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All Journal IQTISHODUNA Jurnal SOLMA IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL MANAJEMEN BISNIS Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Escalate : Economics and Business Journal
Farida, Eka
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)

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Pendampingan Digital Marketing untuk Meningkatkan Penjualan UMKM Kue Kering di Gresik Farida, Eka; Hidayat, Taufiq
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol. 8 No. 1 (2024): April 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i1.3566

Abstract

MSMEs are business activities that are able to expand employment opportunities for the community and encourage economic growth. The aim of this service is to provide digital marketing assistance to pastry business people to develop their business so that their productivity will increase. Each existing MSME, especially those operating in the dry cake home industry, is faced with various problems. One of the MSMEs that already has a sales market share is the right choice for assistance because many have fundamental problems in the marketing sector. These MSMEs have several problems, namely they don't have a product brand, don't have a logo and product label, and don't do digital marketing. Based on this problem, our target is to help pastry MSMEs in the Gresik area through digital marketing assistance to increase sales of pastry products. The results of the service show that these MSMEs have product brands, logos and marketing accounts on social media and the Tokopedia marketplace.
Pendampingan Pembuatan Nama Store dan Digital Marketing Untuk Meningkatkan Usaha Sarung BHS Farida, Eka; Ningrum, Ifa Khoiria; Fajariana, Dewi Endah
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol. 8 No. 2 (2024): Oktober 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i2.4834

Abstract

ABSTRACTIn facing the current very open and competitive market mechanism, market dominance is a prerequisite for increasing business competitiveness. The problem faced and the weakness of the MSME group is the lack of access to information, especially market information. This is an obstacle because limited access to market information can result in low market reviews which can lead to weakened competitiveness. The method we use is direct observation of MSME actors. Through the assistance program for creating store names and digital marketing, we hope to be able to help MSME actors to create brand names that can build business image and reputation, and gain recognition from the public as consumers of marketed products. ABSTRAKDalam menghadapi mekanisme pasar yang sangat terbuka dan kompetitif saat ini, penguasaan pasar merupakan prasyarat untuk meningkatkan daya saing usaha. Masalah yang dihadapi dan menjadi kelemahan kelompok UMKM adalah kurangnya akses informasi, khususnya informasi pasar. Ini menjadi kendala karena dengan keterbatasan akses informasi pasar tersebut dapat mengakibatkan rendahnya peninjauan pasar sehingga dapat menyebabkan melemahnya daya saing. Metode yang kami pakai yaitu observasi langsung kepada pelaku UMKM. Melalui program pendampingan pembuatan nama store dan digital marketing, kami berharap dapat membantu pelaku UMKM untuk membuat nama brand yang dapat membangun citra dan reputasi usaha, serta memperoleh pengakuan dari masyarakat selaku konsumen produk yang dipasarkan.
Co-Authors Amalia, Roikhana Nur Andi Normaladewi Angge, Kandidatus Arie Andini, Galuh Mayang Aryani, Nisa Fadlilah Baidlowi, Ridwan Banu Siswoyo, Bambang Berliana, Alvi Sinta Cahyani, Berliana Regita Danang Prio Utomo Dewi Endah Fajariana, Dewi Endah Fahrurrozi Rahman Firdaus, Mukhammad Firmansyah, Dani Hadi Sunaryo Hanafi, Roy Herdiansyah, Ach Iqmal Ifa Khoiria Ningrum Imam Bushiri, Moh Ita Athia Jeni Susyanti Kartika Sari, Devel Kusnadi Lestari, Purwaningrum Puji Lukman, Moh. Mcclellan, Tammy MIFTAKHUL JANNAH Millaningtyas, Restu Muh. Fahrurrozi Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah Neneng Rika Jazilatul Kholidah Neneng Rika Jazilztul Kholidah Nur Hidayati Nur Rizky, Syahrul Pardiman Pardiman Primaning Tyas, Rischa Ramadhan, Tri Sugiarti Ratna Tri Hardaningtyas, Ratna Tri Riansyah, Priyadana Sura Rizki, Miftahur Rohman, Hanif Avivu Safitri, Melfarya Saputra, Rizky Maulana Siti Aisyah Siti Asiyah Subhan Subhan Sulton Sholehuddin, Sulton Sutejo, Egi Hadi Taufiq Hidayat Ula, Khofifatul Ummah, Lafifatul Yudhistira, Ivanda Danar Yudiarosa, Melinda