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Ridwansyah
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Customer Experience dan Harga Terhadap Minat Beli Pengguna Shopee Syara Dwi Afiana; Ridwansyah; Muhammad Iqbal Fasa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4271

Abstract

This study aims to analyze the influence of two crucial elements, namely Customer Experience and Price, on the purchasing decisions of Shopee users. Information technology and digital transformation have altered the way consumers interact with the market. E-commerce platforms have become the main foundation for this change, with Shopee as a key player illustrating this significant shift. The dramatic change in consumer behavior from conventional shopping to online shopping raises important questions about how customers interact with e-commerce platforms. Shopee, as an entity reflecting this dynamic, becomes the focus of research to understand the impact of Customer Experience and Price on consumer purchasing interest. The research method employed is quantitative, using multiple linear regression analysis. The study's findings indicate that Customer Experience and Price have a positive and significant influence on the purchasing interest of Shopee consumers.
Co-Authors Aa Juhanda Abdul Hamid Ahmad Risal Aisyah Nuraini, Siti Alifan Haqi Alya Lulu Nabila Andi Baso Kaswar Andi Baso Kaswar Andi Syamsul Bahri Albar Andri, Andriansyah Any Eliza Aprilia Indriani Ardinan Al-farizi Aulia Sabril Azizah Hasanah, Nur Bella Bevika Catur Kurniawan Darma Andayani, Dyah Darma Bakti Darma Bakti Deti Anas Talina Dina Mardiana Dirawan, Gufran Darma Elmira Dini Safira Eni Yanti Wulan Dari Erike Anggraeni Fathahillah Fhatiah Adiba Fitri Rahmadila Gunanti Mahasri Gustika Nurmalia Haripuddin Heni Verawati Hermanto Hidayat, Ravi Raya Huning Perwita Sari Ifti Faiyah, Laila Indah Insani Putri Irasanty, Gufria Darma Isman Nuriadi Ispandi Jajang Jaya Purnama Karunia, Fitria Kori Saumanisa Labusab Lailatul Lutfiyah, Lailatul Larasati, Anastasya Dewi Luthfi Aziz Thohir M. Akbar Alfahrozi M. Havidz Aima M. Ma'ruf Idris M. Yusuf Bahtiar, M. Yusuf M. Zainul Arifin Marwan Eka Ramdhany Melinda Kusuma Ningrum Meri Febri Sha Fitri Muhammad Aditya Muhammad Akil, Muhammad Muhammad Iqbal Fasa Murtini Mustamin N. Juni Triastuti NANDA PRATAMA Nazila Istifadhah Netti Herawati Nilam Maryam Nini Rahmawati Nita Septiani Lestari Nova Melinda Nuridayanti Oky Kurniawan Paramita, Vilia Darma Pertiwi Mareta, Adhe PI. S. Samad Purnamawati Putri Ida Sunaryathy Samad Ramdhan Nur Hidayat Reni MaharanI Reza Armasyah Soenendar Rizki Ramadhan Husaini Rosmayati Rr. Juni Triastuti Rusi Rusmiati Aliyah Ruslan Abdul Ghani, Wan Ruslan, Zuhra Adminira Ruswadi Ryas Fatiha Kesuma, Muhammad Safira, Marini Rahma Saharuna Salsabila, Naura Syifa Salsabilla Mutia Fortuna Sari, Yuniar Setiawan, Hengki Sitti Faika Sitti Faika Sopan Sopian Apriansah Suci Muryani Sudarmanto Jayanegara Suhardjono S Suhendar Sulistiawaty Sutarsi Suhaeb Syara Dwi Afiana Tewa, Mustamin Weny Rosilawati Widodo, Langgeng Wiraputra, Jhody W Yulistia Devi Yusuf Bahtiar , M. Zulhajji