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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT JST ( Jurnal Sains Terapan ) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JSHP (Jurnal Sosial Humaniora dan Pendidikan) Jurnal Ilmiah Berkala: Sains dan Terapan Kimia Jurnal Ilmu Pendidikan Indonesia IRA Jurnal Teknik Mesin dan Aplikasinya (IRAJTMA) Journal of Applied Community Engagement (JACE) Chimica Didactica Acta : Journal of Chemistry and Chemistry Education Jurnal Hasil Inovasi Masyarakat (JHIM) Konstanta : Jurnal Matematika dan Ilmu Pengelatuan Alam
Simatupang, Lisnawaty
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Journal : JSHP (Jurnal Sosial Humaniora dan Pendidikan)

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Strategi Promosi melalui Analisis SWOT pada Glamping (Glamour Camping) Dinsy LSB (Lamaru Sunrise Beach ) di Lamaru Rustika, Ranti; Ghofur, Abdul; Simatupang, Lisnawaty
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 9, No 1 (2025)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v9i1.2187

Abstract

Glamping (Glamour Camping) at Dinsy LSB (Lamaru Sunrise Beach) in Lamaru offers a camping experience that surpasses standard comfort levels by providing amenities akin to typical lodging, thereby allowing tourists to camp comfortably. However, in Balikpapan, glamping has become a highly popular tourist attraction and accommodation, with many entrepreneurs competing to establish their own glamping sites. This poses a threat if Dinsy glamping fails to implement an effective promotional strategy. This study aims to optimize the promotional strategy using SWOT analysis, employing a qualitative research method that includes observation, interviews, and surveys to obtain primary and secondary data. In the SWOT analysis, IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) are determined, and the results are then incorporated into a SWOT diagram. Subsequently, a SWOT Matrix is developed to produce several strategic alternatives. The final step is to determine the most effective strategy through the quadrants resulting from the IFAS and EFAS analysis. The results of the promotional strategy analysis using SWOT indicate that it falls within quadrant 1, or the SWOT matrix is situated in the SO (Strengths and Opportunities) strategy. The SO strategy for Dinsy glamping involves promotional efforts that have not been fully optimized, necessitating the optimal utilization of existing strengths and the exploitation of opportunities.
Peran Moderasi Gender dalam pengaruh Attitude, Norm Subjective dan Perceived Behavior terhadap Food Intention: Uji Empiris terhadap Konsumsi Makanan Tradisional Setyawati, Ria; Milaningrum, Elisabeth; Simatupang, Lisnawaty
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 8, No 1 (2024): JSHP (Jurnal Sosial Humaniora dan Pendidikan)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v8i1.1925

Abstract

One of the supporting efforts in the tourism sector is the culinary business because it can attract tourists to visit a tourist destination. In this regard, consumption, especially of local or traditional foods and beverages from a region, is seen as food with cultural values. Food is both a physical need and a cultural and social activity. Therefore, the objective of this research involves the role of gender as a moderation factor in the intention to consume traditional foods, considering factors such as attitude, subjective norm, and perceived behavior. This study involves students as tourist participants who prefer culinary tourism destinations they have visited. The research employs Structural Equation Modelling (SEM) analysis, utilizing Amos in this study. The research findings indicate that the moderating role of gender shows that gender does not moderate attitudes and subjective norms concerning the intention to consume traditional foods. However, it moderates perceived behavior regarding the intention to consume traditional foods.
Co-Authors Abdul Ghofur Bajoka Nainggolan Br Sirait, Ir. Luciyana Candra Irawan Elisabeth Milaningrum Ginting, Elfrida Jhony Hartanta Sembiring Kango, Riklan Marrisa Purwati Sitinjak Nainggolan4, Bajoka Napitupulu, Rahel Ronauli Kurniaasih Nawang Retno Dwiningrum, Nawang Retno Nurfajriani, Nurfajriani Pakpahan, Binsar Maruli Tua Pakpahan, Debora Pakpahan, Natal Toga Hot Tua Pasaribu, Muhammad Nuh Hudawi Patria Rahmawaty, Patria Rachmi, Naila Syabina Rahayu, Enita Ramlan Silaban Rayu, Enita Retno Dwiningrum, Nawang Rikson Siburian Robert Silaban Rustika, Ranti Ruth Nia Magdalena Siburian Setyawati, Ria Siagian, Dea Gracella Sihombing, Prada Sihotang, Dafit Ericson Simanjuntak, Christin T. N. Simanjuntak, Crystina Simanjuntak, Maria Veronika Simatupang, Kristian Adinata Pratama Sinaga, Sabas DK Tarigan, Kerista Theresia Octavia br Siburian, Claudia Veronika Simanjunta, Maria Yosia Gopas Oetama Manik Zulkarnain, Zulkarnian