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All Journal TA'DIBUNA: Jurnal Pendidikan Agama Islam QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Kuttab: Jurnal Ilmu Pendidikan Islam Ganaya: Jurnal Ilmu Sosial dan Humaniora Ta`Limuna : Jurnal Pendidikan Islam HIKMAH : JURNAL PENDIDIKAN AGAMA ISLAM El-Barka: Journal of Islamic Economics and Business JURNAL EKONOMI SYARIAH Jumat Ekonomi: Jurnal Pengabdian Masyarakat Tafkir: Interdisciplinary Journal of Islamic Education An-Nahdlah: Jurnal Pendidikan Islam Journal of Applied Business, Taxation and Economics Reseach Edusia: Jurnal Ilmiah Pendidikan Asia Borobudur Journal on Legal Services Journal of Finance and Business Digital (JFBD)
Faizin, Moh
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jumat Ekonomi: Jurnal Pengabdian Masyarakat

 1 
Pengembangan Inovasi Produk “Kopi Bubuk” Meningkatkan Nilai Jual di Madiun Jawa Timur Rahmasari, Henny; Faizin, Moh
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimas_ekon.v3i2.2032

Abstract

The development of coffee is currently in great demand by various groups. Coffee is so famous and penetrated in recent years. The coffee grounds that have been served in glasses by many people turned out to have a very long stage. Processing coffee beans is quite complicated, but it is equivalent to the enjoyment obtained from a cup of coffee. In developing a business is to use various ways to increase the selling value of the products sold and to get the profits to be achieved. One of the residents in Krajan Hamlet, Candimulyo Village, named Mbah Narti has a small business, namely a ground coffee business. He has been running this ground coffee business for a long time. In this ground coffee business, Mbah Narti only sells ground coffee in ordinary plastic packaging, without a name tag. The purpose of this study is to develop product innovation in the ground coffee business as an effort to increase the selling value of the product by using the Asset Based Community - Driven Development (ABCD) approach, so that with the development of product innovation it can increase the selling value. With this community service activity, business owners and researchers have achieved product innovation on packaging and labels.
Sosialisasi Digital Marketing Dalam Upaya Mengoptimalkan Nilai Jual Produk UMKM Desa Kalisat Febriani, Dina; Faizin, Moh; Enjelita, Clarinda Sevians
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.3890

Abstract

Digital marketing also known as online marketing or internet marketing, refers to the promotional activities or campaingns undertaken to promote a brand or product through digital or online media with the aim of attracting consumers quickly. Digital marketing facilitates businesses in monitoring and catering to the needs and desires of potential consumers. On the other hand, potential consumers can also search for and obtain product information by simply browsing the virtual worls, thus streamlining the search process. In the endeavor, the asset baed community development approach is employed, emphasizing the development of existing assets and potentials with in a particular area. Specifically, in the vilage of Kalisat. Bungkal sub-district, Ponorogo regency, the local community possesses several micro, small, anad medium-sized enterprises owned by individuals or groups. Through the dissemination of digital marketing strategies, it is expected that the value and marketability of these products can be enhanced or optimized.
Co-Authors Andy Prasetyo Wati Ashari, Muhammad Khakim Asror, Moh Athoillah, Sukijan Aulia, Rahma Enjelita, Clarinda Sevians Era Rosalina, Kenlies Febriani, Dina Febriyanty, Novita Fulgentius Danardana Murwani Hasan Wahid, Soleh Ilmi Usrotin Choiriyah Irhamni, Hadi Isnaini, Arif Kusaeri Kusaeri Mahmudah, Siti Nur Nada, Dewi Kusuma Nisa', Khoirun Nurika Restuningdiah Prabowo, Tri Wahyudi Fajar Putri, Aisyah Amalia Rahardi, M. Rendy Rahmasari, Henny Rahmasari, Sita Rifqi Ridlo Phahlevy, Rifqi Ridlo Rizky, Muh Rifqal Kaylafayza Saputra, Wahyu Adi Sholikhah, Dahlia Damayanti Siti Khoiriyah Sri Budi Purwaningsih, Sri Budi Syafi'i, Imam Yahya Aziz Yudi, Usman ZAEN OKTAF, SAFIRA HABIB