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All Journal International Journal of Advances in Intelligent Informatics Tunjuk Ajar: Jurnal Penelitian Ilmu Pendidikan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Innovative: Journal Of Social Science Research Jurnal Multidisiplin Indonesia Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Artika, Artika
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Veterinary Other

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Journal : Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan

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ANALISIS STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN: STUDI KASUS PADA UMKM TOKO NURHIDAYAH DI KABUPATEN MAJENE, SULAWESI BARAT Artika, Artika; Putra, Feby Arma
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.284

Abstract

The focus of this research is how marketing strategy influences increasing sales at TOKO Nurhidayah MSMEs. Qualitative research methods using interview and documentation techniques for business owners and employees were used in this research to analyze the impact of marketing strategies on increasing sales at Nurhidayah SHOP MSMEs, Majene Regency. The research results show that segmentation, targeting, positioning and marketing mix are part of strategic management. Based on the research results above, it can be concluded: Currently, analysis of the best marketing techniques to increase sales focuses on segmentation, targeting, positioning and marketing components
Co-Authors Asep Ikin Sugandi Athaillah, Ahmad Egi Gumala Sari Faisal, Yusuf Feby Arma Putra Hidayat, Desi Aryanti Irdamisraini, Irdamisraini Mahartika, Ira Pratiwi, Inggit Wikky Fawwaz Al Maki