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All Journal Media Ilmu Kesehatan DEVELOPMENT : Journal of Community Engagement Jurnal Tazakkur Wibawa : Jurnal Manajemen Pendidikan Journal Economics Technology and Entrepreneur Linguanusa : Social Humanities, Education and Linguistic ROCE : Jurnal Pertanian Terapan WISDOM : Jurnal Pengabdian Kepada Masyarakat Wisdom IECON: International Economics and Business Conference
Windayani
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Journal : ROCE : Jurnal Pertanian Terapan

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THE INFLUENCE OF SOCIAL AND ECONOMIC ASPECTS ON FISH CONSUMPTION TRENDS AMONG GENERATION Z INKENDARI CITY: PENGARUH ASPEK SOSIAL EKONOMI TERHADAP TRENKONSUMSI IKAN PADA GENERASI Z DI KOTA KENDARI Baihaqi; Ika Rezvani Aprita; Sri Agustina; Windayani; Harmiaty Bahar; Fatahu; Andi Laila Nugrawati M
ROCE : Jurnal Pertanian Terapan Vol. 2 No. 2 (2025): JPT ROCE 4, 2025
Publisher : PT. ROCE WISDOM ACEH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71275/roce.v2i2.131

Abstract

This study aims to analyze fish consumption trends among Generation Z in Kendari, focusing on the social and economic factors that influence these trends. Generation Z, born between 1997 and 2012, shows diverse consumption preferences. Factors affecting fish consumption patterns in this group include frequency, motivation, preference for fish types, knowledge of fish benefits, as well as social, cultural, and economic influences such as fish prices. The study found that most respondents consume fish at least once a week, with a preference for marine fish over freshwater fish. Health benefits are the primary motivation for fish consumption, although knowledge about the health benefits of fish remains limited. The influence of family, peers, and social media plays a dominant role in shaping fish-eating habits. Additionally, the price of fish is a significant barrier in consumption decisionsamong Gen Z. These findings are expected to contribute to policies aimed at increasing the consumption of nutritious fish among the younger generation.
Co-Authors Abdi Juryan Ladianto Ahmad Denico Andi Laila Nugrawati M Baihaqi Baihaqi Dawami Devy Nirwatul Khasanah Dina Liana Faizal Nurmatias Fatahu Hadi Sumitro, Wiwid Harmiaty Bahar Ika Rezvani Aprita Imam Wahyudi Indrawan, Imam Wahyudi Kumorojati, Ratih Muhammad Farid Firdaus Muhammad Rizal Akbar Mukhammad Muthalib, Dzulfikri Azis Nehru Putri, Triwulandari Nurhayati Nursam Ramadhan, Muhammad Rahmad Sri Agustina SURYANI Syadila Syaqina Nurfadillah Zaitun Abidin