Social Studies (JISS) Jurnal Keadilan Pemilu Maneggio Jurnal Promosi Kesehatan Poltekkes Bengkulu
Gunawan, Deni
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Journal : Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan

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Pengaruh Strategi Pemasaran terhadap Kinerja Perusahaan melalui Pemasaran Media Sosial Ernita, Mahdar; Gunawan, Deni; Rangkuti, Hartati Zuraidah; Irawan, Hari; Lestari, Lisa
Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7, No 1 (2024): Eklektik
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ekl.v7i1.30067

Abstract

The purpose of this study is to determine the influence of marketing strategies on company performance through social media in Indonesia today. By using literature research methods or collecting data from the internet and by using case studies from previous journals. The location of this study is Indonesia. Based on the results of research obtained from three previous studies, it was found that social media marketing has a great influence on company performance
Pengaruh Media Sosial dan Mesin Pencari Terhadap Peningkatan Penjualan UMKM Gunawan, Deni
Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7, No 1 (2024): Eklektik
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ekl.v7i1.30069

Abstract

This study aims to identify and evaluate elements of search engine optimization and social media activity that influence online purchasing decisions. In addition, the second objective of the study was to analyze the factors from internet advertising, social media, and search engine optimization that influence online purchase decisions. The method used in this study is descriptive and quantitative, with a qualitative literature survey approach to analyze data obtained from previous articles and journals. The results showed that search engine optimization and social media activity separately had a significant impact on increasing sales, while the combination of the two also had a significant impact on increasing sales
Co-Authors Abdullah, Tohir Achmad Baroqah Pohan Ahmad Junaidi Aziz Zuama, Robi Dwi Jani, Dwi Ernita, Mahdar Hari Irawan, Hari Hasan Basri Hasan Basri, Hasan Basri Karsim, Karsim Lisa Lestari Maulana, Alamsyah Muhamad Abdul Ghani Mulyawan, Alif Rizqi Nawanto Agung Prastowo Nurul Ichsan Nurul Ichsan, Nurul Ichsan Puspitafuri, Cindy Rangkuti, Hartati Zuraidah Razaq, Sultan Nur Hadi SALMAN ALFARIZI Saputra, Yoga