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Journal : JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)

Bamboo Craft Business Development Strategy In Bangli District Kartika, I Made; Amrita, Nyoman Dwika Ayu; Sedana, I Dewa Gede Putra; Herlambang, Putu Gede Denny
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 9 No. 1 (2024): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v9i1.13497

Abstract

Bangli Regency is one of the centers for bamboo craft businesses in Bali Province. The bamboo craft products produced are keben, rice baskets, capil, bamboo bags, sokasi, and other woven materials made from bamboo. This research aims to determine the existence of craftsmen, their advantages and disadvantages as well as strategies that can be applied for business development. This research method uses descriptive to obtain an overview of business existence using IE (internal and external) matrix for effort to develop bamboo craft businesses in Bangli Regency. Based on the results of data collection, it is known that the total value of the IFE matrix owned by craftsmen is 3.47 and the total value of the EFE matrix is 3.15. This score is in the first cell of the IE matrix which means growth and development. There are three alternative strategies that can be implemented by craftsmen in developing their business, namely: 1). Market penetration; 2). Market development or expansion; and 3). Product development. Based on the QSPM results, market development or expansion had the highest Total Attractive Score (TAS) score, so it was selected as the most recommended strategy.
Co-Authors Ade Febriyanti, Ni Luh Ade Maharini Adiandari Agus Suarjaya Amrita, Nyoman Dwika Ayu Anak Agung Istri Agung Ovy Dwijayanthi Astari, Ni Wayan Astariani, Ni Kadek Bagus Arya Wijaya Darmayani, Ni Luh Ika Desak Nyoman Rinawati Dewa Gede Putra Sedana Dewi, Anak Agung Istri Paramita Edi, I Made Dwi Purnama Geriadi, Made Ayu Desy I Dewa Agung Ayu Eka Idayanti1 I Dewa Ayu Alit Juliantar I Gusti Agung Prabandari Tri Putri I Gusti Bagus Rai Utama I Gusti Bagus Wirya Gupta I Gusti Putu Agung Widya Goca I Kadek Sara Mandiyasa I Komang Sumerta I Komang Sumerta I Made Adi Suwandana I Made Kartika I Made Kartika I Made Kartika I Made Sumada I Nyoman Suargita Jaya Pramono Juliantar, I Dewa Ayu Alit Juliantari, I Dewa Ayu Alit Juni Antari, Anak Agung Ayu Kadek Mega Dwiyanti Kusuma, Ida Bagus Krishna Duta Luh Komang Restu Cahyani Mahyuni, Ni Wayan Nanik Manusuari, Ni Luh Putu Dyah Mastrini , Ni Luh Putu Sri Ni Kadek Dewita Anggarini Ni Kadek Ratih Sukma Dewi Ni Ketut Indri Dharma Putri Ni Ketut Sukanti Ni Luh Dewi Yanti Ni Luh Gede Indrawati Ni Luh Putu Sri Mastrini Ni Nyoman Sudiyami Ni Putu Krisna Dewi Ni Putu Tirka Widanti Ni Wayan Astari Ni Wayan Nanik Mahyuni Nyoman Dwika Ayu Amrita Nyoman Dwika Ayu Amrita Panditha, Made Gede Wahyu Pratama, Octavianus Sumardana Purwantoro, Bambang Putra, A A Gede Willy Kencana Putu Eka Trisna Dewi Rahayu, Ni Komang Vina Sang Ayu Putu Nindia Antika Santosa, I Made Sedana, Dewa Gede Putra Sedana, I Dewa Gede Putra Sri Sulandari Suarjaya, Agus Sudiayani, Ni Nyoman Sudiyani, Ni Nyoman Sulendri, Ni Made Sumada, I Made Sumartana, I Made Suwandana, I Made Adi Tjokorda Gde Agung Wijaya K.S Tjokorda Gde Agung Wijaya Kesuma Suryawan UDAYANI, NI PUTU DIAN PRATIWI Vera Nindia Putri, Cokorda Istri Agung Wayan Pradia Anggi Wardani Wijaya, Bagus Arya Yudistira Adnyana Yudistira Adnyana, Yudistira