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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Al-Khidmah Jurnal Pengabdian Masyarakat Proceeding National Conference Business, Management, and Accounting (NCBMA) International Journal of Entrepreneurship and Sustainability Studies Jurnal Penelitian dan Pengabdian Masyarakat
Abdulah, Budiman
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Widya Cipta : Jurnal Sekretari dan Manajemen

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The Mediation of Buying interest to Shopping Lifestyle and Discount on Product Purchase Decision Abdulah, Budiman; Sandopart, Dewa Putu Yohanes Agata L.; Hapsari, Denintha Dwi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.22599

Abstract

This study aims to determine the effect of shopping lifestyle on buying interest, discounts on buying interest, buying interest in purchasing decisions, shopping lifestyle on purchasing decisions through buying interest and discounts on purchasing decisions through product buying interest in the Shopee Indonesia marketplace. This study uses a quantitative approach, with an unknown population and a sample of 200 respondents. The sampling technique uses a statistical calculation method, namely using the Hair et al formula. While the type of sample used is purposive sampling, the analysis method uses Structural Equation Modeling (SEM) SmartPLS software version 3.0. The results showed that shopping lifetsyle had a positive and significant effect on purchase intention, discount had a positive and significant effect on purchase intention, purchase intention had a positive and significant effect on purchasing decisions, shopping lifestyle had a positive and significant effect on purchasing decisions through purchase intention, discount had a positive and significant effect on purchasing decisions through purchase intention. The practical implications of this research are expected to help shopee companies to maintain sales promotions by providing discounts to their consumers, because shopping lifestyle and discounts have a significant influence on buying interest and purchasing decisions.
Co-Authors ,, Nurdiana Andrianto, Usman Febrianti, Wenty Febrina, Ilza Hapsari, Denintha Dwi Imam Santoso Miswanto Miswanto Mulyanti, Rita Yuni Mustafa, Ahmad Zaenal Ruseno , Ndaru Ruseno, Ndaru Sandopart, Dewa Putu Yohanes Agata L. Sandopart, Dewa Putu Yohanes Yohanes Agata L. Sandopart, Dewa Yohanes Yohanes Agata L. Suryaningsih, Fina sutarmi sutarmi Syafira, Sania Yulianti, Citra Alifia