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Journal : Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis

NIAT PILIHAN KARIR MAHASISWA BERDASARKAN KINERJA BISNIS KELUARGA, MOTIVASI WIRAUSAHA, DAN LINGKUNGAN UNIVERSITAS Jessica Halim; Christina Sudyasjayanti
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 6 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i6.1360

Abstract

Bisnis Keluarga di Indonesia memiliki kontribusi terhadap ekonomi nasional. Namun, untuk membuat bisnis keluarga yang berkelanjutan dinilai cukup sulit, karena generasi berikutnya dari bisnis keluarga saat ini telah memiliki beragam pilihan karir selain menerima peran sebagai suksesor. Universitas Ciputra adalah salah satu universitas yang memiliki program studi entrepreneurship yang terbagi dalam tiga guild, yakni Start-Up Business, Corporate Entrepreneurship, dan Family Business. Dalam Guild Family Business, mahasiswa diajarkan tentang bisnis keluarga dan diminta untuk terlibat dalam bisnis keluarga. Tujuan dari penelitian ini adalah untuk mengetahui apakah kinerja bisnis keluarga, motivasi wirausaha, dan dukungan lingkungan universitas berpengaruh pada niat pilihan karir mahasiswa untuk melanjutkan bisnis keluarga. Populasi pada penelitian ini adalah seluruh mahasiswa Universitas Ciputra yang tergabung dalam Guild Family Business angkatan 2016 di mata kuliah Integrated Real Business Practice (IRBP) sejumlah 55 orang dengan menggunakan teknik sampling total (sensus). Metode pengumpulan data dalam penelitian ini menggunakan kuesioner dan pengukuran indikator dalam kuesioner menggunakan skala likert. Analisis data pada penelitian ini menggunakan uji regresi linier berganda. Hasil penelitian ini menunjukkan bahwa motivasi wirausaha dan dukungan lingkungan universitas berpengaruh terhadap niat pilihan karir mahasiswa sebagai suksesor, namun kinerja bisnis keluarga tidak berpengaruh terhadap variabel tersebut. Kata kunci: Kinerja Bisnis Keluarga, Motivasi Wirausaha, Lingkungan Universitas, Suksesor, Niat dalam Melanjutkan Bisnis Keluarga.
PENGARUH SELF-LEADERSHIP TERHADAP ENTREPRENEURIAL PERFORMANCE DENGAN SELF-EFFICACY SEBAGAI VARIABEL MEDIASI DI PROJECT BUSINESS MAHASISWA IBM 2018 Michael Helton Rubowo; Christina Sudyasjayanti
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.1973

Abstract

The study aims to find out the influence of self-leadership on entrepreneurial performance with self-efficacy mediating this relationship in the 2018 IBM student project business at Ciputra University Surabaya. Leaders have an important role, so the CEO was used as a criterion in selecting the population. The population in this study was the CEO of the 2018 IBM student project business at Ciputra University Surabaya. To answer the problems in this study, the authors uses Structural Equation Modeling (SEM) measuring instrument using PLS. The sampling technique was conducted using probability sampling techniques using the Slovin to determine the number of samples. Collecting data by distributing questionnaires using a Likert scale. The results of this study indicate that 1) self-leadership has a positive and significant effect on entrepreneurial performance 2) self-leadership has a positive and significant effect on self-efficacy 3) self-efficacy has a positive and significant effect on entrepreneurial performance 4) self-efficacy mediates the relationship of self -leadership and entrepreneurial performance partially. Key words : self-leadership, self-efficacy, entrepreneurial performance, CEO of project business
The Effect of Service Quality and Zocco Coffee Atmosphere Quality on Customer Satisfaction Tania Leony Tantono; Christina Sudyasjayanti
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2121

Abstract

This research was conducted to determine the effect of Service Quality and Atmosphere Quality at Zocco Coffee's Customer Satisfaction. This research is a quantitative research, sampling is done by non-probability sampling method. The analytical method used is multiple linear regression analysis. The source of data in this study is primary data obtained by distributing 150 questionnaires to respondents who are at least 15 years old with the criteria of having visited Zocco Coffee twice in the last three months and there are 140 questionnaires that are worthy of analysis. Customer satisfaction is an absolute thing that must be considered by the company. If the company's performance can meet expectations, the customer will be satisfied, and vice versa. Service Quality in internet cafe objects can be measured by several indicators, namely Tangible, Reliability, Responsiveness, Assurance, and Empathy. Atmosphere Quality is the physical quality that is presented such as music, room temperature, cleanliness and employee appearance that affects the emotional response of customers and has a dominant effect on customer satisfaction. The results of hypothesis testing indicate that service quality has a significant effect on customer satisfaction and atmosphere quality has a significant and dominant effect on customer satisfaction at Zocco Coffee.
Analisis Pengaruh Word Of Mouth Dan Customer Trust terhadap Purchase Intention pada Perusahaan Ud Sumber Alam Hugo, Albert; Sudyasjayanti, Christina
PERFORMA Vol. 8 No. 4 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i4.2125

Abstract

UD Sumber Alam is a business that focuses on selling rice, onions and beans. UD Sumber Alam was founded in 2019. Sales carried out by UD Sumber Alam were carried out on a retail and wholesale scale and at the beginning of its establishment, sales were actually carried out on a wholesale or party scale, but in its development, retail or retail sales began. This business is a business that was built traditionally and experienced challenges, especially in terms of increasing the number of consumers. Since its establishment until now, it has been found that there is no significant growth in the number of consumers from year to year. Based on observations, it is known that the difficulty in increasing the number of consumers is caused by the lack of customer trust in UD Sumber Alam and the lack of word of mouth circulation that supports UD Sumber Alam. Customer trust is difficult to build, especially for buyers who make transactions in wholesale quantities. The circulating word of mouth is still not able to help UD Sumber Alam in developing the number of consumers because the circulation of word of mouth is only limited to the environment close to consumers. Based on the description of previous research, it was found that customer trust and word of mouth played a very important role in influencing purchase intention, therefore in this study it was observed how the influence of word of mouth and customer trust on purchase intention. In an effort to obtain research data, in this study, questionnaires were distributed to research respondents as many as 78 respondents. Based on the results of the distribution of the questionnaire obtained 78 responses. The data obtained were processed using multiple linear regression method. The results showed that word of mouth and customer trust had an effect on purchase intention. The form of influence that occurs between the variable word of mouth and customer trust is a positive influence. The results of the research obtained further support the results of the previously disclosed research.