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All Journal Ziswaf : Jurnal Zakat dan Wakaf Jurnal Ilmiah Universitas Batanghari Jambi Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Tribakti: jurnal pemikiran keIslaman At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Pembangunan : Media Hasil Penelitian dan Kajian Pembangunan Daerah At-Tauzi: Jurnal Ekonomi Islam Reswara: Jurnal Pengabdian Kepada Masyarakat Discovery : Jurnal Ilmu Pengetahuan ABIDUMASY : Jurnal Pengabdian kepada Masyarakat An-Nisbah : Jurnal Perbankan Syariah Istismar : Jurnal Kajian dan Penelitian Ekonomi dan Bisnis Islam Izdihar : Jurnal Ekonomi Syariah Al-Faruq Tribakti: Jurnal Pemikiran Keislaman Alkasb: Journal of Islamic Economics JIES : Journal of Islamic Economics Studies Dinamis: Jurnal Pengabdian Kepada Masyarakat Jurnal Hukum dan Ekonomi Syariah
Haryanti, Peni
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Journal : At-Tauzi: Jurnal Ekonomi Islam

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Optimalisasi Pemasaran Strategik Melalui Employee Benefit Program :Studi Kasus Bank Muamalat Kcp Batu Di Pesantren Masalingi, Abdurrahman; Haryanti, Peni
At-Tauzi : Jurnal Ekonomi Islam Vol 24 No 1 (2024): Vol 24 No 1 / Juni 2024
Publisher : Pusat Studi Ekonomi Islam Sekolah Tinggi Ekonomi Islam Hamfara

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Abstract: Optimization of Strategic Marketing Through Employee Benefit Programs: A Case Study of Bank Muamalat KCP Batu in Pesantren. This study aims to explore the application of the Employee Benefit Program (EBP) as a marketing strategy at Bank Muamalat KCP Batu, focusing on Islamic boarding schools (pesantren). A case study approach was used to analyze how EBP can strengthen the synergy between the bank and pesantren, enhance customer loyalty, and expand market penetration. The researcher conducted participatory observations during the internship and in depth interviews with Bank Muamalat management and pesantren administrators. The results indicate that EBP has a significant positive impact on customer engagement and loyalty in pesantren. However, the study also identified challenges, such as low financial literacy and limited technological infrastructure in pesantren. Thus, a more segmented and adaptive marketing approach is necessary to address these obstacles. In conclusion, EBP proves to be an effective strategy in increasing financial inclusion within pesantren communities and strengthening the bank’s relationship with religious institutions in Indonesia..
Co-Authors Afwandi, Ahmad Hawwin Ahmad Ajib Ridlwan Ali, Muhammad Haidar Andrianto, Imam Kukuh Apifah, Nida Nor Apriliawan, Faisal Bagus Aji Arif Nur Kholbi Asri, Muhammad Rizal Asyam Ramadhani, Rizky Atkia, Noor Ayu Cahyani, Yulidya Bimantoro, Oki Surya Chamim, Muhammad Daristin, Pipit Erika Dewi Fitriana Dian Anisa Rokhmah Wati Dwi Ari Pertiwi Falah, Fajrul Fikri Haikal, M. Ali Hadi Wijaya, Oktofa Hidayati, Athi' Hidayati, Athi’ Hidayati, Athi’ Husna Karimah Ikhsanudin, Wahid Imam Sopingi Irham Zaki Khusnudin Khusnudin, Khusnudin Kusnul Ciptanila Yuni K Malihah, Lola Masalingi, Abdurrahman Muhammad, Atha Mahdi Mukminatus Zuhriyah, Mukminatus Musfiroh, Anita Nisful Laili, Choirun nur laili, jihan Pataya Komaria, Sri Putri, Nurdiana Radiallah Rahmania Kususmawati, Ita Ramadhani, Rizky Asyam Raziqi, Khairul Retno Eka Pramitasari rifardi, lailatul maghfiroh putri Rodliyah, Iesyah Roissyatul Mursidah, Siti safira, anggun Salim Al Idrus Santoso, Rohmad Prio Saraswati, Sari Septia Nanda Dewi Shiddiq, Ja'far Siti Fauziyah Sobaroh, Lutfia Sokhi Huda Sudarwanto, S.Pd., M.SM, Dr. Tri Sundari, Listia Tri Sudarwanto Wahyunitasari, Eka Dita Yuni K, Kusnul Cipta Nila Yuni K., Kusnul Ciptanila Yuniarti Hidayah Suyoso Putra Zabidi, Haya