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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat J-Eltrik International Journal of Health, Economics, and Social Sciences (IJHESS) Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Jurnal Pengabdian kepada Masyarakat Jurnal Rekayasa Teknik Sipil dan Lingkungan Jurnal Hukum, Politik dan Ilmu Sosial (JHPIS) International Journal on Livable Space Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) International Journal of Applied and Advanced Multidisciplinary Research (IJAAMR) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ekonomi, Akuntansi dan Perpajakan Serambi Engineering International Journal of Economics and Management Sciences HAMKA INSIGHT Jurnal Ilmiah Manajemen dan Akuntansi Majalah Ilmiah Teknologi Elektro Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Hukum dan Pendidikan Kewarganegaraan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
ADITYA PRATAMA
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Journal : Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah

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PENGARUH AKUNTABILITAS, TRANSPARANSI, DAN RELIGIUSITAS TERHADAP KEPERCAYAAN MUZAKKI DALAM MEMBAYAR ZAKAT PADA BADAN AMIL ZAKAT NASIONAL PROVINSI JAMBI Dila Marsha Putri; Rafiqi; Aditya Pratama
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Vol 7 No 1 (2025): Oktober
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.v7i1.61589

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui dan mengukur pengaruh akuntabilitas, transparansi, dan religiusitas terhadap kepercayaan muzakki dalam membayar zakat pada Badan Amil Zakat Nasional Provinsi Jambi. Metode penelitian ini menggunakan metode kuantitatif deksripstif. Teknik pengambilan sampel menggunakan proportional random sampling diperoleh sebanyak 100 orang responden. Metode pengambilan data menggunakan kuesioner dan wawancara. Metode analisis yang digunakan dalam penelitian ini melalui uji regresi linear berganda. Hasil penelitian ini ditemukan bahwa akuntabilitas, transparansi, dan religiusitas memiliki pengaruh seginifikan secara bersama-sama (simultan) terhadap kepercayaan muzakki dalam membayar zakat pada Badan Amil Zakat Nasional Provinsi Jambi. Hasil pengujian data menunjukkan terdapat pengaruh sebesar 35,5% yang dipengaruhi oleh akuntabilitas, transparansi, dan religiusitas terhadap kepercayaan muzakki. Kata Kunci: Akuntabilitas, Kepercayaan, Religiusitas, Transparansi.   Abstract This research aims to identify and measure the influence of accountability, transparency, and religiosity on muzakki trust in paying zakat at the National Amil Zakat Agency (BAZNAS) of Jambi Province. This study employed a quantitative descriptive method. Proportional random sampling was used as the sampling technique, yielding 100 respondents. Data collection methods included questionnaires and interviews. The data analysis method utilized in this research was multiple linear regression. The findings indicate that accountability, transparency, and religiosity collectively (simultaneously) have a significant influence on muzakki trust in paying zakat at BAZNAS Jambi Province. The data analysis results show that accountability, transparency, and religiosity account for 35.5% of the influence on muzakki trust. Keywords: Accountability, Transparency, Trust, Religiosity.
PENGARUH CELEBRITY ENDORSER, BRAND TRUST DAN LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK PADA MASYARAKAT MUSLIM GENERASI Z KOTA JAMBI Serli Asmara; Rafiqi; Aditya Pratama
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Vol 7 No 1 (2025): Oktober
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.v7i1.61695

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser, brand trust, dan labelisasi halal terhadap keputusan pembelian kosmetik pada masyarakat Muslim Generasi Z Kota Jambi, baik secara parsial maupun simultan. Latarbelakang penelitian ini didasarkan pada meningkatnya penggunaan kosmetik di kalangan generasi Z, serta peran penting celebrity endorser, brand trust, dan labelisasi halal dalam memengaruhi keputusan pembelian kosmetik. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan survei melalui kuesioner. Sampel terdiri dari 120 responden yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial, celebrity endorser, brand trust, dan labelisasi halal berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap keputusan pembelian kosmetik. Kata Kunci: Brand trust, Celebrity Endorser, Generasi Z, Keputusan Pembelian, Kosmetik, Labelisasi Halal,   Abstract This study aims to analyze the influence of celebrity endorsers, brand trust, and halal labeling on the purchase decisions of cosmetics among Muslim Generation Z in Jambi City, both partially and simultaneously. The background of this research is based on the increasing use of cosmetics among Generation Z, as well as the important roles played by celebrity endorsers, brand trust, and halal labeling in influencing purchasing decisions. This research uses a quantitative method with a survey approach through questionnaires. The sample consists of 120 respondents selected using purposive sampling. The data were analyzed using multiple linear regression. The results of the study show that partially, celebrity endorsers, brand trust, and halal labeling have a positive and significant effect on purchase decisions. Simultaneously, all three variables also have a positive and significant effect on cosmetic purchase decisions. Keywords:  Brand Trust, Celebrity Endorser, Cosmetics, Generatin Z, Halal Labeling, Purchase Decision.
Co-Authors A. YUNUS NASUTION A.A Ngurah Amrita Abdul Rivai Ade Muhammad Thoha Andena Noviyati Nabila Andre Setyawan Aurora Yulieta Sudarto, Agnes Awanis Hidayati Ayu Azura Corry Yohana Daffa Beny Nursyid Dedi Herdiansyah Deni Tri Pamungkas Desfi Dwiyana Nurhayati Diani Winarto, Novrissa Dila Marsha Putri Diva Cahya Nayla Divana Syakila Putri Duman Care Khrisne Duwi Yunitasari Dwi Andriani Fadhilah Alwan Fanny Fadillah Nurrahmah Faruq Hatfan Fery Adriansyah Hartati, Etih Ikhsan Karuniana Dianta Arfiando Sebayang Marjuni Nabila Sari Marwenny, Elwidarifa Moehammad Fathorrazi Muh. Nawawi Muhammad Chavit Andriansyah MULYADI Nadiah Nurli Fadilah Nadya Fadillah Fidyallah Nanda Sigit Ariyanto Nova Windiastri Prasetyo, Ryan Faza Putri Hascaryaningrum Rafiqi Ridhwan Saparuddin Mukhtar Sara Yasnalia Sarah Hilyatun Nisa serli asmara Shelvi, Shelvi Sinta Maudiana SITI NURJANAH Suparno Suparno Suparno Tantri Auliya Teki Tjendani , Hanie Yassinta Salsabila M Yuli Andriani Yusyana Lussardi