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YUSUF, RAMAYANI
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Journal : Jurnal Ekonomi Perjuangan (JUMPER)

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PENGARUH PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN TOP NINE TRAVEL DI KOTA GARUT Devianti Nurazizah; Ramayani Yusuf; Rohimat Nurhasan
JURNAL EKONOMI PERJUANGAN Vol. 5 No. 1 (2023): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v5i1.1266

Abstract

This study aims to determine the effect of price perceptions on customer satisfaction at the Top Nine Travel Companies in Garut City. The method used in this research is a quantitative approach. The number of samples obtained was 50. The data analysis tool used was IBM SPSS version 26 software. To find out if the data was valid, reliable, and normally distributed, validity tests, reliability tests, and normality tests were used. To find out how close the relationship is and how much influence price perception has on customer satisfaction, a simple correlation test and a simple linear regression test are used. And to find out how far the model's ability to explain the variation of the dependent variable goes, the coefficient of determination test is used. From the test results, it is known that the data used is valid, reliable, and normally distributed. Also, price perceptions have a positive effect on customer satisfaction by creating a close relationship between the two and being able to explain variations in the dependent variable.
PENGARUH KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN PADA ALBUM OFFICIAL K-POP GIRL GROUP BLACKPINK DI KABUPATEN GARUT Rifqi Taufik rachman; Ramayani Yusuf
JURNAL EKONOMI PERJUANGAN Vol. 5 No. 1 (2023): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v5i1.1267

Abstract

The purpose of this study is to measure how influential the Korean Wave variables are on purchasing decisions on the official k-pop girl group BLACKPINK's album. The method used in this study is a causal method using a quantitative approach. By taking the population in Garut Regency where there are special requirements, namely having to be a kpopers and who have listened to music or songs from BLACKPINK and taking a sample of 100 respondents. And for the validity test and reliability test this can be used in research, as well as the normality test used in research has substantial significance. The Korean Wave variable has a considerable impact on purchasing decisions, according to the direct correlation test. Based on this direct regression test, the purchasing decision variable is positively influenced by the Korean Wave variable. In addition, the Korean Wave simultaneously has a positive and significant influence on purchasing decisions, as shown by the F statistical test between the independent factors and the dependent variable. Keywords : BLACKPINK, Korean Wave, Buying Decision, K-Pop, Album Official  
Co-Authors Abdul Raafi Firmansyah Ade Sudrajat Adi Suwardi Ahmad Zaelani Adnan Ai Susi Susanti Akmala Hadita Andre Harpadiansyah Putra Annisa Aprilianti Anshori, Muhammad Nazar Aprilianti, Annisa Artira Nurwantira Assidiqi, Maisya Aviani, Dhevi Azizah , Nur Azmi Ajnin Nadiah BANI, ALDI Bastian, Zein Bayu Permadi Bella Kalyana Putri Candra Fatihah, Dian Caniago , Fauzi Daulay, Hasian Ahmady Denisa, Denisa Apriani Denissa Fitria Ramadhan Deti, Regina Devianti Nurazizah Devianti Nurazizah Dewi, Sania Sintia Disman Disman Dyah Bayu Framesthi Eeng Ahman, Eeng Eki Dudi D Eki Dudi Darmawan Elga Putri Berlian Ervan Dwi Kristanto Euis Hernawati Fadilah Fulki, Insan Fanani, Ikhsan Fauziah, Syifa Putri Fauziyyah, Nabila Febianti, Adiesty Nur Fifit Hadiaty Fuzi Ariani, Agit Granit Agustina Gunardi Gunardi Gunardi , Gunardi Gunardi Gunardi Hadiaty, Fifit Hadiyan, Moch Hadiyan Al Gibrani Haerani , Hanni Hana Nurfadilah Hani Hatimatunnisani hasna nabila zulfa Helen Fransiska Hendriady de Keizer Hengki Febrianto Heny Hendrayati Hermawati, Siti Aliya Hernawati, Euis Huznul Nurullia Imam Suharto Imaniar, Nuraidina Inara Hilmi Arifah Inge Barlian Inge Barlian Sundjaja Inmtizal, Salfaa Ismail, Taupik Istiharini . Keri Lestari Komalasari , Neng Sinta Komalasari , Nita Kusnendar, Ahmad Nada Libia Lili Adi Wibowo Lilian Danil Lilis Suhaebah Lindu Aspriliazi Lisawanto Lisawanto Malika, Azkia Nazla Maulida, Helmalia Maya Astria Lestari Meriza Henri Moch Hadiyan Al Gibrani hadiyan Mohdari Mohdari Mohdari Mohdari Mohdari Mohdari, Mohdari MUHAEMIN ADNAN, HILMAN Muhamad Jejen Muhammad Nur Maulana Mulya Mantri , Yaya Mulyani, Hilda Sri Namira Az-zahra Firdausya Nazwa Hidayat, Erika Neni Yulianita Nida Amalia Safitri Nina Septina Nugraha, Moh Rizky NUNIEK DEWI PRAMANIK Nur Apipah, Sofa nur febianti, adiesty Nur Hasan, Rohimat Nurainun, Vira Nurcahya, Said Bambang Nurhasan, Rohimat Nurjanah, Isma Nurrahman, Herlin Nurul Azizah, Khoirun Nurul Ramdini Sapitri Oce Ridwanudin Patupi Rusyani, Puput Perwito Pramudita, Tiara Raras Purnomo Purnomo Putra, Andre Harpadiansyah PUTRI LARASATI, NICKY Putri Oktaviani Devi PUTRI WULANSARI Raden Wahyu Utomo Martianto Rahmat, Abdal Akbar Rahmawati, Siti Indri Ramadhan, Denissa Fitria Rani Novitasari Regina Deti Regina Detty Reza Fauziah Rifki Munawar Rifqi Taufik Rachman Rifqi Taufik rachman Rina Rahmawati Rini Susilowati Risma Risma Indriani Rita Zulbetti Rival, Rivaldi saputra Rizky, Ardelia Astriany Robby Rahman Rohimat Nur Hasan Rosa, Aisyah Rosita, Iis Sahidin, Yuda Seli Sagita Ramadhan Setia Rudiman Soemita, Nanang Subrayanti , Delia Subriyanti, Delia Suharto, Imam Suminar, Suminar Suprimansyah, Reza Susilowati , Rini Suwardi, Adi Taupik Ismail Tjutju Yuniarsih, Tjutju Triyana Iskandarsyah Turyandi, Itto Ukky Rizal Setyo Hadi Vera Intanie Dewi Vera Intanie, Vera Veranita, Mira WAHYUDI Wahyudi Wahyudi Warsiati , Wiwi Widya Nurmala Wiyanto , Wiyanto Wufron Wufron Wulan Utami Yaya Mulya Mantri Yaya Mulya Mantri Yaya Mulya Mantri, Yaya Mulya Yuda Syahidin Yuliana, Pipit Yulinar Fauziah Yunyun Ratna Yunyun Ratna H Yusuf, Samsul Zahra, Ardiyani Zakiy Anugrah Zein Bastian