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All Journal Journal The Winners Jurnal Abadimas Adi Buana Idealog: Ide dan Dialog Desain Indonesia Jurnal Rupa Jurnal Desain Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) VCD (Journal of Visual Communication Design) Jurnal Dimensi Seni Rupa dan Desain Jurnal Vicidi Serat Rupa: Journal of Design
Paulina Tjandrawibawa
Universitas Ciputra
Arts Humanities Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Serat Rupa: Journal of Design

 1 
MOTIF TEKSTIL SEBAGAI VALUE PROPOSITION KOLEKSI BRAND FESYEN YANG MARKETABLE PAULINA TJANDRAWIBAWA
Serat Rupa: Journal of Design Vol 2 No 1 (2018): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v2i1.475

Abstract

Fashion industry in Indonesia is increasing from year to year and so does the competition between fashion brands. The Indonesian Creative industry players by 2020 to grow by 8.4 million and dominated by young adults.  With the many fashion brands that emerge, a brand needs more value propositions to make their product stand out and marketable. This journal will present how graphic motif on textile can be used by fashion brands as their product’s value proposition and convert it into marketable products. Research method will be presents through qualitative method in the form of direct interview with fashion brand owner and supported by literature study and observation. This writing aims to help fashion business owners to comprehend the design concept as value position for their collection. Keywords: fashion, motif; pattern; textile; value proposition 
Co-Authors Abhina Salma Yunita Aliviana Azhaar Rustianto Andrian Ekaputra Angelica Fayola Ayu Paramita Astrid Astrid Charissa Belle Leticia Elissa Ambarwati Ervina Christianty Kurniawan Fabio Ricardo Toreh Felicia Setiawan Fredrik Pridatirta Liony Suryaputra Lisa Indriati Marini Yunita Tanzil Monika Gabriela Purnomo Mychael Maoretz Engel Natasha Soehartono Natasya Priscilla Suhartono Raden Roro Ayunda Yahdis Sabila Santoso, Alexandra Ruth Saputra, Daigo Tanu Shannen Shannen Shelin Kezia Handoko Yoanita Kartika Sari Tahalele Yoanita Tahalele