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Journal : Jurnal Penelitian Ekonomi Manajemen dan Bisnis

Pengaruh Literasi Keuangan Terhadap Pengeloaan Keuangan Umkm Kedai Utuy Pulojaya Lemahabang Hoeriah Hoeriah; Dini Yani; Puji Isyanto
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1939

Abstract

The level of education affects financial management as seen from indicators of understanding work and also business actors understand the prospects for the business to be carried out in the future, so that financial understanding is needed. Lack of financial literacy or understanding of MSME actors about finance makes MSME actors wrong in financial management or financial planning still low. In making financial decisions effectively and efficiently a business actor is required to have good knowledge of financial management, this ability is known as financial literacy. This study aims to determine the effect, level of education, income, understanding of financial literacy and financial attitudes on the behavior of financial managers in Micro, Small and Medium Enterprises (MSMEs) actors have several different definitions in each literature according to agencies or institutions and even laws. After conducting an interview with one of the MSMEs, it can be compared with the theoretical basis obtained from some of the literature that supports this writing. So the existence of financial literacy for MSMEs can help in managing MSME finances in terms of their profits and expenses.
Strategi Pemasaran Berbasis Digital Marketing Terhadap Kualitas Layanan (Studi Kasus Pada Bkkbisa) Atika Dwi Mabruroh; Puji Isyanto; Dini Yani
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1945

Abstract

A marketing strategy based on Digital Marketing is an effective marketing strategy because it can provide a very large role for the progress of the development of a company. With the trend of using the internet in Indonesia which is already very large, companies are increasingly taking advantage of digital developments which are increasing over time by implementing their marketing strategy as one of their tactics to increase company traffic and achieve the expected targets. This study aims to determine how much influence the implementation of digitalbased marketing strategies has on service quality at BKKBISA. This research method is a qualitative approach using a case study model and a phenomenological method. Respondents in this study were BKKBISA users throughout the island of Java, Indonesia. The study population was 382,199 people and a sample of 100 respondents using BKKBISA. The data collection technique was carried out through structured interviews on a Likert scale and distributed via Google form. The results of this study indicate that digital marketing plays a major role in BKKBISA's marketing strategy which is carried out digitally so that it affects the quality of services available at BKKBISA.
Evaluasi Kinerja Pegawai Berdasarkan Hasil Nilai Indeks Kepuasan Masyarakat Pada Pelayanan Kantor Imigrasi Kelas I Non Tpi Karawang Periode Mei 2023 Dwi Rahmadia Putri; Puji Isyanto; Dini Yani
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1947

Abstract

This study aims to determine the level of public satisfaction with public services Immigration Office Class I Non TPI Karawang. This research is a type of descriptive research. This research was conducted at the Non-TPI Karawang Class I Immigration Office in May 2023. The data collection technique was carried out by filling out a QR Code-based questionnaire in collaboration with the Legal and Human Rights Research and Development Agency. And from the results of this study it can be seen that the Community Satisfaction Index (IKM) for Class I Non-TPI Karawang Immigration Office services received a Very good predicate.