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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Edumaspul: Jurnal Pendidikan International Journal of Business Studies Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Journal of Sustainable Community Development (JSCD) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Apollo: Journal of Tourism and Business Innovative: Journal Of Social Science Research Jurnal Penelitian Chanos Chanos Dedicated: Journal of Community Services (Pengabdian kepada Masyarakat) Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat
Nawangwulan, Irma M
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Journal : Jurnal Pengabdian Kepada Masyarakat Kalam

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Pelatihan Branding Produk UMKM Berbasis Media Sosial Untuk Wirausaha Muda di Ciputat, Tangerang Selatan: Desain Logo, Feed Instagram dan Storytelling Produk Secara Digital Alamsyah, Alamsyah; Sari , Dyan Prawita; Sukma , Agus Hitopa Sukma; Nawangwulan, Irma M; Anantadjaya, Samuel PD
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 2 (2024): Literasi Informasi dan Dunia Peradaban Digital Manusia
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpk.v3i2.380

Abstract

Social media-based product branding is one of the keys to the success of MSMEs in building identity and increasing competitiveness amidst an increasingly competitive digital market. In the Ciputat area, South Tangerang, many young entrepreneurs have business potential but still face limitations in designing effective digital branding strategies. Responding to this challenge, this community service activity is designed to increase the digital branding capacity of young entrepreneurs through logo design training, Instagram feed management, and the preparation of communicative and attractive product storytelling. This activity is carried out with a participatory approach through the stages of identifying participant needs, preparing contextual training modules, practicing direct content design and production, and evaluating participant abilities through pre-tests and post-tests. The training results showed a significant increase in the understanding of the concept of digital branding and the technical skills of participants in creating consistent visual elements and conveying product value through narratives on social media. This program is expected to strengthen the brand identity of MSMEs and open up opportunities for digital market expansion for young entrepreneurs in the area.
Co-Authors Abdurohim Abdurohim, Abdurohim Afiat, Muhammad Nur Agung Nurmansyah Agus Rachmat, Timotius Agus Supriyanto Ahmad, Srifatmawati Alamsyah - Alfiana Alfiana Aman Wirakartakusumah Anantadjaya, Samuel PD Anggreni, Made Ayu Anugriaty Indah Asmarany Assery, Syeh Bahtiar Efendi desi kristanti, desi Devy Sofyanty Diawati, Prety Erlin Dolphina Farid Ardyansyah Fatimah Malini Lubis Gede Wirabuana Putra Ginting, Sunardi Hadiati, Lia Hamdany, Mohammad Azharie Hendy Tannady Isna Juwita Jayanti, Ansri Jayanto, Imam Klemens Mere Kusnadi, Eko Kusumawati, Diana Anggraini LAHUDDIN, ABDUL HARIS Leuhery, Ferdy Mardikawati, Budi Mardikawati Maskikit, Coleta Muklis Muklis Nurdiani, Tanti Widia Nurfadilah, Dety Nurhayati, Eni Candra Pratama, Sasotya Rachmat, Timotius A Rakhmawati, Eni Ramli, Akhmad Ratnawati Ratnawati Saliu, Fluturim Samuel, Daniella CE Samuel, Daniella Christy Eryn Samuel, DC Ethan Sari , Dyan Prawita Sari, Ade Risna Setyawan, Antonius Ary Sjahruddin, Herman St. Sukmawati. Sukma , Agus Hitopa Sukma Sulawati, Sulawati Timotius Agus Rachmat, Timotius Agus Upik Djaniar Verawaty Verawaty Vivi Adeyani Tandean, Vivi Adeyani Wahiddudin, Mohammad Yuliawati, Minar Zahirsjah, Rifa Zulaecha, Hesty Erviani