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Purwadi
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Journal : Akrab Juara : Jurnal Ilmu-ilmu Sosial

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THE EFFECT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON PT. ARCHIPELAGO TOURISM TOUR Risda Novita Sari; Wahid Akbar Basudani; Adam Hidayah; Purwadi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 1 (2025): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Tourism is a trip planned by someone for a certain time from one place to another, the purpose of which is for entertainment or hobbies so that their wishes are fulfilled. The development of tourism in Indonesia is currently increasing rapidly, however, as is well known, for the last two years people have experienced isolation, restrictions on social activities, bans on traveling and closure of the country from foreign tourists due to the pandemic, which has triggered people to take revenge travel which involves emotional and tend to exaggerate. According to a report from the Central Statistics Agency (BPS), Indonesia's domestic tourism sector consistently shows recovery in 2022 after being hit by a pandemic in 2022. The purpose of this study was to determine whether there is an effect of service quality and customer satisfaction on customer loyalty at PT. Ziara Wisata Nusantara, this study used a quantitative method of analysis with SPSS 26. The number of samples in this study amounted to 170 with the slovin sampling technique. The results of this study obtained that the variable Service Quality (X) has an influence value of 0.60 and the Customer Satisfaction variable (Y) has an influence value of 0.60. Then the simultaneous Service Quality is 0.595 with a significance value of 0.000 <0.05. Thus it can be said that the research hypothesis is accepted because the Service Quality Variable has a moderate positive influence on Customer Satisfaction Variables.
Co-Authors Aan Budi Santoso Abdul Halik Abdurrahman, Zakaria Husein Adam Hidayah Adi Suhendra, Adi Afendy Widayat AHMAD JAMALUDIN Alfandi, Ricky Alfito Widiansyah Angela Nitia Nefasa Anggi Pangestu Anggraini, Adinda Arujisaputra, Erwin Teguh Baharuddin, Rismayada Bakti Wisnu Widjajani Boy, Ahmad Budi Prasetyo, Aris Catur Wibowo Budi Santoso, Catur Wibowo Budi Dana, Wahyu Seka Devri Suherdi, Devri Dicky Nofriansyah Dimas Deworo Puruhito, Dimas Deworo Dinna Hadi Sholikah Elfitriani Eudia Christina Wulandari evan saputra, evan Fadhilah, Nurul Aini Fani Ardiani Faridah, Ayumi Firmansyah, Erick Gantara Tino Pasomba Ghassani, Rizqi Giat Karyono Githa Noviana Hariyanti, Dwi Prasetiyawati Diyah Hendra Jaya Hidayah, Rizka Ibrahim, Farrel Iftika Miftahul Arzaqi Imam Radianto Anwar Setia Putra, Imam Radianto Anwar Setia Intan Rahmawati Ismiasih Jojok Dwiridotjahjon Jufri Halim jufri halim Karti Rahayu Kusumaningsih Kasimat, William Socrates Laksono Trisnantoro Lumban Gaol, Anggelina H M. Dimyati Huda Makhfud, Mukhamad Manoby, Worry Mambusy Mardhatilah, Dina Mawandha, Hangger Gahara Michael Muhammad Indika Fathiras Azhami Muniroh Munawar Nia Irawati, Nia Nur Zaini, Nur Nurjanah, Danik Perdana Afif Luthfy Permana, Budi Prastowo, Galang Purnomo Edi Sasongko Putri , Perdhani Yunia Raditiyanto, Satria Ratna Wahyu Pusari . . Rini, Mei Risda Novita Sari Ritonga, Muhammad Al-fatih Rizki, Fiorentina Cahaya Rohmah, Nur Hanifatul Rosidah Sabarudin, Didin Santoso, Handri Setia Putra, Imam Radianto Anwar Sigiro, Elyas Frankly Gregorius Siwi Istiana Dinarti, Siwi Istiana Solly Aryza Sugeng Wahyudiono Sugeng Wahyudiono, Sugeng Suhartati, Tatik Sutanto, Hari Prasetyo Tatik Suhartati Tini Apriani, Tini Usti Fatimah Sari Sitorus Pane Wahid Akbar Basudani Wahyu Nanda Eka Saputra, Wahyu Nanda Eka Wawan Priyanto, Wawan Yaarozatulo Harefa, Herman Yogi Saputra, Yogi Yusmedi Nurfaizal