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Journal : COUNT: Journal of Accounting, Business and Management

ANALYSIS OF FACTORS INFLUENCING THE INCREASING INTEREST OF GENERATION Z IN SURABAYA RAYA IN INVESTING IN GOLD AND STOCKS Ratih Nindha Maylany Putri; Debora
Count : Journal of Accounting, Business and Management Vol. 1 No. 3 (2024): January: COUNT: Journal of Accounting, Business and Management
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/count.v2i2.307

Abstract

This study analyzes the factors that affect the interest of Generation Z in Greater Surabaya to invest in gold and stock instruments. Using a quantitative approach, data were collected from 70 respondents through a questionnaire and analyzed using multiple linear regression. The results showed that only investment trends had a significant effect on investment interest, while financial stability, investment knowledge, and profit expectations did not have a significant influence. These findings emphasize the importance of social media and technology trends in encouraging Generation Z to invest.
Co-Authors A. T. Lasar, Hilary Flora Abdul Nurohman Achmad Hermanto Adi Hardian Adi Sujarwo Adi Wiratno, Adi Adinda Nabila Ahmad Eko Suryanto ALEXANDER , NICO Amelia, Ocdy Anggia Puteri Anggriani, Yulia Astrid Rudyanto Bambang Harry Adi Kumoro Bambang Wirawan Besse Lidia Bethsaidah Putri Sitorus Binsar Manogu Tua Cassiophea, Lola Dede Juli Setiawan Demitra Devit Dian Tafsirudin Dwi Riyan Ariestantia Elisnawati Esther, July Febrianto Saputra Frans Tinus Fransiska Sinaga Gautama, Danar Ariangga Windra Hartani Herlina Manullang Holten Sion, Holten Ian Nurpatria Suryawan Ian Nurpatria Suryawan Indra Perdana Irvan Wahyu Dinata Jhonni Rentas Duling Jinner Sidauruk Julisar K. P. S. Putri, Ariesta Tika Kristian Adi Candra Lasar, Hilary Flora Agustina Tulli Lesson Sihotang Lili Tansliova Limbong, Andrew Afrizal Lori Androvo Made Suwardike Manesa Mardani Martono Anggusti Mayangsari, Nindya Mendrofa, Viment Valentino Mira Sentia Misrita Nainggolan , Stepen Monang B Napitupulu, Fernanda Martinus Natasya Ndruru, Donius Nila Muhedina Simarmata Nyoto Ovany, Riska Partogi Sitanggang, Frengki Paska Riando Purba Perkasa, Petrisly Permanasuri, Ni Putu Diah Agustin Petrus Poerwadi Piter Joko Nugroho PRAJITNO, SUGIARTO Purnawan, Eldy Indra Ratih Nindha Maylany Putri Regi Muzio Ponziani Roma Cita Sibatuara Romadhona Al Mustakim Ryan Gig Julindra Samuel Layang Saragih, Yati Virma Siahaan, Yanti Silvianti, Annisa Simanjorang , Tiara Lira Simare Mare, Chandra P Simatupang , Christopel Sitindaon, Risky Sukoy Sitinjak, Tarita Aprilani Sukamdani Supriyadi Supriyadi Tobing, Ananda Yohana Wiyogo Yulianti, Indah Zubaidi, Umar Issa