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All Journal Jurnal Ilmiah Komunikasi Makna Expose: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi Jurnal Pengabdian kepada Masyarakat Jurnal Riset Manajemen Komunikasi KOMUNIDA: Media Komunikasi dan Dakwah Proceedings of Jogjakarta Communication Conference (JCC)
Mutia Rahmi Pratiwi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Riset Komunikasi

 1 
TEKNIK ASOSIASI : STRATEGI PESAN DAKWAH DI INSTRAGRAM Rahma Maemona; Mutia Rahmi Pratiwi
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.169

Abstract

The development of social media has an impact on the progress of various things including media in da'wah. Preachers carry out strategies on social media, including emphasizing the appearance of texts with persuasive communication according to their segmentation. This study aims to analyze the da'wah message strategy on the @ nunuzoo instagram page. The theory used is the persuasive communication theory introduced by Onong Uchajana Effendy. This study uses a qualitative description method with a virtual ethnographic approach. Primary data was collected from video uploads on the Instagram account @ nunuzoo and secondary data was collected using literature studies and documentation. The results of this study indicate that @nunuzoo uses the association technique as a da'wah strategy, namely persuading its segmentation with objects or events that are attracting the attention of the public (trend). @nunuzoo has a target of preaching among young people, who like new things and are being discussed. Social media is also better to be used as an alternative media for persuasive communication because it is unlimited and can be accessed anywhere and anytime.
Akun Instagram Parenting sebagai Media Edukasi Ketahanan Keluarga Naiza Rosalia; Mutia Rahmi Pratiwi; Choirul Ulil Albab; Fibriyani Nur Aliya
Jurnal Riset Komunikasi Vol 5 No 2 (2022): Agustus 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v5i2.464

Abstract

Education about family resilience is essential to strengthen national unity. Family resilience in Indonesia is still considered lacking, especially during the pandemic the divorce rate is even higher. Social media, especially Instagram, has a significant role as the right educational media for the younger generation. The research was conducted to design media for family resilience education for the younger generation. This research is a qualitative study with a descriptive approach. Researchers conducted a content analysis on four family education Instagram accounts to get an idea of ​​the information needs related to family resilience. Three crucial aspects of family resilience are physical resilience, resilience, social resilience, and psychological resilience. The analysis conducted on the @ibupedia.id, @parenting_islam.id, @parenttalk.id, and @talkparenting accounts revealed several sub-aspects of physical endurance, such as home ownership and work require more emphasis. In general, aspects of psychological resilience, such as managing emotions, stress, and household finances, are still not given much attention. These contexts are actually at the level of the husband and wife relationship, which should be the key to creating family resilience. The results of this study can be used as a reference for developing more comprehensive parenting education media.
Co-Authors Amida Yusriana Choirul Ulil Albab Dzuha Hening Fibriyani Nur Aliya Lisa Mardiana Lisa Mardiana Liya Umaroh Mukaromah Naiza Rosalia Naiza Rosalia Rahma Maemona Rosita Kumala Dewi