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Santi Pertiwi Hari Sandi
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Journal : International Journal of Economics and Management Research

 1 
Promotion Cost Analysis at Inspiration Point Coworking Space Karawang Nurul Fadillah; Dedi Mulyadi; Santi Pertiwi Hari Sandi
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.372

Abstract

Promotion is one of the important strategies in increasing business competitiveness, especially in the growing coworking space industry. The purpose of this study is to determine, analyze, calculate and explain (1) how promotional activities are carried out, (2) how much income is obtained from promotions carried out at MSMES Titik Inspirasi coworking space Karawang. The method used is a qualitative descriptive technique using data collection, interviews and literature studies related to the research variables. The results of the study show that the promotional strategy provides results on income each month. December recorded the highest income of IDR 35,421,000. On the other hand, April experienced a significant decline with an income of only IDR 174,000. Overall, the total promotional costs incurred during 2024 reached IDR 71,694,000 with a frequency of 7-9 promotional activities each month. It can be concluded that the digital promotion strategy through Instagram, sponsorship to expand market reach, and various offline activities such as workshops, training classes, and open tables in events and discount programs at certain moments have a positive impact on increasing income.
Analysis of Chili Inventory at Vegetable Traders at Karawang New Market Deka Putri Lestari; Dedi Mulyadi; Santi Pertiwi Hari Sandi
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.373

Abstract

This study aims to analyze the source of supply, quantity of inventory, price, quality, and handling of chili inventory at vegetable traders in Pasar Baru Karawang. The research method used is descriptive qualitative with random sampling technique on three traders. The results of the study indicate that the main source of supply comes from Cikopo, Cibitung and Bandung, with daily orders via WhatsApp and cash or transfer payments. The amount of chili inventory fluctuates significantly, especially during the big day period, Mr. Edi's inventory increases to 50-60 kg when demand is high. Normal stock ranges from 30-40 kg per day. Mr. Deni increases his chili inventory to 70 kg when demand is high, with a normal stock of 20-40 kg per day, while Mr. Dendi's inventory increases to 230 kg when demand is high with a normal stock of 150-160 kg per day. Chili prices fluctuate due to weather and demand at certain moments such as Eid al-Fitr, Eid al-Adha, Christmas and New Year. The highest price fluctuation occurs in January with a peak price of IDR 120,000/kg due to the new year and high rainfall. While the lowest price occurred in November at Rp 20,000/kg due to declining consumer demand and poor chili quality due to high rainfall. Traders implement the FIFO system to maintain quality and implement safety stock and re-orders to avoid stock shortages . The conclusion shows that efficient inventory management is very important to deal with market fluctuations .
Feasibility Analysis of UMKM Bakso Mas Eko and Rawasikut Karawang Swimming Pool Malika Hayatun Nisa; Dedi Mulyadi; Santi Pertiwi Hari Sandi
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.378

Abstract

This study uses the Quantitative Descriptive method, sample selection is carried out by purposive sampling method, namely the researcher chooses MSMEs Bakso Mas Eko Rawasikut Karawang. The purpose of this study is to know, analyze, calculate and explain how the business feasibility of Bakso Mas Eko Rawasikut Karawang MSMEs and how the business feasibility of the Rawasikut Karawang swimming pool. Data was collected through observation, interviews and documentation. The results of this study show that Bakso Mas Eko and Rawasikut Karawang Swimming Pool MSMEs are declared feasible, because the results of the NPV calculation are positive and the Profitability Index value is PI>1. In the business feasibility of MSMEs Bakso Mas Eko Rawasikut and Rawasikut Karawang Swimming Pool, the results of the analysis show that it is more feasible to develop between Bakso Mas Eko Rawasikut and Rawasikut Swimming Pool, namely Bakso Mas Eko Rawasikut through the calculation of its financial feasibility.
Analysis of Income and Profits on Eid Al-Fitr Package Savings in Tempuran Karawang District Tasya Tania Putri; Dedi Mulyadi; Santi Pertiwi Hari Sandi
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.379

Abstract

Indonesian people often face financial pressures, especially during Eid preparations, and need financial solutions. Special savings programs such as Eid al-Fitr emerged as a way to help people plan their finances. This research was conducted on Eid package savings owners in Cikuntul Village which has the largest number of participants, namely 168 customers. This study aims to analyze income and profits from Eid al-Fitr package savings in Tempuran District, Karawang Regency. This program offers a variety of package options, such as chicken, beef, basic necessities, cakes, and money, with a payment period of 11 months. The research method used was qualitative descriptive through observation, interviews, and documentation from the period of May 2023 to March 2024. The results of the study explain that in the implementation of this Eid package savings activity, it provides benefits for the participants who follow it. This activity not only helps participants in preparing for their needs ahead of Eid, but also encourages participants in managing finances ahead of Eid al-Fitr. In its implementation, the Rp. 3,000 and Rp. 5,000 packages are the most popular package choices by participants. The trust of the people who participate in this activity is very important for the sustainability of the Eid package savings. The profit generated on the Eid package savings managed by Mrs. Eva shows that the Eid package savings managed to provide a profit of Rp. 26,468,700 from all types of packages offered.
Analysis Of Beef Traders' Income In Market Baru Karawang Anggita larasati; Dedi Mulyadi; Santi Pertiwi Hari Sandi
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.380

Abstract

Traditional markets according to Permendagri No. 42 of 2007, is a location where sellers and buyers meet to make transactions and become a means of social and cultural interaction of the community, as well as encouraging local economic growth. The purpose of this study was to analyze, calculate, and explain how the income of beef traders and what obstacles are faced by beef traders in the new market of Karawang. This study uses a quantitative descriptive approach. The location of the study was selected using the purposive sampling method, namely based on certain criteria that are considered relevant to the purpose of the study. The results of the study showed that the income and costs incurred by beef traders vary according to sales volume. The average income of beef traders per day is Rp. 8,305,083. The obstacles faced by beef entrepreneurs include the discounts and delivery services.
The Effect of Character Competency and Intensity of Virtual Item Purchases on the Financial Management of the Indonesian PUBG Mobile Game Ninik Marera; Dedi Mulyadi; Santi Pertiwi Hari Sandi
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.392

Abstract

This study aims to analyze the influence of character competencies and the intensity of virtual item purchases on the financial management of PUBG Mobile players in Indonesia. Character competencies are studied through indicators of discipline, responsibility, investment, driving factors and self-control. Meanwhile, the purchase intensity of virtual items is measured based on the frequency of purchases, the number of items purchased, the level of satisfaction, the desire to buy, and the type of items purchased, such as skins, weapons, and clothing. A descriptive-verifiable approach was used in this study, with a structured questionnaire distributed to 61 active PUBG Mobile players who had purchased virtual items. Data analysis was conducted using SmartPLS 4 to evaluate the validity and reliability of the measurement model, as well as identify the relationships and significance between variables. The results showed that character competence and the intensity of purchasing virtual items significantly affected players' financial management practices. Players with a higher level of character skill tend to have good discipline and self-control, which allows them to manage the game budget more efficiently and not spend too much. In contrast, intensive purchasing behaviors are associated with increased awareness of financial limits, where players adjust their spending habits to balance in-game needs and real-life priorities. This research emphasizes how important character competencies are to encourage players to make wise financial decisions. The study also emphasizes how important it is for players to understand how their purchasing intensity is, which can help them make better financial planning
Co-Authors Alfanny Alfanny Anggi Ramadani Anggita Larasati Asep Darojatul Romli Atsila Nur Marda Sofwa Cantika Dwinur Hariri Dedi Mulyadi Dedi Mulyadi Deka Putri Lestari Dendy Barqah Desi Tri Wahyuni Dewi Patimah Anggari Diktia Nurfadilah Dwi Epty Hidayaty Dwi Epty Hidayaty Fajar Ahmad Prasetyo Hikmah Fauziyah Ilham Azis Annaba Jamal Handitia Putra Janu Andrifar ZanahZubir Lisa Sulistiyowati Lulu Kamelia Malika Hayatun Nisa Melanda Wulandari Melly Maryana Mulia Manda Masyhuroh Mumun Maemunah Ninik Marera Nurhalimah Nurhalimah Nurul Fadillah Raihan Ramadhan Aziz Rizkia Izriani Maliek Romli, Asep Darojatul Salma Nurmalia Salsabila Septiani Putri Sutan Faisal Syahrul Gunawan Syifa Aulia Dewi Tasya Tania Putri Widie Triana Martha Windi Septiyani Yuli Manda Sari