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All Journal Jurnal Tabarru': Islamic Banking and Finance Jurnal Ilmiah Edunomika (JIE) Indonesian Journal of Islamic Economics and Business Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Al-Muzdahir: Jurnal Ekonomi Syariah Sharia Economic and Management Business Journal (SEMBJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies
Mursalin, Supardi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
PEMANFAATAN MEDIA SOSIAL DALAM PENJUALAN PRODUK SR12 PERSPEKTIF EKONOMI ISLAM (Studi Strategi Pemasaran Elsko Store Bengkulu) Saputri, Ika; Mursalin, Supardi; Harpepen, Andi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14741

Abstract

The aim of this research is to determine the marketing strategy for selling SR12 products via social media from an Islamic economic perspective. The method used is a qualitative method with a qualitative descriptive approach. Data collection techniques use field research. The data type consists of primary data and secondary data. Data analysis is carried out by recording and interpreting it, then analyzing it using a deductive mindset. The research results show that the marketing strategy used by Elsko Store Bengkulu is First, the products sold include skincare/cosmetics, bodycare, herbal products and children's products. Second, guaranteeing the availability of goods is always ready stock. Third, the prices sold on social media are the same as the prices sold in stores because they follow the company's SOP. Fourth, use a shipping expedition to send consumer orders. Fifth, utilize social media such as WhatsApp, Facebook, Instagram and TikTok. In an Islamic economic perspective, the marketing strategy used meets the characteristics of sharia marketing, namely: Saleh (Rabbaniyah), Ethical (Akhlaqiyyah), Realistic (Al-Waqiiyyah) and Humanist. Keywords : Marketing Strategy, Social Media, Islamic Economy
STRATEGI PEMASARAN DALAM PENINGKATAN CALON JAMAAH UMRAH (Studi Kasus AQM Tour and Travel Kota Bengkulu) Putra, Fadilah Dwi; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15522

Abstract

The purpose of this writing is to find out how marketing strategies can increase the number of Umrah pilgrims at AQM Tour and Travel, Bengkulu city. To find out this, researchers used qualitative descriptive methods with data collection techniques and used observation, interview and documentation methods. From the research results, the marketing strategy for increasing the number of prospective Umrah pilgrims at AQM Tour and Travel in the city of Bengkulu is quite good and professional, starting from product planning, pricing, strategic locations and ways to promote products to prospective pilgrims. The strategy used by PT. AQM Tour and Travel Bengkulu City in marketing is the reference strategy or Marketing Mix (marketing mix). This strategy is part of a marketing strategy that follows theory and functions as a guide in using marketing elements that can be controlled by company leaders to achieve company goals in the field of marketing in AQM Tour and Travel, Bengkulu city.
Analisis Kualitas Pelayanan Perjalanan Jamaah Umrah Pada PT. Anugrah Quba Mandiri Kota Bengkulu Satriawan, Satriawan; Mursalin, Supardi; Makmur, H.
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15524

Abstract

This research aims to find out the quality of service provided by PT. Quba Mandiri's gift from Bengkulu City to Umrah pilgrims. The type of research used is field research (Field Research) with a qualitative approach. This research shows the results that Reliability, Responsiveness, Physical Evidence, Empathy and Credibility at PT. Anugrah Quba Mandiri has been said to be good because it has guided the Umrah pilgrimage series reliably, is responsive in serving administration, the facilities are as promised, cares for Umrah pilgrims by providing a sense of security free from danger and risk by providing accident and health insurance. and the credibility of PT. AQM needs to be improved again by looking at the financial transactions carried out by the congregation so that no party feels disadvantaged.
ANALISIS DAMPAK STOCK SPLIT TERHADAP VOLUME PERDAGANGAN SAHAM DAN RETURN SAHAM DI BURSA EFEK INDONESIA Yunitasari, Shelli; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16165

Abstract

The purpose of this study was to determine the impact of stock splits on stock trading volume and stock returns. This type of research is descriptive quantitative. The population in this study are all companies listed on the Indonesia Stock Exchange and included in the Indonesian Sharia Stock Index (ISSI). The sample selection technique was purposive sampling and obtained 19 companies that did Stock split during the 2021-2023 period. The analysis method of this research uses simple linear regression analysis using SPSS 27. The results of this study indicate that: (1) Stock split has a negative impact on stock trading volume. This can be seen in the results of the value (tcount) -0,430 > 2,120 (ttable) and sig value 0,673 < 0,05. (2) Stock split has a positive impact on stock returns. This can be seen in the results of the value (tcount) 2,567 > 2,120 (ttable) and sig value 0,041 < 0,05.
PENGARUH PENGETAHUAN, MODAL, DAN RISIKO INVESTASI TERHADAP MINAT INVESTAS MAHASISWA (Studi pada Mahasiswa Perbankan Syariah UIN Fatmawati Sukarno Bengkulu) Aulia, Huzaifah; Mursalin, Supardi; Hariyadi, Rizky
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14559

Abstract

This study aims to determine how much influence knowledge, capital, and investment risk have on students' investment demand. The population in this study is all Sharia Banking students of UIN Fatmawati Sukarno Bengkulu. With a sample of 86 students. The research method uses quantitative methods with an associative quantitative approach. The research instrument used is by distributing questionnaires. This research data analysis technique is multiple linear regression to test the research hypothesis using t test and f test using SPSS 16 For Windows Software application. The results showed that the variables of knowledge (X1), capital (X2), and investment risk (X3) had a positive and significant influence on students' investment interest. So it can be said that the hypothesis is accepted.
PEMANFAATAN MEDIA SOSIAL DALAM PENJUALAN PRODUK SR12 PERSPEKTIF EKONOMI ISLAM (Studi Strategi Pemasaran Elsko Store Bengkulu) Saputri, Ika; Mursalin, Supardi; Harpepen, Andi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14741

Abstract

The aim of this research is to determine the marketing strategy for selling SR12 products via social media from an Islamic economic perspective. The method used is a qualitative method with a qualitative descriptive approach. Data collection techniques use field research. The data type consists of primary data and secondary data. Data analysis is carried out by recording and interpreting it, then analyzing it using a deductive mindset. The research results show that the marketing strategy used by Elsko Store Bengkulu is First, the products sold include skincare/cosmetics, bodycare, herbal products and children's products. Second, guaranteeing the availability of goods is always ready stock. Third, the prices sold on social media are the same as the prices sold in stores because they follow the company's SOP. Fourth, use a shipping expedition to send consumer orders. Fifth, utilize social media such as WhatsApp, Facebook, Instagram and TikTok. In an Islamic economic perspective, the marketing strategy used meets the characteristics of sharia marketing, namely: Saleh (Rabbaniyah), Ethical (Akhlaqiyyah), Realistic (Al-Waqiiyyah) and Humanist. Keywords : Marketing Strategy, Social Media, Islamic Economy
STRATEGI PEMASARAN DALAM PENINGKATAN CALON JAMAAH UMRAH (Studi Kasus AQM Tour and Travel Kota Bengkulu) Putra, Fadilah Dwi; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15522

Abstract

The purpose of this writing is to find out how marketing strategies can increase the number of Umrah pilgrims at AQM Tour and Travel, Bengkulu city. To find out this, researchers used qualitative descriptive methods with data collection techniques and used observation, interview and documentation methods. From the research results, the marketing strategy for increasing the number of prospective Umrah pilgrims at AQM Tour and Travel in the city of Bengkulu is quite good and professional, starting from product planning, pricing, strategic locations and ways to promote products to prospective pilgrims. The strategy used by PT. AQM Tour and Travel Bengkulu City in marketing is the reference strategy or Marketing Mix (marketing mix). This strategy is part of a marketing strategy that follows theory and functions as a guide in using marketing elements that can be controlled by company leaders to achieve company goals in the field of marketing in AQM Tour and Travel, Bengkulu city.
Analisis Kualitas Pelayanan Perjalanan Jamaah Umrah Pada PT. Anugrah Quba Mandiri Kota Bengkulu Satriawan, Satriawan; Mursalin, Supardi; Makmur, H.
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15524

Abstract

This research aims to find out the quality of service provided by PT. Quba Mandiri's gift from Bengkulu City to Umrah pilgrims. The type of research used is field research (Field Research) with a qualitative approach. This research shows the results that Reliability, Responsiveness, Physical Evidence, Empathy and Credibility at PT. Anugrah Quba Mandiri has been said to be good because it has guided the Umrah pilgrimage series reliably, is responsive in serving administration, the facilities are as promised, cares for Umrah pilgrims by providing a sense of security free from danger and risk by providing accident and health insurance. and the credibility of PT. AQM needs to be improved again by looking at the financial transactions carried out by the congregation so that no party feels disadvantaged.
ANALISIS DAMPAK STOCK SPLIT TERHADAP VOLUME PERDAGANGAN SAHAM DAN RETURN SAHAM DI BURSA EFEK INDONESIA Yunitasari, Shelli; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16165

Abstract

The purpose of this study was to determine the impact of stock splits on stock trading volume and stock returns. This type of research is descriptive quantitative. The population in this study are all companies listed on the Indonesia Stock Exchange and included in the Indonesian Sharia Stock Index (ISSI). The sample selection technique was purposive sampling and obtained 19 companies that did Stock split during the 2021-2023 period. The analysis method of this research uses simple linear regression analysis using SPSS 27. The results of this study indicate that: (1) Stock split has a negative impact on stock trading volume. This can be seen in the results of the value (tcount) -0,430 > 2,120 (ttable) and sig value 0,673 < 0,05. (2) Stock split has a positive impact on stock returns. This can be seen in the results of the value (tcount) 2,567 > 2,120 (ttable) and sig value 0,041 < 0,05.
Co-Authors -, Diah Sri Yuningsih Agustina, Erti Anike Putri Anugraha jaya, Wahyu Aulia, Huzaifah Fasmala Sari, Fina Hariyadi, Rizky Harpepen, Andi Hartini, Kustin Herlisya, Luvia Herpazah, Miskia Indra, Yetti Afrida Maemunah Makmur Makmur, H. Putra, Fadilah Dwi Rahmat Putra Ahmad Hasibuan Ratri, Nofi Nurahma Reza, Makmur Saputri, Ika Sari, Ela Wilfa Satriawan Satriawan, Satriawan Sitorus, Iwan Ramadhan Stiawan, Evan Trisca, Nadia Veronika, Silvia Wiwik Handayani Yunitasari, Shelli