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Ratna Sari Dewi
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Journal : Jurnal Manajemen Kewirausahaan dan Teknologi

 1 
Analisis Strategi Pemasaran Franchise Nyoklat Klasik Galang Ratna Sari Dewi; Sekar Arum; Nayla Natasya; Muhammad Irsyad Hasibuan; Revandi Dewanta Tarigan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.519

Abstract

This study analyzes the marketing strategy of the Nyoklat Klasik Galang franchise using a descriptive qualitative approach. The results show the implementation of the marketing mix (7P) with a focus on affordable prices, strategic locations, and digital promotions. The SWOT analysis identifies the main strengths in regional exclusivity and low prices, but constrained by the dependence on raw material supply. Opportunities are growing in the current beverage trend, while the main threat is fierce competition.
"Kriuknya Bikin Nagih, Kisahnya Bikin Penasaran" Perjalanan Penuh Motivasi dari Budidaya Central Jamur Tiram Siti Aisyah; Ratna Sari Dewi; Santa Maria br Sibarani; Cantika Nurhaliza Hasibuan; Azhar Aditya
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.540

Abstract

The Micro, Small, and Medium Enterprise (MSME) "Central Jamur Tiram" (Central Oyster Mushroom) in Medan, located at Jln. Mandala By Pass. Gg Orba No 31 Medan (Jln. Mandala By Pass. Gg Orba No 31 Medan), managed by Mr. Faisal, serves as a case study of successful business development in oyster mushroom cultivation. This research aims to explore Mr. Faisal's entrepreneurial journey, from business initiation and the innovation of processed oyster mushroom products to marketing strategies through online and offline platforms that led to success. The research method employed is qualitative with a case study approach, utilizing in-depth interviews with Mr. Faisal and direct observation of the business operations. The research findings indicate that perseverance, product innovation (such as mushroom chips and shredded mushroom), the utilization of spent mushroom substrate (baglog), and the ability to build a partnership network (partner farmers, souvenir shops, suppliers) are key success factors for "Central Jamur Tiram." Furthermore, the adaptation to online platforms for marketing significantly expanded the market reach. This study provides insights into the potential of oyster mushroom cultivation as a sustainable business opportunity and its economic contribution to the local community. The implications of this research can serve as inspiration and guidance for prospective entrepreneurs in the MSME sector, particularly in developing oyster mushroom cultivation businesses.
Bertahan dari Krisis 1998 hingga Pandemik: Usaha Dodol Deli Pasar Bengkel Tak Pernah Goyah Dini Dwi Wahyuningsih; Ratna Sari Dewi; Rany Aprilliana; Ananda Nirmala; Wanda Riana
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.541

Abstract

This study aims to describe the success strategy of the Dodol Deli business, an MSME that has existed since 1988 in Pasar Bengkel, Serdang Bedagai Regency. This business is an example of traditional business resilience in the face of various economic challenges, ranging from the 1998 monetary crisis, road infrastructure development, to the COVID-19 pandemic. This research uses a descriptive qualitative method with a case study approach, through direct interviews with business owners. The results show that the success of Dodol Deli is influenced by strong entrepreneurial character, product innovation, efficient production management, and adaptive marketing strategies, including the utilization of social media. In addition, the decision not to use preservatives and not to rely on modern retail systems is an added value in maintaining product authenticity and customer loyalty. Dodol Deli also demonstrates healthy self-financing practices and receives support through non-cash assistance from the government. These findings reinforce the importance of a combination of local values, business independence, and technological adaptation as keys to MSME sustainability.
Analisis Motivasi Pendirian dan Tantangan Pengembangan Usaha Mikro Kuliner Pempek Budi 24 Ilir di Medan Agung Anggara; Ratna Sari Dewi; Imas Eka Prastiti; Marlinda Syafina; Wira Kurniawan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.543

Abstract

This study aims to analyze in depth the motivation for establishing and challenges in developing a micro culinary business Pempek Budi 24 Ilir in Medan. Using a qualitative method with a case study approach, data were collected through in-depth interviews with business owners. The results of the study revealed that intrinsic motivation to introduce Palembang culinary specialties in their hometown and the desire to expand their business in Medan were the main drivers. Marketing strategies through social media proved effective, but the lack of product innovation and limited social support at the beginning of the establishment were identified as significant challenges affecting business development. This study contributes to the understanding of the dynamics of micro entrepreneurship in the culinary context and highlights the importance of innovation and social support for business sustainability.
Co-Authors . Giyanto Abdul Malik Assalafi Abi Burhan Abu Bakar Bin Busmah Adinda Chairul Ummi Adinda Dwi Cahyani Aditya Nur Kholis Afifah Cahya Imani Arifin Aflina Aflina Agsani, Suci Agung Anggara Agus Syahputra Purba Ahmad Arwani Ahmad Hudori Ahmad Murshidi Musthapa Ahmad Nasir Pulungan Aida Safitri Aisyah Ariesca Putri Aisyah Nurbaiti Aisyah Rahmaliza Aisyah Sekar Tri Wardani Ajeng Diah Rahmawati Akhiruddin Maddu Aldo Geo Frengky Saragih Alfiati Silfi Alifah Hanan Alistraja Dison Silalahi Alisya I’tiqafah Alivia Fitri Salsabila Amanah, Ainun Amelia Putri Ananda Gusty Firmansyah Ananda Nirmala Anasari Anasari Anggia Sari Lubis, Anggia Sari Anggun Maharani Anisa Tulhalizah Annisa Nasywa Kalyca Annisa Rahman Anwar Sadat Harahap Ardhansyah Putra Argina Farenta Arifuddin Arifuddin Aristo Ary Anggara Arya Hafidz Maulana Asmuni Asmuni Asmuni Asni Septiana Atika Farandina Rangkuti Avivah Ayub Avrila Aura Sayyidhina Azhar Aditya Azhari Wijaya Bambang - Riyanto Bambang Nuryanto Beraldi Arhamas Berlian Cahyani Berliana Dian Permatasari Bintang Bayu Winekas Bs. Titi Haerana Bunga Aulia Burhanuddin Al Butary Camelya Adelyani Candra Viamita Prakoso Cantika Nurhaliza Hasibuan Citra, Anita Permata Clarisa Tarigan Cynthia Syahni Dadan Ahmad Fadili Dadang Dadang Damanhuri Dania Hasanah Daniel Stefanus Marpaung Darmeinis Darmeinis Dea Ananda Dea Kartika Utami Dea Oktadri Yanti Putri Dea Puspita Pramesti Debby Cyntia Ovami Defri Yani Delfi Amrianis Delima Sianturi Della Dornauli Simanjuntak Dendi Sunardi Denisa Septiani Desy Ayu Irma Permatasari Devi Siswantika Devia Pratiwi Dewi Nurmala Dewi Syafriani Dhea Amalia Putri Dhieta Rizky Palupi Prameswari Diani Syahputri Dianita Rahayu Sukmawati Difa Armenia Setiawan Dimas Ridho Dinda Farahdilla Dini Dwi Wahyuningsih Diva Yuana Putri Dwi Erma Nadhifa Dwi Septia Ningsih Dyah Santhi Dewi Edy Dermawan Ellynawati Ellynawati Elsa Elperida Pandiangan Elsa Yutri Melinda Emrinaldi Nur Erick Immanuel ETI KURNIAWATI Fadhilianti Maghfiroh Fadia Puja Ainun Fadli Rahdiat Gunadi Fahriany Fahrul Rozi Tarigan Faris Windiarti Febrian Alwan Bahrudin Fenni An’nisa Siregar Filzah Salsabila Firmansyah Fitri Sulastri Galuh Nabila Audry Rahmania Gealsy Ghefira Tsalsabila Ghina Rizki Amalia Graciella Lumban Gaol Guntur Suryaning Hadi Hadiarani, Nazwa Hana Pratiwi Hany Natari Adha Hardi Mulyono Hardiansyah Hardiansyah Heni Setya Mawarni Henny Andiyani Wirananda Herida Panji Olivia Azhar Hijr Amelya Ika Rizqi Meilya Ike Nurhidayah Imas Eka Prastiti Indah Permata Sari Indah Sukmawati Wijaya Indra Fauzi Indri Indah Lestari Innaya Aulia Putri Ira Oktaviyani Irfan Hakim Isabelle Clara Isma Ambarwati Jihan Aulia Nurjanah Jumaini - - Junita Putri Rajana Junita Putri Rajana Harahap Juwita Madira Keisyah Nadya Zahro Kerin Ari Chaniago Kustiwan Latiffa Amanda Putri Nur Leni Susanti Lidiana Rahayu Ningsih Lilian Lilian Lukman Hidayat M. Aziz Andreansyah M. Faizal M. Rasyid Sidik M. Rizky Febriansyah M. Sabir Mar'atun Najiah Mardhotillah Mardhotillah Marlinda Syafina Marpaida Situmeang Marwang Hayeemaing Maulana, Rivki Surya Maulida Arifah Mei Sufi Anisa Sibarani Meity Suradji Sinaga Melyona Zenia Rabbil Meri Meirisa Misngadi Misngadi Mochamad Irwan Hariyono Mohammad Deva Setyawan Monalisa Situmorang Mufdiah Nurriza Muhammad Atma Taher Muhammad Azizi Syahputra Muhammad Daffanda Fadilla Muhammad Dani Jabbar Muhammad Danial Muhammad Fahrul Ramdhani Muhammad Handi Pratama Muhammad Irsyad Hasibuan Muhammad Ridho Bima Addli Muhammad Roihan Muhammad Yafiz Muhammad Yafiz Muladi Putra Mahardika Mutia Najwa Khairunnisa Nabila Azzahra Nabila Dwi Putri Nabilla Khairunnisa. S Nada Rahmatul Balqis Nadia Nadia Nadila Natasya Nadya Ramadinah Nayla Natasya Nayma Alia Putri nesa agistia Nia Ardiyanti Nofia Lolita Nofriyanti Nofriyanti Nopi Dwi Lestari Noval Andra Alvido Noval Tri Pernando Novi Aulia Safina Novi Fayza Widi Putantari Nur Annisa Sawitri Nur Aryaningsih Nur Hidayatil Janah Nur Soleha Nurliana Nababan Nurul Alifah Nurul Ijatu Zahro Oktavia Utami Ramadhani Okti Pravitasari Olivia Maharani Ova Novi Irama Ovami, Debbi Chyntia Parman parman parman Patra Aghtiar Rakhman Puriani, Risma Anita Putri, Meira Anggia Rafeylah Areefa Elya Rahmah Putrie Meilani Raja Muhammad Amin Ramadhan Ramadhan Rangga Pangestu Rani Mega Putri Rany Aprilliana Rara Rasiana Raul Rian Shaputra Ravina Alya Lubis Rehnaningtyas Rehnaningtyas Reksa Adya Pribadi Rendy Permana Reski Ihsan Humang Revandi Dewanta Tarigan Reza Mauldy Raharja Rio Mahesa Wahyu Pratama Ririn Ayu Anjar Wani Risdah Armayana Risdiana Siregar Riska Farwati Riska Syahmala Rizki Sudrajat Rizki Wulan Ningsih Rizky Al Akbar Irawan Rizqy Fadhlina Putri Robby Kurniawan Rokhmatuloh Roulina Magdalena Siburian Rudi Munzirwan Siregar, Rudi Munzirwan Safuri Musa Salbiyah Salbiyah Salsalliah Albant Triswandi Saniya Putri Ayu Febiolantika Santa Maria br Sibarani Sarifuddin Sasi Kirana Saunir Saun Sekar Arum Sela Angela Selvia Dewi Septi Muharni Septianing Pratiwi, Anisa Shinta Nurhaliza Shita Tiara Sholawati Nova Sigit Dwi Sucipto Silvia Hardianti Manik Sinar Lia Pohan Siregar, Amy Badriyah Siti Aisyah Siti Konaah Siti Mardiyah Siti Maziah Binti Ad Rahman Siti Nurhasanah Siti Nurul Azkiyah Siti Qurotul Aini Soleh Hidayat Sri Mulida SRI RAHAYU Sriwardani . Suci Dinaria Suci Fikriyah Suci Rizki Auliya R Sugiarto Sugiarto Sugiarto Suginam Sultan Hibrizhi Sunarsini Sunarsini Sunarsini Surya Aditya Sutarjo Sutarjo Sutarjo Tabitha Zahra Tanjung, Romi Fajar Tarishah Hatim Faqih Tastiara Tastiara Tebi Hariyadi Purna Tia Monika Tika Santika Toni Hidayat Tria Yunita Ully Arta Silitonga Vira Septria Vita Zahara Sitorus Wahdania Wahdania Wanda Riana Wardani, Tatiana Siska Wasisto - Utomo Widia Indah Rahayu Wilda Andriani Wira Kurniawan Wiranda Hasibuan Yohana Fransiska Sitanggang Yolanda Fandra Yosef Yosef Yulita Yulita Yurista Bustomi Yusni Khairul Amri Zafirah Talitha Arisyah Zakia Rahmadania Zerri Rahman Hakim Zulfa Nurfadhilah Ardalia Putri