p-Index From 2020 - 2025
11.324
P-Index
This Author published in this journals
All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan EQUILIBRIUM Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Dinar: Jurnal Ekonomi dan Keuangan Islam IMAGE Journal of Business Management Education (JBME) Jurnal Ilmiah Ekonomi Islam Jurnal EMT KITA Economica: Jurnal Ekonomi Islam Jurnal ASPIKOM Ganaya: Jurnal Ilmu Sosial dan Humaniora SEIKO : Journal of Management & Business Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman Jurnal Kolaboratif Sains Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI FIKRAH AT-TURAS: Jurnal Studi Keislaman Journal of Humanities and Social Studies Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JESI (Jurnal Ekonomi Syariah Indonesia) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam International Journal of Financial, Accounting, and Management SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal Sains dan Teknologi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Aghniya: Jurnal Ekonomi Islam JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Fikrah : Journal of Islamic Education Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Quantitative Economics and Management Studies Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Ekonomi Humantech : Jurnal Ilmiah Multidisiplin Indonesia INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Proceeding International Seminar of Islamic Studies Jurnal Iqtisaduna Share: Jurnal Ekonomi dan Keuangan Islam International Journal Mathla'ul Anwar of Halal Issues Journal of Computer Science and Information Systems (JCoInS) Jurnal Manajemen dan Bisnis Sci-Tech Journal Genderang Asa: Journal of Primary Education Journal of Islamic Economics Lariba Journal of Management and Administration Provision IDARAH : Jurnal Pendidikan dan Kependidikan International Journal of Community Engagement Payungi Moneter : Jurnal Keuangan dan Perbankan International Journal of Emerging Issues in Islamic Studies Electronic Journal of Education, Social Economics and Technology Innovative: Journal Of Social Science Research Journal of Modern Islamic Studies and Civilization Journal of Business Management and Economic Development Equilibrium: Jurnal Ekonomi Syariah GEMAH RIPAH: Jurnal Bisnis IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Tashdiq: Jurnal Kajian Agama dan Dakwah Jurnal Pengabdian Sosial Journal of Islamic Economics and Finance An-Nisbah: Jurnal Ekonomi Syariah Journal of Elementary School
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Emerging Issues in Islamic Studies

Impact of Haikal Hassan Endorsement on Repurchase Intention of Pizza Hut Muslim Consumers: Mediated by Religiosity Bahri, Syamsul; Nasution, Juliana; Marliyah, Marliyah
International Journal of Emerging Issues in Islamic Studies Vol. 4 No. 2 (2024): December 2024
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeiis.v4i2.2845

Abstract

The controversy surrounding Haikal Hassan's endorsement of Pizza Hut products in Indonesia has sparked debates about the intersection of religious influence and consumer behaviour in the Muslim market, particularly following public concerns about the brand's perceived connection to Israel through its parent company's business relations. This situation raises questions about how religious figures' endorsements impact Muslim consumers' purchasing decisions, especially when promoting international food brands that face scrutiny over their global business affiliations. This research aims to quantitatively measure the effect of Haikal Hassan's endorsement on Muslim consumers' repurchase intention for Pizza Hut products, considering religiosity as an intermediary variable. Using a quantitative method with an explanatory design, this research involved 100 respondents of Pizza Hut Muslim consumers in Indonesia, which were determined using a purposive sampling approach. Information was obtained from a structured questionnaire and then examined using Path Analysis with SmartPLS version 4. According to the results, endorsement has a positive and significant effect on repurchase intention but a negative and significant effect on religiosity. On the other hand, religiosity has a negative and significant impact on repurchase intention and also significantly mediates the effect of endorsement on repurchase intention. These findings contribute to the understanding of Muslim consumer behaviour and the role of religiosity in marketing, and this can be a reference for companies in developing more appropriate marketing tactics that are sensitive to the religious values of Muslim consumers in Indonesia.
Co-Authors A. Rasyid, Sofya Abd.Majid, M.Shabri Abdul Muis Abdul Rahim Saleh Agisty Fiannisa Agustin, Lismaini Ahmad Syakir Aini, Ihdi Alfi Amalia Alfi, Laila Amin, Haris Al Amiruddin Amiruddin Amsari, Syahrul Andi Putri, Fahresya Nuradinda Andri Soemitra Annesca, Elfara Aqilah, Rakha Aqwa Naser Daulay Arifah, Iif Arifin Arifin Arifin Fauzi Lubis Arnida Wahyuni Lubis Asmaul Husna Asriadi, Ari Aswinanta, Asrul Aulia, Lina Awaliya, Awaliya Ayu Kartika Sari Azahar Siregar, Rahmat Azhari Akmal Tarigan Batubara, Maryam Bi Rahmani, Nur Ahmadi br Rangkuti, Putri Apriyani Bunga Dwi Fani Ritonga Cania, Ema Saswita Caniago, Putri Ranggaini Chairani, Zizah Daulay, Muthia Aulia Azhari Dharma, Budi Dua, Patta Fadhila Rahma, Tri Inda Falahuddin, Falahuddin Fatimah zahrah Harahap Fattonah, Rindang Dwi Fauzan , M. Fauzi, Muhammad Firdaus, Rayyan Fitrah, Habib Fitri, Mulyana Fitri, Syahruna Fuadi Fuadi Gaja, Enita Indramayani Halimatussakdiyah Halimatussakdiyah, Halimatussakdiyah Hani, Zulfa Harahap, Aswan Nawawi Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Hasanah, Annisa Javalia Hasibuan, Nur Fadhilah Ahmad Hasmari Noer Hendra Hendra Hilman Fauzi, Hilman Hutagalung , M. Wandisyah R. Ibrahim, Patmawati Bte Hj Ikhsan Harahap, Muhammad Imsar, Imsar Irma Suryani Lubis Irwan Irwan Irwansyah Putra Marpaung Jarwati, Nega Jaya, Kasman Juhji, Juhji Juliana Nasution Kamila, Kamila Kamilah K Kaswinata, Kaswinata Kesuma, Suci Andini Khinaya, Mutiara Lubis, Rafika Amalia Lubis, Rizky Aulia Luh Putu Ratna Sundari M. Ridwan Manurung, Sakinah Halim Maulia Pratidina MayaPutra, Muhammad Umar Mohoridju, Sufian Muhammad Agung Muhammad Arif Muhammad Ramadhan Muhammad Ramadhan muhammad Syahbudi, muhammad Muhammad Syukri Albani Nasution Muhammad Yafiz, Muhammad Muhammedi, Ssonko Mukhlis Mukhlis Munifan, Munifan Munthe, Yuli Noviah Muslim, Rany Nasrun, Muhammad Syaifuddin Nasution, Adanan Murroh Nasution, Ferdi Dermawan Nasution, Hamidah Fadly Nasution, Juliana Nasution, Junita Muharani Nasution, Rizka Natzmi, Alvi Neila Susanti Nofinawati Nofinawati, Nofinawati Nurbaiti Nurbaiti Nurhayati Nurhayati Nurlita, Okky Budi Nursantri Yanti Nurul Inayah Nurwani Nurwani, Nurwani Pratama, Muhammad Rifky Puspita, Rini Putri, Diva Anisyah Putri, Rafika Chudriana Rafli, Mhd Rahma, Tri Inda Fadhila Rahmani, Nur Ahmadi Bi Rahmat Daim Harahap Rahmi Syahriza, Rahmi Raihanah Daulay Ratnawati Ratnawati Ratni, Ratni Rifaldi Dwi Syahputra Ritonga, Vera Ayu Ningsih Royhan Alihasim Hutapea Ruchiyani, Yolanda Sabrina, Zafira Sagala, Syarah Asda Pratiwi Sahri, Riadil Jannah Salsabilla, Salsabilla Saparuddin Siregar Saprinal Manurung Saputra, Julfan Shifa, Mutiara Silalahi, Purnama Ramadani Siregar, Lanina Siregar, Pani Akhiruddin Siti Aisyah Siti Hansyah Dewi Zai Solly Aryza Sri Jumiati, Sri Sri Sudewi sri sudiarti Sri Wahyuni Suci Indah Sari Sudarmansyah, Sudarmansyah Sugianto Sugianto Suhailah, Suhailah Suripto, Rahul Al Fatah Syahfitri, Rina Syahida, Tiara Nurul Syahputra, Angga Syamsul Bahri Syawal Harianto, Syawal Tiara Fitriani Fadilah Tuti Anggraini Virdinia, Thasya Waeno, Muhamadaree Wahyu Syarvina Waqqosh, Abi Wifka Yunita Wiwik Handayani Yuannisa, Rizka Adlia Zaimsyah, Annisa Masruri ‘Alimah, Nur