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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming International Journal of Business Studies Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Yumary: Jurnal Pengabdian kepada Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal bintang manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Emerging Trends in Community Empowerment
Niazi, Hakam Ali
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal bintang manajemen

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Pengaruh Kemudahan Penggunaan, Kegunaan, Persepsi Risiko, Dan Kenyamanan Terhadap Sikap Konsumen Dalam Belanja Online Niazi, Hakam Ali; Retno Fuji Oktaviani
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2264

Abstract

This study aims to determine: (1) the effect of ease of use on consumer attitudes in online shopping at online Lazada.com stores, (2) the effect of usability on consumer attitudes in online shopping at Lazada.com online stores, (3) the effect of risk perception on consumer attitudes in online shopping at online stores at Lazada.com, (4) the influence of convenience on consumer attitudes in online shopping at online Lazada.com stores, and (5) the influence of ease of use, usability, risk perception and convenience on consumer attitudes in online shopping at Lazada.com online store. The population in this study are internet users in Tangerang. The sampling technique used in this study was purposive sampling with a sample size of 200 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The analysis technique used is multiple regression. The results show that: (1) there is a positive effect of ease of use on consumer attitudes in online shopping, (2) there is a positive effect of usefulness on consumer attitudes in online shopping (3) there is a positive effect of risk perception on consumer attitudes in online shopping (4) there is a positive influence of convenience on consumer attitudes in online shopping.
Co-Authors Anwar, Syaiful  Arif, Fadli Dewi, Yesi Puspita Hayatul Khairul Rahmat Indrabudiman, Amir Medina, Andri Nanang Suryadi Prasetya, Rizky Eka Retno Fuji Oktaviani Sucipto, Denny Thoha, M. Nuur Farid