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All Journal Among Makarti IJIBE (International Journal of Islamic Business Ethics) Jurnal Manajemen Dayasaing Khasanah Ilmu - Jurnal Pariwisata Dan Budaya INTEGRITAS : Jurnal Pengabdian Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Abdi Makarti Journal of Finance and Islamic Banking Jurnal Manajemen Dayasaing
Nurohman, Yulfan Arif
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Manajemen Dayasaing

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Pengalaman, Brand Attitude, dan FoMo pada Perilaku Pembelian Impulsif Generasi Z Saat Berbelanja Online Qurniawati, Rina Sari; Indriastuti, Adelia; Nurohman, Yulfan Arif
Jurnal Manajemen Dayasaing Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to examine and explain online customer shopping behavior, attitudinal loyalty, FoMO towards impulsive buying. The number of samples in this study was 160 respondents who were generation Z who had Shopee accounts in Central Java. The analysis technique used was Path Analysis using SmartPLS version 3. The results showed that online customer shopping behavior influenced attitudinal loyalty and impulsive buying and FoMO influenced impulsive buying. Meanwhile, attitudinal loyalty was not proven to influence impulsive buying and did not mediate the relationship between OSCE and impulsive buying. Theoretically, this study contributes to the literature related to OSCE, attitudinal loyalty, FoMO, and impulsive buying. For Managers, this study emphasizes shopping ethics when consumers buy online.
Co-Authors Agus Setiawan Alvin Yahya, Alvin Anggraini, Vivin Puji Fahri Ali Ahzar, Fahri Ali Fatharani, Aulia Indriastuti, Adelia Khoirunnisa, Kholifatun Kusuma, Melia Lina Ayu Safitri Muzakar Isa Narulitasari, Devi Pratama, Andira Putri Rina Sari Qurniawati, Rina Sari Rukmi, Indah Setiyo Waluyo Waluyo Waluyo, Alif Yuni Astuti