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All Journal Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Spectral Edukasi Lingua Sastra Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) AJAD : Jurnal Pengabdian kepada Masyarakat International Journal of Economics (IJEC) Neo Journal of economy and social humanities ENJEL: English Journal of Education and Literature Kajian Bahasa dan Sastra (KABASTRA) Jurnal Informatika Ekonomi Bisnis Jurnal Pendidikan & Pengajaran IPSSJ LAN TABUR: JURNAL EKONOMI SYARIAH SAKALIMA: Pilar Pemberdayaan Masyarakat Pendidikan
Zulaikah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Neo Journal of economy and social humanities

 1 
The Effect of Customer Experience, Product Variation and Customer Satisfaction on Customer Loyalty in Islamic Business Perspective (Study on Customer of PT. Pegadaian CP Tanjung Karang Center) Jayanti, Lilis; Zulaikah; Susanti, Yeni
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.299

Abstract

This study aims to analyze the effect of customer experience, product variation and customer satisfaction on customer loyalty at PT. Pegadaian CP Tanjung Karang Center. This type of research is a quantitative research with descriptive and associative approach. In this study the population used is the customer of PT. Pegadaian CP Tanjung Karang Center. Determination of the sample size is based on the calculation of the slovin method, then the number of samples in this study is 100 respondents. The data collection technique of this study is spread questionnaire. Data analysis tools used in this study using SPSS 25. The results of the study explain that customer experience has a positive and significant effect on customer loyalty. Good experience, honesty, and fairness in Islamic business is able to increase trust and loyalty. Product variations also have a positive and significant effect on loyalty, because they are able to meet the needs of various customers. Customer satisfaction shows a positive and significant influence on loyalty satisfied customers will tend to remain loyal and have ongoing confidence in PT. Pegadaian services. Simultaneously, the three variables together affect customer loyalty positively and significantly. In the Islamic business perspective, transparency, honesty, and trustworthiness are the basis for creating customer satisfaction and loyalty, as well as supporting business sustainability, increasing the trust of the PT. Pegadaian community.
The Influence of Lifestyle, Risk Perception, and Ease of Transaction on the Decision to Use Digital Wallet Payment Method is Reviewed in an Islamic Business Perspective : (A Study on DANA Application Users in Bandar Lampung) Elfany; Zulaikah; Yeni Susanti
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.300

Abstract

This study aims to identify “the influence of lifestyle, risk perception and ease of transaction on decisions using digital wallet payment methods reviewed in the perspective of Islamic Business (study on dana application users in Bandar Lampung). This study uses a quantitative approach. The population in this study are users of the application of funds in the city of Bandar Lampung. Obtained the number of samples of 96.04 rounded to 100 respondents by using the formula unknown population and using purposive sampling techniques. Based on the results of research that has been conducted, it shows that lifestyle, risk perception, and ease of transaction partially have a positive and significant effect on decisions using digital wallet payment methods. Lifestyle, risk perception, and ease of transaction simultaneously have a positive and significant effect on the decision to use the digital wallet payment method on DANA application users in Bandar Lampung City.
The Influence of Flashsale, Bundling Products, and Social Media Marketing on Skintific Skincare Purchase Decision in Skintific Official Shop According to Islamic Business Perspective: (Study on Consumers of Tiktok Shop Users in Bandar Lampung) Sofiana, Ananda Mery; Zulaikah; Susanti, Yeni
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.260

Abstract

The purpose of this study is to examine the impact of flash sales, bundling products, and social media marketing on purchasing decisions of Skintific skincare at the Skintific Official Shop on TikTok Shop in Islamic business perspective. A quantitative approach with a purposive sampling strategy and a sample size of 100 respondents was used to study Bandar Lampung customers. Respondents who had bought Skintific products through TikTok Shop were given questionnaires to complete in order to gather data, and the Smart-PLS program was used for analysis. The association between the independent factors (social media marketing, flash sales, and product bundling) and the dependent variable (buying decision) was investigated using multiple linear regression analysis. The findings indicate that flash sale, social media marketing, and product bundling significantly and favourably influence consumers' decisions to buy. In order to improve customer purchase decisions, business practitioners can use the findings from this study to optimise digital marketing techniques in line with Islamic business principles.
Co-Authors Aliyah, Tsabitah Anggrainy, Rita Anisa Rahmawati Anistya Pratama Arief Hadziq Fikri Arif, Fatkul Aziz, Saddam Beni Setiawan Dara Ditha, Meylani Dian Wijayanti Eka Agustina Elfany Harida, Lisa Hastuti Retno Kuspiyah, Hastuti Retno Isma, Atika Faizatul Jayanti, Lilis Jovanka, Novaliz Cita Juita, Nelya Khusnah, Anisa Ul Lestari, Lilia Putri Lestariza, Tri M. Yusuf Bahtiar, M. Yusuf Marliyus Sunarhati, Marliyus Mia Selvina Mochammad Imron Awalludin Mufatikhaturrohmah, Salma Mufidah, Aqlin Naila Rosydatul Muhammad Iqbal Nia Kurniati Oktaviana, Ajeng Papahan, Ilham Prasetio, Kiki Agung Riska Mauliana Sanifah, Hani Ulia Sarmila Shofa, Ghefira Zahira Sifaurohmah, Ima Sintania Sofiana, Ananda Mery Yeni Susanti Yeni Susanti