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Journal : Safari : Jurnal Pengabdian Masyarakat Indonesia

Pendampingan Strategi Pemasaran Berbasis Teknologi bagi UMKM Arum Manis untuk Meningkatkan Perekonomian Masyarakat di Desa Cihaur, Kecamatan Banjarharjo Widiya Ananda; Slamet Bambang Riono; Muhammad Syaifulloh; Suci Nur Utami
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.998 KB) | DOI: 10.56910/safari.v2i4.132

Abstract

Para pelaku Usaha Mikro Kecil dan Menengah (UMKM) terus berbenah diri aagar bisa bertahan menghadapi segala bentuk hambatan/tantangan, seperti turunnya daya beli masyarakat. Kondisi tersebut bisa berakibat bangkrut atau tutup para pelaku usaha. Diperlukan terobosan baru strategi marketing yang lebih inovatif baik offline maupun online. Digital marketing membantu pelaku usaha dalam promosi dan pemasaran produk/jasa mereka dan memperluas pangsa pasar baru, karena ada keterbatasan waktu, jarak dan cara berkomunikasi. Tujuan kegiatan pendampingan ini sebagai kepedulian tim pengabdian dari Universitas Muhadi Setiabudi, sehingga perlu disosialisasikan kebiasaan bisnis yang unggul dan kompetitif, terkait tata kelola pemasaran produk melalui teknologi digital. Metode yang dilakukan dalam kegiatan ini adalah menggunakan metode partisipas dan aksi. Kegiatan pengabdian dilakukan dengan cara pendampingan strategi pemasaran berbasis teknologi pada kelompok pengrajin arum manis dan pembuatan media pasar berbasis sosial media. Tahap awal dalam kegiatan praktik dilakukan dengan cara pendahuluan, yaitu melakukan proses partisipatif yang dimulai dengan metode pendekatan untuk membangun keterbukaan, dukungan dan keterlibatan masyarakat. Hasil dari dialog bersama pelaku UMKM, menghasilkan banyak informasi terkait proses pembuatan produk arum manis dari saat masih menjadi bahan mentah sampai pada proses siap untuk dipasarkan. Strategi ini secara langsung mampu meningkatkan dan mengembangkan nilai jual pelaku UMKM.
Pemberdayaan Organisasi Masyarakat melalui Pembentukan Event Organizer Bazar Kuliner (Studi pada Organisasi Masyarakat Desa Ciawi, Brebes) Muhamad Syahrul Aziz; Hendri Sucipto; Slamet Bambang Riono
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.414 KB) | DOI: 10.56910/safari.v2i4.133

Abstract

Ciawi Village is a village located in Banjarharjo District, Brebes Regency. In Ciawi Village, there are several community organizations such as Ms. PKK, Karang Taruna, Branch NU, and IPPNU. During the observation, several community organizations were found in Ciawi village. However, during interviews with the village government, the activity of community organizations was still weak. The reason is because there is a problem that occurs both from internal and external communication. This is what makes the author take the theme of organizational empowerment through the formation of an event organizer (EO) and the implementation of a culinary bazaar. EO itself is currently needed by many parties, not only companies or organizations in urban areas but also organizations in villages as an effort to introduce their villages and take advantage of existing opportunities. Ciawi Village itself, although the smallest village, has a position flanked by 4 villages at once, namely to the north of Cimunding Village, south of Tegalreja Village, west of Cibuniwangi Village and east of Keradenan Village. Based on the results of the activities that have been carried out, several community organizations have begun to understand the course of the culinary bazaar EO to be used as a way to improve the village economy through MSME activities, it can be concluded that the structural formation of a culinary bazaar event organizer has a great impact on the community both for MSME actors organizations, village government and village communities.
Co-Authors Afridah, Nur Agustian Maulana Agustian Nur Alif Ahmad Faozan Akbar NP Darma Wahana Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur Purnama Darma W. Akbar Nuur Purnama Darma Wahana Akbar Nuur Purnama Dharma Wahana Alim Mutaqin Amelia Sholeha Amey, Vivian Pushein Margaretha Andi Yulianto Andi Yulianto Anisa Sains Kharisma Antika, Tri Linda Ari Kristiana Ari Kristiana Asih Setyaningsih Azzah Hanifah Budi Raharjo Deva Ariyani Dian Nur Millah Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi, Dumadi Dwi Harini Dwi Harini DWI HARINI Faninda Ayu Khumaeroh Farhan Saefudin Wahid Febrianti, Hilda Amalia Fera, Melly Gian Fitralisma Hendri Sucipto Hendri Sucipto Hendri Sucipto Hendri Sucipto Heru Subagja Hesti Karuniati Rizkiana Hidayah, Siti Ulin Nuril Hilda Kumala Wulandari Hilda Kumala wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Ismi Nur Kholifah Jamilatun Hikmah Jayawarsa, A.A. Ketut Khaerunnisa Khalimatul Laeliah Kholil Rokhmat Kristiana, Ari Listantia Valentine Lusi Suryani M. Ajis Susilo Maftukhin Maftukhin Melania Noeri Alifiyah* Mey Nur Aisyah Moh. Nurizki Mohamad Badrun Zaman Muhamad Syahrul Aziz Muhammad Saefulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Mukson Mukson Mukson Mukson Mulyamin Mulyamin Nihayatul Fadlilah Noeri Alifiyah*, Melania Nur Afridah Nur Aisyah NUR AISYAH Nur Khojin Nur Khojin Nur Kiman Nuroksi Apipah Nurul Fitriyani Otong Saeful Bachri Permana, Rindi Ayu Puspawati Rais Puji Rahayu Rani Reviyana Purwanti Rinaldi Dwi Imani Robert Rizki Yono Roni Roni Sabila Imelda Putri Salsa Ainurrohmah Saputra, Agung Aji Septa Wigo Lisnandiyanto Setiyoko, Didik Tri Siti Rofiqoh Solikha Puji Astuti Solikhin Solly Aryza Suci Nur Utami Sucipto, Hendri Sulisti Zulia Aprilianti Syariefful Ikhwan Titi Rahmawati TITI RAHMAWATI Toha, Muhamad Tri Octaviani Ubaedillah Ubaedillah Ubaedillah Umisara, Elinda Wahana, Akbar Nuur Purnama Darma Wahid, Farhan Saefudin Wahyu Wibowo Wahyu Wibowo Warpuah Widiya Ananda Wihartiani Wihartiani Winda Sofiana Sundari Windi Nur Aeni Windy Oktafiana Wiwin Julianti Yenny Ernitawati Yumna Nada Salsabila