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All Journal Sosio e-kons SAP (Susunan Artikel Pendidikan) The International Journal of Business Review (The Jobs Review) Jurnal PkM (Pengabdian kepada Masyarakat) Duconomics Sci-meet (Education & Economics Science Meet)
Nurlaela, Nurlaela
Universitas Indraprasta PGRI
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : The International Journal of Business Review (The Jobs Review)

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THE INFLUENCE OF BUSINESS WITH CONTENT ECOMMERCE ON RETAIL BUSINESS TO THE ASPECT MARKETING OF MICRO SMALL MEDIUM IN DEPOK Haryono, Sugeng; Nurlaela, Nurlaela
The International Journal of Business Review (The Jobs Review) Vol 1, No 1 (2018): The International Journal of Business Review. June 2018
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v1i1.11724

Abstract

There are many factor that affect the rapid development of online busniness in Indonesia among the more eccommerce users. Associated with this researcher will examine about the influence of business with content ecommerce on retail business to the  aspect marketing of micro small medium in Depok. Specific objectives of this research are 1). To help retail business managers maximize distribution, information and product socialization to be easily accessible by the community so as to be able to compete with business managers with ecommerce content. 2). the process of socialization, product education, marketing and product data processing through e-commerce. As for the results of the research, there is a significant effect of e-commerce content on retail business on the marketing aspect of  Micro Small Medium in Depok
Co-Authors Anggi Oktaviani Burhanudin Burhanudin Dona Fitria Endang Suhendar Haryono, Sugeng Solikhin Solikhin Tiara Tiara