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All Journal Jurnal Minfo Polgan (JMP) Jurnal Informatika Ekonomi Bisnis Journal of Contemporary Administration and Management (ADMAN)
Kurniawan, Muhammad Sani
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences

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Journal : Jurnal Minfo Polgan (JMP)

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Toward Competitive Advantage: Harnessing Artificial Intelligence for Business Innovation and Entrepreneurial Success Harahap, Muhammad Ade Kurnia; Ausat, Abu Muna Almaududi; Kurniawan, Muhammad Sani
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13615

Abstract

The digital revolution of the past few decades has significantly transformed the business paradigm. One of the technologies dominating this change is artificial intelligence (AI). AI has opened new opportunities in the business field with its ability to process data rapidly and detect previously unseen patterns. The aim of this research is to identify the potential utilization of AI in enhancing operational efficiency and business innovation. The research method employed is a literature review with a qualitative approach. Data used are sourced from Google Scholar for the period from 2017 to 2024. The findings of this research indicate that in an increasingly competitive and dynamic digital era, artificial intelligence (AI) has become a key driver for companies aiming to remain relevant and successful in a constantly changing environment. The use of AI opens new opportunities and stimulates business innovation by enabling companies to optimize strategies, enhance operational efficiency, and create more personalized customer experiences. However, the utilization of AI also brings challenges and risks, including data privacy and security concerns, as well as biases in AI decision-making. To address these challenges, companies must focus on talent development, collaboration among stakeholders, and cultural and organizational paradigm shifts.
Co-Authors Ariawan Ausat, Abu Muna Almaududi Daud, Ilzar Emba Fatmawati, Inayatullah Muhammad Ade Kurnia Harahap Novrianto, Andry Prasaja, Disma