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Anjani, Nadila
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Economics, Econometrics & Finance

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Journal : Revitalisasi : Jurnal Ilmu Manajemen

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Pengaruh Perceived Value Dan Purchase Attitude Terhadap Purchase Intention Pada Produck Mcdonald’s Pada Saat Melakukan Palestine Washing Dan Dimediasi Oleh Word Of Mouth Anjani, Nadila; Lidiawati, Lindiawati
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6434

Abstract

The research aims to test perceived value, purchase attitude, purchase intention, and word of mouth in McDonald's products that carry out humanitarian programs or so-called Palestine Wasing. The study involved 322 respondents who consumed McDonald's products, and used a questionnaire through google from for data collection. This study uses a quantitative method and the analysis technique uses WarpPLS software. The results of the study showed that perceived value had a significant positive effect on purchase attitude, purchase attitude had a significant positive effect on purchase word of mouth, and word of mouth had a significant positive effect on purchase intention, then purchase attitude had a significant positive effect on purchase intention and then mediated with word of mouth.
Co-Authors Lidiawati, Lindiawati