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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) Widya Cipta : Jurnal Sekretari dan Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Sebatik KACANEGARA Jurnal Pengabdian pada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Wacana Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Sosial : Jurnal Ilmu-Ilmu Sosial JUDICIOUS: Journal of Management JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Ekonomika Dan Bisnis Jurnal Bisnis dan Kewirausahaan Jurnal Keuangan dan Akuntansi Terapan (KUAT) JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) E-Jurnal Manajemen Trisakti School of Management (TSM) Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IICSDGs Jurnal Ekbis (Ekonomi & Bisnis) LOKATARA SARASWATI Prapanca : Jurnal Abdimas JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Jurnal Administrasi Perkantoran dan Kesekretariatan Jurnal Sosio dan Humaniora JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Journal of Accounting, Management, Economics, and Business Jurnal Manajemen dan Pemasaran BHAKTI JIVANA
YUSUF, RAMAYANI
Politeknik Pajajaran ICB Bandung
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Journal : JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)

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KUALITAS PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN IPHONE DI TAROGONG KALER KAB. GARUT Nugraha, Moh Rizky; Yusuf, Ramayani; Wufron, Wufron
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 3 No 1 (2024): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v3i1.98

Abstract

The growth of technology is in line with the times, the use of sophisticated communication tools is increasing. Smartphones have become a very useful communication tool used in activities and have become a means of supporting community activities. Product quality has an important role for the company and is the main thing in developing a product. Consumers make purchasing decisions after going through varios stages before deciding to make a purchase. The purpose of this research study is to find out what factors are related to product. The sampling technique distributed questionnaires to 100 respondents in the Tarogong Kaler area, Kab. Garut. Secondary data was obtained from previous research submitted by experts in the form of journal references, expert theories and library expert book references. Primary data comes from the result of a questionnaire sent to 100 respondents who have purchased IPhone smartphone products. The results of this research also state that IPhone products have good quality, therefore consumers are interested in IPhone products.
BRAND TRUST DALAM PERSPEKTIF KONSUMEN: SEBUAH SYSTEMATIC LITERATURE REVIEW TERHADAP FAKTOR DAN IMPLIKASINYA Yusuf, Ramayani; Istiharini, Istiharini; Hendrayati, Heny
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 3 No 2 (2024): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v3i2.132

Abstract

Brand trust is a critical element in building long-term relationships between brands and consumers. In the context of increasingly intense market competition, understanding the factors that influence brand trust and its implications for consumer behavior is essential for both business practitioners and academics. This study aims to identify the factors influencing brand trust from the consumer perspective and its implications for brand loyalty, consumer satisfaction, and repurchase intention.This research employs a Systematic Literature Review (SLR) method, analyzing 15 scholarly articles published in indexed journals between 2000 and 2023. The articles were selected based on their relevance to the topics of brand trust, its forming factors, and its implications. Data were analyzed qualitatively to identify key patterns and findings. The literature synthesis reveals that brand trust is influenced by several key factors, including: (1) product quality, (2) brand reputation, (3) consumer experience, (4) transparent brand communication, and (5) brand consistency in fulfilling promises. Additionally, brand trust has significant implications for enhancing brand loyalty, consumer satisfaction, and repurchase intention. This study also finds that brand trust acts as a mediator between service quality and consumer loyalty. Brand trust is a multidimensional construct built through the interaction of various factors, both from the brand and consumer experience perspectives. The practical implication of these findings is the importance for companies to focus on consistency, transparency, and quality in building consumer trust. This study contributes theoretically by mapping the factors that shape brand trust and its implications, while also offering recommendations for future research to explore different industrial and cultural contexts.
Co-Authors Abdul Raafi Firmansyah Ade Sudrajat Adi Suwardi Ahmad Zaelani Adnan Ai Susi Susanti Akmala Hadita Andre Harpadiansyah Putra Annisa Aprilianti Anshori, Muhammad Nazar Aprilianti, Annisa Artira Nurwantira Assidiqi, Maisya Aviani, Dhevi Azizah , Nur Azmi Ajnin Nadiah BANI, ALDI Bastian, Zein Bayu Permadi Bella Kalyana Putri Candra Fatihah, Dian Caniago , Fauzi Daulay, Hasian Ahmady Denisa, Denisa Apriani Denissa Fitria Ramadhan Deti, Regina Devianti Nurazizah Devianti Nurazizah Dewi, Sania Sintia Disman Disman Dyah Bayu Framesthi Eeng Ahman, Eeng Eki Dudi D Eki Dudi Darmawan Elga Putri Berlian Ervan Dwi Kristanto Euis Hernawati Fadilah Fulki, Insan Fanani, Ikhsan Fauziah, Syifa Putri Fauziyyah, Nabila Febianti, Adiesty Nur Fifit Hadiaty Fuzi Ariani, Agit Granit Agustina Gunardi Gunardi Gunardi , Gunardi Gunardi Gunardi Hadiaty, Fifit Hadiyan, Moch Hadiyan Al Gibrani Haerani , Hanni Hana Nurfadilah Hani Hatimatunnisani hasna nabila zulfa Helen Fransiska Hendriady de Keizer Hengki Febrianto Heny Hendrayati Hermawati, Siti Aliya Hernawati, Euis Huznul Nurullia Imam Suharto Imaniar, Nuraidina Inara Hilmi Arifah Inge Barlian Inge Barlian Sundjaja Inmtizal, Salfaa Ismail, Taupik Istiharini . Keri Lestari Komalasari , Neng Sinta Komalasari , Nita Kusnendar, Ahmad Nada Libia Lili Adi Wibowo Lilian Danil Lilis Suhaebah Lindu Aspriliazi Lisawanto Lisawanto Malika, Azkia Nazla Maulida, Helmalia Maya Astria Lestari Meriza Henri Moch Hadiyan Al Gibrani hadiyan Mohdari Mohdari Mohdari Mohdari Mohdari Mohdari, Mohdari MUHAEMIN ADNAN, HILMAN Muhamad Jejen Muhammad Nur Maulana Mulya Mantri , Yaya Mulyani, Hilda Sri Namira Az-zahra Firdausya Nazwa Hidayat, Erika Neni Yulianita Nida Amalia Safitri Nina Septina Nugraha, Moh Rizky NUNIEK DEWI PRAMANIK Nur Apipah, Sofa nur febianti, adiesty Nur Hasan, Rohimat Nurainun, Vira Nurcahya, Said Bambang Nurhasan, Rohimat Nurjanah, Isma Nurrahman, Herlin Nurul Azizah, Khoirun Nurul Ramdini Sapitri Oce Ridwanudin Patupi Rusyani, Puput Perwito Pramudita, Tiara Raras Purnomo Purnomo Putra, Andre Harpadiansyah PUTRI LARASATI, NICKY Putri Oktaviani Devi PUTRI WULANSARI Raden Wahyu Utomo Martianto Rahmat, Abdal Akbar Rahmawati, Siti Indri Ramadhan, Denissa Fitria Rani Novitasari Regina Deti Regina Detty Reza Fauziah Rifki Munawar Rifqi Taufik Rachman Rifqi Taufik rachman Rina Rahmawati Rini Susilowati Risma Risma Indriani Rita Zulbetti Rival, Rivaldi saputra Rizky, Ardelia Astriany Robby Rahman Rohimat Nur Hasan Rosa, Aisyah Rosita, Iis Sahidin, Yuda Seli Sagita Ramadhan Setia Rudiman Soemita, Nanang Subrayanti , Delia Subriyanti, Delia Suharto, Imam Suminar, Suminar Suprimansyah, Reza Susilowati , Rini Suwardi, Adi Taupik Ismail Tjutju Yuniarsih, Tjutju Triyana Iskandarsyah Turyandi, Itto Ukky Rizal Setyo Hadi Vera Intanie Dewi Vera Intanie, Vera Veranita, Mira WAHYUDI Wahyudi Wahyudi Warsiati , Wiwi Widya Nurmala Wiyanto , Wiyanto Wufron Wufron Wulan Utami Yaya Mulya Mantri Yaya Mulya Mantri Yaya Mulya Mantri, Yaya Mulya Yuda Syahidin Yuliana, Pipit Yulinar Fauziah Yunyun Ratna Yunyun Ratna H Yusuf, Samsul Zahra, Ardiyani Zakiy Anugrah Zein Bastian