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Journal : Lontar : Jurnal Ilmu Komunikasi

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Allium Tangerang Hotel Abdul Basit; Rizky Handayani
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.812 KB) | DOI: 10.30656/lontar.v6i2.954

Abstract

In the current era of globalization, companies are required to have a competitive advantage in order to be able to compete and survive amid the tight of the competition. Therefore, companies need good human resources and able to compete. The background of this research is to find out whether the dimensions of service quality (tangible, reliability, assurance, responsiveness, and emphaty) affect customer satisfaction at Allium Tangerang Hotel. the goal is to find out how much the influence of the independent variable toward the dependent variable, either partially or simultaneously. This research is a quantitative-explanatory research with the research subject Allium Tangerang Hotel. The population in this study were the guests who held an event at Allium Tangerang Hotel. The samples taken were 80 respondents using purposive sampling probability technique. The results show that service quality (X), which includes five variables (Physical Evidence, Reliability, Responsiveness, Assurance, and Attention) is simultaneously related to Customer Satisfaction (Y).Keywords: Service quality, tangible, reliability, responsiveness, assurance, emphaty, customer satisfaction
Teknologi Komunikasi Smartphone Pada Interaksi Sosial Abdul Basit; Eko Purwanto; Agus Kristian; Dewi Intan Pratiwi; Krismira; Intan Mardiana; Gusri Weni Saputri
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3254

Abstract

The use of smartphones causes several changes in the behavior of a person who tends to be complacent with his world without caring about society. Smartphones can have a positive or negative impact depending on their use. This study aims to determine whether there is an influence of smartphone communication technology on social interaction. The research method used quantitative methods, the population was carried out at PT Paragon Technology and Innovation with a sample of 150. The results showed that there was an influence in it, that smartphone communication technology has links with users related to the process of social interaction, this can be proven by how someone uses communication tools in everyday life. The social interaction built by employees within the company seems to be very good, this is evidenced by the hypothesis obtained from data processing that smartphone communication technology in every interaction with colleagues has no effect. The interaction process will run well if it is done with face-to-face communication, without any interference from the communication tool, namely smartphones.