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Journal : Managere: Indonesian Journal of Educational Management

STRATEGY FOR THE DEVELOPMENT OF SUPERIOR MADRASAH BY BUILDING TEACHER'S COMMITMENT TO THE ORGANIZATION Widat, Faizatul; Fauzi, Ahmad; Saleha, Latifatus
Managere: Indonesian Journal of Educational Management Vol. 4 No. 3 (2022): September-Desember
Publisher : Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.026 KB) | DOI: 10.52627/managere.v4i2.152

Abstract

This study aims to determine the form of a superior madrasah development strategy by creating teacher commitment in madrasah. The approach used in this research is a qualitative case study type approach. The informants of this study were the head of the madrasa, the deputy head of the madrasa, teachers and employees of the Miftahul Islam Elementary School. While the data collection methods used are interviews, observation and documentation. The study results show that: first, Madrasah Ibtidaiyah Miftahul Islam involves a strategy for developing madrasas by building teacher commitment; second, the head of the madrasa has a plan for developing superior madrasas by making teacher commitment through; Leader Is Exemplary, Reward and Punishment and Continous improvement.
MARKETING COMMUNICATION STRATEGY FOR ISLAMIC BOARDING SCHOOL-BASED EDUCATIONAL INSTITUTIONS Shidiq , Muhammad; Saleha, Latifatus
Managere: Indonesian Journal of Educational Management Vol. 4 No. 3 (2022): September-Desember
Publisher : Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v4i3.213

Abstract

Communication is an important component in education as a means to connect between educational components. The role of communication in education marketing is a positive interaction that must be built by stakeholders as an effort to maintain the existence of educational institutions. The importance of communication must be built internally in educational institutions and also externally in educational institutions in the form of the community as an effort to build institutional synergy with the community. This research uses descriptive qualitative analysis method . Data collection techniques were carried out through observation and interviews. While the data analysis technique uses Miles and Huberman. The results of the study show that the communication strategy used by Nuris Vocational School has not been successful in the New Student Admissions (PPDB) activities.