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All Journal Jurnal Pendidikan Biologi Undiksha Jurnal Transportasi R.E.M (Rekyasa Energi Manufaktur) Jurnal Jurnal Penelitian Pendidikan IPA (JPPIPA) JOURNAL OF CIVIL ENGINEERING, BUILDING AND TRANSPORTATION Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Meteorologi Klimatologi dan Geofisika Jurnal Ternak Journal Civics and Social Studies Logistik Parameter Jorpres (Jurnal Olahraga Prestasi) Jurnal Pendidikan Teknik Mesin Undiksha Jurnal Surya Teknika Indian Journal of Forensic Medicine & Toxicology Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JMI SUPREMASI Jurnal Hukum ARMATUR : Artikel Teknik Mesin dan Manufaktur International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) PROSIDING SEMINAR NASIONAL FISIKA (E-JOURNAL) Jurnal Ilman: Jurnal Ilmu Manajemen Madani Institutte : Jurnal Politik, Hukum, Ekonomi, Pendidikan, sosial dan Budaya Berita Kedokteran Masyarakat DISKURSUS Jurnal Filsafat dan Teologi Jurnal Manajemen Pemasaran dan Perilaku Konsumen Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Higiene Sanitasi Journal of Research and Publication Innovation Journal of Management and Industrial Engineering (JMIE) Jurnal Agro Nusantara Pubmedia Jurnal Penelitian Tindakan Kelas Indonesia Al-Zayn: Jurnal Ilmu Sosial & Hukum Journal of Sustainable Economics Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Amin Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga (ETTLI) Journal of Natural Sciences and Learning Berkala Forum Studi Transportasi antar Perguruan Tinggi Jurnal Ekonomi Bisnis Digital Clean Energy and Smart Technology Servis : Jurnal Pengabdian dan Layanan kepada Masyarakat Jurnal Pengabdian Masyarakat (Jubdimas) Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat ASPIRATOR - Journal of Vector-Borne Diseases Studies
Sunaryo
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Journal : Jurnal Manajemen Pemasaran dan Perilaku Konsumen

 1 
IMPLEMENTASI KINERJA PEMASARAN DALAM MENINGKATKAN PERTUMBUHAN NASABAH PRODUK REKENING TABUNGAN JAMAAH HAJI Octavia, Ika; Sunaryo
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.09

Abstract

The objective of this research is to identify the application of marketing performance in increasing the number of clients of Rekening Tabungan Jamaah Haji (RTJH, a saving product for customers who plan to do Hajj pilgrimage) at the Sharia-Compliant Business Unit of Bank Sinarmas in the branch office of Malang. Here supporting factors, hindering factors, and strategies in the banks effort to increase the number of clients are also examined. This descriptive qualitative case study uses primary and secondary data; the former was gathered from interviews and observations, while the latter was acquired from documents consisting of annual reports and other relevant information. This study finds that the marketing performance has been successfully implemented, proven by the increasing number of sales and clients as well as by the growing market. The said business unit is also proven able to analyze the supporting and hindering factors and to apply the appropriate marketing strategy using the marketing mix consisting of the Seven Ps. However, the unit has not been able to attain the maximum benefit of the mix, that is in the aspect of place, promotion, people, and physical evidence.
PENGARUH PRODUCT, PRICE, PLACE, PROMOTION, PEOPLE & PHYSICAL EVIDENCE TERHADAP LOYALITAS PELANGGAN GRIND COFFEE Rangga Wardana, Ilham Sucipto; Sunaryo
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.12

Abstract

At this time there are so many coffee shop businesses, the emergence of a coffee shop business that is currently rapidly bringing a new impact on lifestyle. With a new lifestyle cre­ated by the current generation, pulling coffee shop competition to a new level where the best can survive the competition. This research aims to assess and analyze the effect of pro­duct, price, place, promotion, people, and physical evidence on the loyalty of the customers of Grind Coffee in Pasuruan city. The data of this quantitative explanatory research was har­vested through Likert-scaled questionnaires distributed to the coffee shop’s 85 customers me­eting the criteria as re-quired by purposive sampling technique. Here validity and re­li­a­bi­lity testing were per-formed, and the analyses were conducted using multiple linear re­gre­s­sion in SPSS for Windows version 24. This study finds that product, price, people, and phy­sical evidence positively and significantly affect customer loyalty, while place and promotion did not have any significant effect on the loyalty.
Co-Authors Abdul Rokhim Achmad Husen Aditya Alif Rama Agung Wahyu Nugroho, Agung Wahyu Agus Triono Ahmad Fati’in Ahmad Kafrawi Nasution, Ahmad Kafrawi Ahmad Zazili Alfindo Amanda, Nuresa Divani Andriyani Agus Ardiansyah, Irawan ARIF KURNIAWAN Aulia Nisa’ul Khoir Aydil Hijerah Harahap Azansyah Bagus handoko Bambang Sunardi Bina Ikawati Bunga Aditi Chatarina Eka Berliyanti Putri Cici Sucianingsih Daffa Harkansas, Daud Denadia, Aliffia Mauli Dhea Aulia Putri Dina Chamidah DK, Muhammad Putra Dona Tri Ardillah Dr. Mudawamah Ekaputri, Retno Agustina El Syam, Robingun Enawar Estiko, Reza Euis Bandawaty Farizal Firdaus Firda Rachmawati Firdaus Asyhar Firmansyah, Ade Arif Firyaliza Alya Yafiina Fitoni Nuradila, Muh. Batistuta Frammudya, Muhammad Gunardi H.M Hermansyur Habibie, Dian Hadi Nasbey Hani Hasanah Hanifah Nurhayati Hermanto Hermawan Hermawan Heru Nugroho I Gede AB Wiranata Indah Zianira Fitri Indra Hasan, Indra Kartikaningsih, Dewi Kasmawati Khaerunnisa Yulia Handayani Khairun Nisa, Salsabila Koesmantoro, Hery Kristianto, Sonny Kurniawan, Safrudin Legisnal Hakim Legisnal Hakim Lestyoningrum, Sinta Dewi M. Furkon Hakim Marmi Mawardi Mira Ziveria, Mira Mizani Ahmad Muhamad Apriansyah Ramadhan Muhammad Adib Kurniawan Muhammad Rifky Yuwanto Muhtadi Mujiani, Sari Mulaksito Mulyadi, Rekyan Woro Nopiah, Ririn Nunung Rodliyah Nur Faris Prih W Octavia, Ika Pandu Apriliansyah Permana , Bagus Pramita Laksitarahmi Isrianto Prasetya, Bayu Andy Prasetyo E. W., Agustinus Purwana E.S., Dedi Purwatiningsih, Yuni R. Alamsyah Ramadhan Rafie Achmad Prayoga ramadhanty, erlinda shella Ramdani Rakasiwi, Gama Rangga Wardana, Ilham Sucipto Resi, Septian Ria Wierma Putri, Ria Wierma Rizka Wahyuni Amelia Sabillal Irfan Mulyana Putra Saparuddin Saragih, Zainul Sarah Imelda Sepriyadi Adhan S Septian Aryatama Sheila Dewi Ayu Kusumaningtyas Shella Ramadhanty, Erlinda Sinaga, Herfin Naufal Sonny Kristianto Sri Poerwati1, Ari Probandari2, Joko Sutrisno3, Ari Handono Ramelan4 SULASTRI Suparno Suradi Tarmiati, Erni Tri Wijayanti Udianto, Fauzi Umara Firman Rizi D Upik Rahma Fitri, Upik Rahma Vivian Karim Ladesi Wawan Riyanta Wibowo, Agustinus P. Edi Widyastuti, Candra Wilujeng, Sukian Winda Ardiani Wisnu Nugroho Yayah Huliatunisa Yusanti, Leni Yusril Mahendra Yuwono Wiarco