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Sistem Pendukung Keputusan Pemberian Kredit Usaha Rakyat Menggunakan Metode Weighted Aggregated Sum Product Assesment (WASPAS) Ickhsan, Muhammad; Anggraini, Dewi; Haryono, Rocky; Sahir, Syafrida Hafni; Rohminatin, Rohminatin
JURIKOM (Jurnal Riset Komputer) Vol 5, No 2 (2018): April 2018
Publisher : STMIK Budi Darma

Decision Support System (DSS) is a system that can assist a person in making decisions that are accurate and targeted. To assist in determining the eligibility of the recipients of the People's Business Credit (KUR), a decision support system is required. In this research, Weighted Aggregated Sum Product Assessment (WASPAS) method is used to determine the eligibility of KUR recipient customers. There are several criteria which are the basis for decision making such as credit status, business productivity, business condition, guarantee, and collectibility. Credit status means the KUR recipient is not receiving KUR elsewhere. Productivity means whether the business is productive or not, in terms of business location, type of business, and monthly income. Business condition means whether the business is running in good condition or not, seen from business management, business equipment, and Human Resources (HR). Collateral means collateral in the form of what will be used as collateral, such as house/shop, land, and BPKB. While collectibility means the smoothness of prospective recipients of KUR in paying monthly installments.

Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business Sahir, Syafrida Hafni; Rosmawati, Rosmawati
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.42613

This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to take the best strategic marketing approach in particular.

Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business Sahir, Syafrida Hafni; Rosmawati, Rosmawati
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.42613

This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to take the best strategic marketing approach in particular.

Pengaruh direct marketing, product quality dan customer satisfaction terhadap minat beli ulang pada live streaming marketing Tiktok sahir, Syafrida Hafni; Manullang, Nancy Feronika; Salqaura, Siti Alhamra
Journal Business and Management Vol. 2 No. 1 (2024): Journal Business and Management (April 2024)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jbm.v2i1.2297

Penelitian ini bertujuan untuk menganalasis pengaruh Direct Marketing, Product Quality, dan Satisfaction Customer bersama-sama terhadap Minat Beli Ulang pada Live Streaming Marketing TikTok di Kota Berastagi.Penelitian ini menggunakan metode kuantitatif bersifat asosiatif, pengambilan sampel menggunakan pendekatan purposive sampling . populasi yang digunakan yaitu pengguna aplikasi TikTok dikota Berastagi. Responden yang digunakan adalah yang sudah berumur 17 tahun sampai 45 tahun yang pernah melakukan pembelian di live marketing aplikasi TikTok dan kuesioner disebarkan secara online kepada responden. Jumlah total kuesioner yang disebar dengan google form yaitu 100 kuesioner yang kemudian akan dilakukan pengujian menggunakan SPSS verssion 22 untuk mengetahui data yang telah terkumpul valid atau tidak valid. Berdasarkan hasil pengujian yang telah dilakukan dari penelitian dengan judul Pengaruh Direct Marketing, Product Quality, dan Customer Satisfaction Terhadap Minat Beli Ulang Pada Live Streaming Marketing TikTok (Studi Pada Pengguna Aplikasi TikTok Di Berastagi) diperoleh kesimpulan sebagai berikut : Hasil penelitian menunjukan bahwa variabel Direct Marketing (X1) tidak memiliki pengaruh positif dan signifikan terhadap Minat Beli Ulang (Y). Hal ini dibuktikan dengan t-tabel 0,990 t-tabel < 1,984 dan signifikansinya 0,325 > 0,05 menunjukkan bahwa Direct Marketing (X1) pada pengguna aplikasi TikTok di Kota Berastagi tidak memiliki pengaruh positif dan signifikan terhadap Minat Beli Ulang. Hasil penelitian menunjukan bahwa variabel Product Quality (X2) memiliki pengaruh signifikan terhadap variabel Minat Beli Ulang (Y). Hal ini dibuktikan dengan t-tabel 5,208 > t-tabel 1,984 dan signifikansinya 0,000 < 0,05 Hal ini menunjukkan bahwa Product Quality (X2) pada pengguna aplikasi TikTok di Kota Berastagi memberikan pengaruh positif dan signifikan terhadap Minat Beli Ulang (Y). Hasil penelitian menunjukan bahwa variabel Customer Satisfaction (X3) memberikan pengaruh positif dan signifikan terhadap variabel Minat Beli Ulang (Y). Hal ini dibuktikan dengan t-tabel 4,033 > t-tabel 1,984 dan signifikansinya 0,000 < 0,05 Hal ini menunjukkan bahwa Customer Satisfaction (X3) pada pengguna aplikasi TikTok di Kota Berastagi memiliki pengaruh positif dan signifikan terhadap Minat Beli Ulang (Y). Hasil penelitian menunjukan bahwa variabel Direct Marketing (X1), Product Quality (X2), Customer Satisfaction (X3) bersama sama memiliki pengaruh positif dan signifikan terhadap Minat Beli Ulang (Y). Hal ini dibuktikan dengan uji F-hitung 27,992 > F-tabel 2,70 dan signifikansinya 0,000 < 0,05 menunjukkan bahwa Direct Marketing (X1), Product Quality (X2), Customer Satisfaction (X3) bersama sama (simultan) memiliki pengaruh positif dan signifikan terhadap Minat Beli Ulang (Y) pada pengguna aplikasi TikTok di Berastagi.

Pengaruh E-Service dan E-Trust Terhadap Repurchase Intention Pada Ryn Boutique Medan Mayzira, Chantika; Sahir, Syafrida Hafni
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5319

This study aims to determine the Effect of E-Service Quality and E-Trust on Repurchase Intention at Ryn Boutique Medan. This type of research is associative with a quantitative approach. The data used are primary data or questionnaires, with data collection techniques through direct surveys to customers. The data analysis method uses SPSS 25 to test the hypothesis. The population in this study were all Ryn Boutique Medan customers totaling 150 consumers. The sampling technique used was probability sampling, and with the Slovin formula, the number of samples in this study was 100 respondents. Data testing was carried out through multiple linear regression analysis. Based on the results of this study, partially the Effect of E-Service Quality (X1) has a positive and significant effect on Repurchase Intention at Ryn Boutique Medan. The Effect of E-Trust (X2) also has a positive and significant effect. So it can be concluded that E-Service Quality and E-Trust have a positive and significant effect on Repurchase Intention at Ryn Boutique Medan.

Pengaruh Media Sosial dan Konten Marketing terhadap Repurchase Intention pada Butik Zeuty di Johor Medan Sumatera Utara Nasution, Amelia Andari Wicaksana; Sahir, Syafrida Hafni
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.836

This research aims to find out whether social media and marketing content have an influence on repurchase intention at the zeuty.of boutique in Johor, Medan, North Sumatra. Zeuty.of boutique the population used in this research were consumers . This study used a sample of 63 respondents, hypothesis testing in this study used statistical model analysis consisting of validity test, reliability test, classical assumption test, multiple linear regression, F test, t test, and coefficient of determination (R2) using SPSS software 25 (Statistics Product and Services Solution) for windows. Research data comes from primary data and the data collection process and uses questionnaires. The research results show that there is a relationship between the independent variables, namely social media and marketing content, and the dependent variable, namely repurchase intention. For the social media variable, the t value obtained is tcount ttable (7,361 1.670) with a significance level of 0.000 0.05 and for the marketing content variable, the tcount ttable value is obtained (5,915 1.670) with a significance level of 0.004 0.05 so it can be concluded that media social and content marketing have a significant positive effect on repurchase intention at the zeuty.of boutique in Johor Medan North Sumatra. And the F test obtained a value of fcount ftable (46.175 4.00), with the hypothesis being accepted so it can be concluded that the social media variable (X1) and the marketing content variable (X2) simultaneously influence repurchase intention (Y).

Pengaruh Store Atmosphere, dan Promosi serta Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Coffee Shop Nursalmah, Vicky Yasmin; Sahir, Syafrida Hafni
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1907

The development of coffee shops is quite rapid in the city of Medan. However, the satisfaction of coffee lovers has not been as expected, allegedly due to the unattractive atmosphere of the place, ineffective promotion and slow service. The purpose of the study was to determine the effect of store atmosphere, promotion and service quality on customer satisfaction at the coffee shop minum dulu halat Kec. Medan Area. The type of quantitative descriptive research with a case study. The population is 1200 coffee shop customers in 1 month and the number of samples is 93 people. The analysis technique uses a statistical model consisting of validity, reliability, classical assumptions, multiple linear regression, t-test, F-test and coefficient of determination (R2) using SPSS (Statistical Product and Service Solutions) software version 26. Data sourced from primary data and the data collection process using a questionnaire. The results of the study showed that partially there is an influence of store atmosphere, promotion, and service quality on customer satisfaction with each t-value (2.044, 2.828, 3.085) greater than t-table (1.987) and a significance level (0.044, 0.006, 0.003) smaller than 0.05. The F-value obtained > F-table (40.763> 2.710) with a significance level (0.000 <0.05), so the hypothesis is accepted, partially and simultaneously store atmosphere, promotion, and service quality have a positive and significant effect on customer satisfaction.

Pengaruh Social Media Marketing dan Brand Image Terhadap Keputusan Pembelian Motor Honda Sinaga, Rian Arke; Sahir, Syafrida Hafni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.390

Penelitian ini bertujuan untuk Penelitian ini bertujuan untuk mengetahui pengaruh sosial media marketing dan brand image terhadap keputusan pembelian Motor Honda Pada CV. Benteng Honda Marelan. Jenis penelitian yang digunakan dalam penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan asosiatif. Populasi yang digunakan dalam penelitian ini berjumlah sebanyak 408 responden dengan sampel yang digunakan berjumlah sebanyak 81 responden yang diambil menggunakan rumus slovin. Dalam penelitian ini menggunakan teknik pengambilan sampel yaitu purposive sampling. Berdasarkan hasil uji t dapat dilihat bahwa t tabel sebesar 1,990. Maka pada variabel sosial media marketting diterima atau variabel tersebut berpengaruh positif dan signifikan terhadap keputusan pembelian diperoleh nilai sebesar thitung 4,875 > ttabel 1,990. Kemudian pada variabel brand image dikatakan berpengaruh diperoleh nilai thitung 2,976 > ttabel 1,990 maka dasar ketentuan uji secara parsial dapat disimpulkan diterima. Berdasarkan hasil uji f diketahui bahwa diketahui >, yaitu 18,941 > 2,72. Maka variable social media marketing (X1) dan brand image (X2) secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian pada CV. Benteng Honda Marelan.

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