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Journal : Jurnal Kajian Pariwisata dan Perhotelan

Analisis Cita Rasa Kopi di Tilik Kopi Kota Padang Rahman, Taufik; Susanti, Retnaningtyas; Wulansari, Nidia; Azwar, Hendri
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 1 No. 3 (2024): Januari - April 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v1i3.728

Abstract

This research was motivated by customer reviews regarding the taste of coffee in Padang City Coffee. This research is classified as qualitative research with the method used being descriptive. The variables used in this research are coffee and taste. The research sample was 5 people, data was collected by distributing observations and interviews. The results of this research show that the aroma of the product presented is good with the criteria of a typical coffee aroma without the presence of the aroma of other ingredients such as chemicals. The acidity of the product presented is quite good with the typical criteria for coffee acid which has a pH of 4.85 to 5.10. The level of balance of taste of the product served is good because the coffee served has a taste that is formed due to the right mixture of ingredients. The level of viscosity of the product served is good by paying attention to the amount of ground coffee that will be processed with the water used using a dose of 1:2 with water. The bitter taste of the product served is very good because the bitterness produced is just right due to correct coffee processing, without any other causes such as bad coffee powder. The sweet taste of the product served is quite good according to consumer tastes. From all the aspects considered in this research, in general, espresso is better than Americano because espresso is the basis for making Americano itself.
Pengaruh Kualitas Produk Dan Lokasi Terhadap Minat Beli Ulang Di Foursides Coffee Padang Mahadika, Nabil; Wulansari, Nidia; Susanti, Retnaningtyas
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 1 (2024): Mei-Agustus 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i1.957

Abstract

Penelitian ini dilatarbelakangi dengan ditemukannya permasalahan terkait kualitas produk dan likasi terhadap minat beli ulang. Penelitian ini dilaksanakan bertujuan guna mendapat informasi dan mendeskripsikan pengaruh dari kualitas produk dan lokasi pada minat pembelin ulang pada Foursides Coffee padang. Penelitian kuantitatif adalah metodologi yang dipakai pada penelitian ini. Penelitian dilaksanakan menggunakan sumber yang sifatnya primer. Pelanggan Foursides Coffee Padang adalah populasi yang dipakai dalam penelitian. Sampel diambil dengan total 94 pelanggan, yang diraih melalui cara pengambilan sampel non-probability sampling. Kuesioner yang dibuat dengan skala likert dan telah terverifikasi kevalidan dan reliabilitas dimanfaatkan menjadi peralatan untuk mendapat data. SPSS 25.00 dipakai pada pengolahan data penelitian. Hasil yang didapatkan pada penelitian ini yakni kualitas produk diraih dalam kategori cukup dengan nilai 3,40, selanjutnya variabel lokasi termasuk kategori cukup dengan nilai 3,40, dan variabel minat beli ulang dikelompokkan dalam kategori cukup dengan nilai sebesar 3,40. Pengaruh kualitas produk dan lokasi pada melakukan pembelian kembali dengan adjusted R Square 26,7% dan 73,3% mendapatkan pengaruh dari faktor lain.   Kata Kunci : kualitas produk, lokasi, minat beli ulang