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All Journal Agridevina : Berkala Ilmiah Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Akhmadi, Heri
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences

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Journal : Agridevina : Berkala Ilmiah Agribisnis

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Digital Marketing Adoption Among Food Products Home Industry: A Study of Melinjo Chips Producer In Bantul Akhmadi, Heri
Berkala Ilmiah AGRIDEVINA Vol 10, No 1 (2021): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i1.2614

Abstract

Digital marketing has become a new trend recently, which is not only applied by large-scale industries but also small industries. Similarly, melinjo chips home industries producer, some of whom have implemented digital marketing using their devices. This study aims to describe the marketing conditions of the melinjo chips and to determine the perceptions of melinjo chips producers towards the adoption of digital marketing. Data were collected through interviews with 63 producers of the melinjo chips selected using census method from all producers in Pandak District, Bantul Regency, Yogyakarta Special Region. Descriptive analysis and 5-point Likert Scale were used to determine the producers’ perception of the adoption of digital marketing in the marketing of melinjo chips. The results showed that in general, the marketing of melinjo chips was mostly using conventional marketing, although some producers have implemented digital marketing. Moreover, the adoption of digital marketing was perceived in neutral category. The neutral perception was due to the fact that although the adoption of digital marketing has positive view such as benefits, and marketing efficiency, there were also obstacles in using it, not providing innovation and low trust in digital marketing technology. DOI : https://doi.org/10.33005/adv.v10i1.2614
FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERLANJUTAN MODEL PENGEMBANGAN AGROWISATA BERBASIS KEARIFAN LOKAL (Studi Kasus di Desa Karangtengah Kecamatan Imogiri Kabupaten Bantul Daerah Istimewa Yogyakarta) Sriyadi, Sriyadi; Akhmadi, Heri; Yekti, Ananti
Agridevina : Berkala Ilmiah Agribisnis Vol 10, No 2 (2021): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i2.2746

Abstract

To anticipate and develop rural areas, the government is currently promoting rural social and economic development, including the development of rural agribusiness and rural agro-tourism programs. This study aims to determine the factors that influence the sustainability of the agro-tourism development model based on local wisdom. The research was conducted by surveying interviews with farmers and related parties as well as field observations. Factors that have a relationship with the sustainability of agro-tourism development based on local wisdom are skills, amount of finance, access to capital sources and availability of facilities. It is recommended that stakeholders need to improve skills, ease of access to sources of capital from local governments and the need for additional agro-tourism facilities DOI : https://doi.org/10.33005/adv.v10i2.2746.
Co-Authors Ananti Yekti Fauzan, Muhammad Kamardiani, Diah Rina Muhammad fauzan Sriyadi Sriyadi, Sriyadi