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All Journal Jurnal Kajian Manajemen Bisnis Daya Saing : Jurnal Ilmu Manajemen Journal of Humanities and Social Science (JHASS) International Journal of Islamic Business and Management Review Jurnal Pusat Akses Kajian Manajemen e-Jurnal Apresiasi Ekonomi Adpebi International Journal of Multidisciplinary Sciences
Trismiyanti, Dessy
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Pusat Akses Kajian Manajemen

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Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Motor Bekas Win Motor di Padang Pariaman Nurofik, Agus; Trismiyanti, Dessy; Nini, Nini
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 4 No 2 (2024): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v4i2.850

Abstract

This study aims to analyze the marketing strategies implemented by Win Motor in an effort to increase sales of used motorbikes in Padang Pariaman. The research method used is descriptive qualitative with data collection through interviews, observations, and documentation. The results of the study indicate that 1 Win Motor has implemented various marketing strategies, such as competitive pricing, promotions through social media and personal networks, and offering attractive after-sales services. However, there are still several aspects that need to be improved, such as diversification of distribution channels and development of customer loyalty programs. This study provides recommendations for Win Motor to optimize its marketing strategy so that it can achieve higher sales targets.
Co-Authors Agus Nurofik Apriyeni, Deltri Astri Yuza Sari Dwita, Vidyarini Muthia Roza Linda, Muthia Roza Nini, Nini Ravelby, Thesa Alif Septiano, Renil Sikocil, Algina Feriza Suhery, Suhery Sutiyem, Sutiyem Suwandhani, Deni Yasri, Yasri Yonita, Riza yulina eliza